A few months ago, on the cotton issue in Xinjiang, we actually expressed some thoughts of China people. Although we all accept trade and are willing to buy some foreign brands, this premise must be that we are in a friendly and equal state. If some brands want to develop the China market without paying attention to our country, it is unacceptable to the people of China. Some foreign brands, no matter how much they liked before, are not worth mentioning in front of the country. This is everyone's attitude towards some brands that insult China.
First, Esther Yu's taking over such a brand at this time is against our existing values.
The Versace brand actually signed a contract with Yang Mi early in the morning, but when the brand insulted China last year, Yang Mi released the understanding contract at 2 am. We don't know how much liquidated damages she has to pay, but it is worthy of our praise. However, just after the brand apologized, when things subsided slightly, Sylphy took over Versace's endorsement, which also made many people very dissatisfied with Sylphy. Now that Esther Yu has taken over Versace, it is obvious that Sylphy is a lesson from the past.
Second, as a star, if everyone takes the lead in doing this kind of thing, the values of the following fans will also be distorted.
When Esther Yu took over Versace, everyone was united in rejecting this brand that insulted China. After the news was announced, fans in Esther Yu expressed their congratulations under the news, which made people look like a question mark. A product that should have been resisted by everyone, just because it was endorsed by a star with his own powder, began to feel that the brand was good, and then all kinds of white washing. I think this kind of thing will make more brands look down on the China market. They will feel that they are not afraid to offend China. Anyway, as long as someone talks, their fans will pay the bill.
As a star, I think it is more important to restrain my behavior. It is good to have a brand endorsement, but we should also understand the brand history, not take over for the benefit.