Background of the activity

Summer vacation is a good time for students to rest, and it is also a good opportunity for people to enrich themselves.

In 20××, the ×× Grand Theater successfully held the first ×× Children’s Theme Carnival, providing cultural and artistic experience, game experience, happy experience, etc. for ×× children, which was unanimously recognized by the general public. And created XX Grand Theater’s own event brand.

In order to allow students in XX County to have a fulfilling holiday, XX Grand Theater will continue to create summer children’s activities to enrich children’s summer life, cultivate cultural awareness, and enhance artistic temperament. < /p>

Enrich children’s summer life and lead the new trend of ×× culture and art;

Activity time

××month××日——××month××日< /p>

Note: If there are special circumstances, the time will be postponed

Activity theme

"3D Magical Art Journey" - The Second ×× Children's Theme Carnival

Target audience

Children and parents from ×× and surrounding cities

Purpose of the event

The second ×× Children’s Theme Carnival allows children to While learning knowledge, they enjoyed more happiness, which greatly released their nature and showed their innocence, liveliness, childishness and intelligence to the extreme. Their creativity, imagination, expression and language ability The ideal performance has been achieved, and more importantly, their different personalities have been optimally shaped, their characters have been well developed, and the children's quality has been improved subtly and unconsciously. It supplements the educational functions of schools and families, expands the educational space, and achieves the ultimate goal of art education for children to grow up healthily.

Organizer

Organizer: XX Grand Theater

Co-organizer: (to be determined)

Organizer:

Activity content

1. "Magic World" 3D Magic Art Exhibition - Taking you to experience the mysterious 3D world

Location: Exhibition Hall on the first floor

Significance: The 3D Magic Art Exhibition is a novel interactive exhibition. The biggest feature of this exhibition is participation and interactivity. Visiting the 3D Magic Art Exhibition can not only improve your artistic accomplishment, but it is also an educational place to activate your thinking and exercise your brain power.

This event includes a total of 46 3D magical art paintings,

2. International Cinema - Colorful summer, fun to enjoy

Event time: ××year××month××day——××year×month××day

Event location:××International Cinema

Activity content:

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1. Members will get a 50% discount on tickets (only for movies showing before 15:00 every day, excluding special movies and shows);

2. Members will get a 50% discount on children’s movies.

3. Bring your valid teacher ID or student ID to purchase tickets at a 30% discount.

4. Bring your valid college entrance examination certificate for 20×× to purchase tickets at a 40% discount.

5. If you purchase two or more tickets, you can get a voucher for Suran Photography Studio and a course experience card for the Children’s Art Training Center.

3. Children’s Art Training Center Summer Art Experience Tour

Activity 1. The first 100 students who register from now on will receive a free course experience card worth 200 yuan

Activity 2: The summer class offers Chinese dance, Latin dance, hip-hop and other courses. Students who sign up will receive children’s movie tickets!

The training center has specially opened dance performance classes to provide more performance and competition opportunities for children with dance foundation and desire to perform.

During the event, anyone who purchases two or more movie tickets at the International Cinema will receive a course experience card provided by the Children’s Art Training Center. The number is limited and while stocks last.

IV. The icing on the cake: the three-dimensional painting exhibition

Location: Restaurant area on the second floor

Meaning: To increase children’s summer fun, go to the XX Grand Theater Children can have selective visual experiences.

Method: ***30 works of three-dimensional paintings.

5. Suran Photography Studio Summer Activities - Record the wonderful moments between you and the Grand Theater

Location: Suran Photography Studio on the second floor

Content: < /p>

Activity 1: Private Customized Photoshoot

If you are brave enough, confident enough, beautiful enough, and dare to recommend yourself as a sample, we will dare to pay for your private customized photo shoot!

Activity 2: Sweet and Warm Parent-Child Chapter

All parent-child packages are free of charge. The number of places is limited. Come and take pictures with your parents!

Activity 3: Innocent and Cute Baby

Free customized experience shooting for your cute baby, and buy the best products at the lowest price!

Activity 4: Vouchers

During the event, anyone who purchases two or more movie tickets at the International Cinema will receive a voucher worth 200 yuan provided by Suran Photography Studio Coupons, limited to 5 per day.

6. Meet up

Activity location: Yahao Art Center on the third floor

Activity format: Use rich tea culture activities to show the culture of ×× Grand Theater With profound connotation, we will build a platform for consumers to enjoy tea, taste tea, buy tea and experience tea culture, and cultivate and create a first-class tea culture brand in XX County.

Effect Estimation

1. Judging from the effect of the first ×× Children’s Summer Carnival activity of “××××××××”, it caused target consumers to Second, pay attention to the Children's Summer Carnival brand, improve the target group's awareness of the brand, and expand brand awareness.

2. From the perspective of the economic benefits of this event, the introduction of the 3D Magic Art Exhibition, which has become popular across the country in recent years, as the biggest highlight of this event, will have a certain impact on the consumption behavior of the target group and gain A certain market share will drive the performance of the XX Grand Theater Cinema Department, Theater Department, Suran Photography Studio, and Training Center, and achieve sales profits for the company.

3. Judging from the social benefits of this activity, it is positioned as a summer event and can enrich students’ summer life, thereby improving students’ art appreciation and contributing to social and cultural education.

4. Through this activity, the distance between consumers and ×× Grand Theater brand products has been shortened, consumers’ trust and goodwill towards ×× Grand Theater have been cultivated, and at the same time, it has established a good reputation in the hearts of consumers. Good brand image.

Activity plan

Notes

1. Safety issues: Before the activity, the property department will conduct a safety inspection on site, deal with existing hidden dangers in a timely manner, and ensure that personnel Safety; ensure safe passage is smooth.

2. Funding issues: The budget should be reasonable and avoid overspending.

3. Other force majeure factors: the event will be postponed. If the situation is serious, the event will be cancelled.

Attachment 1. Summer activity publicity plan

Attachment 2. Summer activity personnel division of labor table

Attachment 3. Summer activity budget