Ordinary account is based on personal login of mobile phone. You can circle your fans by adding QQ friends, seeing people nearby, and shaking them. Can take the initiative in marketing and be flexible.

1. Set the signature and search for people nearby &; shake

Wechat personal signature has a limited number of words and can only enter 29 characters. Therefore, you need to briefly explain your business content, make full use of this advertising space, and let other users see your signature by brushing people nearby or shaking them every 15 minutes.

Suitable for: taxis, supermarkets, fast food restaurants, beauty salons, fast-moving consumer goods merchants, etc.

Case: K5 convenience store

K5 convenience store is located near Hainan University. By looking up the functions of people nearby, we can accurately locate the surrounding college students' consumer groups, spread shop addresses and send preferential information to attract customers.

2, drift bottle

The marketing method of drift bottles is not suitable for all businesses. If you don't choose a marketing company to do it, you need to use a lot of employee accounts to operate, and you can send text, voice and so on.

Applicable to: e-commerce, brands and well-known enterprises.

Case: China Merchants Bank "Love Drifting Bottle"

During the event, WeChat users will receive a love drift bottle from China Merchants Bank every ten times. After the reply, China Merchants Bank will help autistic children through the "Little Public Welfare" platform. However, this method can only play a propaganda role among a small number of WeChat users, after all, there are also a few users who pick up drift bottles.

3. Add strangers and advertise.

At first glance, everyone must think that this is rogue advertising behavior, but hooligans need some intelligence to leave no trace. Whether you add a strange friend through a nearby person or shake it, you can set a pit step by step for the other person to jump. For example, after sending an advertising picture, they ask each other, "I'm making a picture, but I don't know if the advertising picture I made can be understood." Can you take a look at it for me? " Everyone is a little picky, and this way of asking questions forces strangers to look at the advertising content carefully and pick questions. In this process, a good promotion effect has been achieved, association can be carried out in this way, and there are many ways to ask questions.

Applicable to: FMCG merchants, e-commerce, brands, self-employed, etc.

Case: Moonlight Box Digital

The sales of Apple products in China have made domestic digital manufacturers miserable, and Moonlight Box Digital is also trying to find new product marketing methods. Every time we design a product advertisement, we initially promote it by adding strangers to WeChat and sending advertisements for comments, which not only successfully sells, but also improves the performance content of the advertisement screen.

4, friends circle sharing

This marketing function needs to be based on a certain number of friends, and it also needs to have constantly updated products or activities in the industry it operates, so that there can be fresh content push, so that friends can continue to pay attention to and interact, and they can choose spontaneous pictures and texts or share the contents of public accounts to spread.

5. Establish a WeChat group

When a certain number of audiences are accumulated through WeChat, these potential consumers can be bound by establishing WeChat groups for unified management, unified communication and unified interaction.

Public account

Since the opening of 12 WeChat public platform in August, major brands have actively registered, but it seems that WeChat is not fully prepared for the marketing of public accounts, and accounts can only passively wait for attention through various ways of promoting QR codes. It is much more difficult for Weibo to increase the number of fans. At present, there are several ways to promote interaction to bind WeChat fans:

1, offline WeChat sign-in is polite

For public accounts, we can't log on to mobile phone WeChat, and we can't enjoy the benefits of finding people and shaking around. We can only make great efforts to promote WeChat QR code to attract fans. We can often see WeChat QR code exposed in outdoor advertisements, elevator advertisements, publicity color pages and Yi Labao, waiting for attention quietly. Although public WeChat can't attract fans by forwarding prizes through Weibo in the early days, it can sign in through offline activities to increase fans.

Suitable for: gathering places of exhibitions, conferences, cinemas and cafes.

Case: @ Venture Cinema-offline activities WeChat sign-in courtesy

Venture Capital Cinema is the most efficient third-party venture capital platform in China. Offline investment and financing matchmaking meetings are held irregularly every week. In each issue, people from all walks of life, such as TMT, mobile internet, big cows in the investment field and entrepreneurial teams are invited to communicate face to face. Most of the guests in such activities are people who use smart phones, and they are inevitably using WeChat. When they sign in for the first time, they will get a small gift.

2. Micro Life Membership Card

Wechat's micro-life membership card is a marketing method for landmark shopping centers. By scanning the QR code of the shopping mall through WeChat, you can get a micro-life membership card, enjoy discounts from merchants, and get preferential information and some privileged preferential policies from merchants.

Suitable for: restaurants, shopping malls, supermarkets, department stores, etc.

Case: Beijing Chaoyang Joy City

Beijing Chaoyang Joy City is the first merchant to use micro-life membership card. Through the poster promotion of advertising space in shopping malls, they can use WeChat to scan the QR code to get a membership card for free, and at the same time have the opportunity to get a QQ doll, pillow or coke.

3. The customer's reply is very thoughtful.

At present, there are 200 custom projects that can be set in the background of the public platform. If you simply set keywords such as hello, location and introduction, it will be too mediocre, but it will make new fans feel boring. On this basis, we should use our brains and continue to dig holes. For example, we should first set the content of paying attention to automatic reply: "I'm glad to pay attention to our XXXX, please reply the number 1 to know us, enter 2 to know the discount, enter 3 to know the gift, enter 4 to know the location ...", and so on, which will arouse the interaction of new fans. When fans enter the number, they can also set the next content to make the customized reply more step by step.

Case: Micro-market

Pay attention to the micro-market and tell you how to operate first. When fans reply to view the list, the system will automatically reply to the WeChat WeChat official account list, the latest list and the popular list, and you can also play games and so on.

Step 4 chat with others

Careful WeChat official account Maintenance Commissioner can find that the public platform has provided the basic dialogue function, which can initiate a dialogue with WeChat fans for interactive communication. However, the more fans there are, the greater the labor cost of chatting with them. You need to consider whether to adopt this method according to your business scope.

No matter which method is adopted, it must be clear whether the purpose of doing WeChat marketing is to improve brand awareness or to achieve actual sales turnover, and the purpose determines the course of action.