1990, Li Ning Co., Ltd. started in Sanshui, Guangdong. Since its establishment, it has cooperated with the Chinese Olympic Committee to promote the development of sports in China through sporting goods, and spared no effort to sponsor various sports events. From 65438 to 0995, Li Ning Company became the leader of sporting goods industry in China. In 2005, Li Ning Company continued to maintain its leading position in the industry, and its sales reached a record high, sprinting towards the goal of world-class brands ... The professionalism of products is the basis of competition in the sporting goods industry. Li Ning Company regards product research and development as a record-breaking agenda. As early as 1998, the company established the first design and research center for clothing and footwear products for local companies, and took the lead in becoming a self-developed China sporting goods company; In 2004, Li Ning Company cooperated with the Department of Human Sports Science of the Chinese University of Hong Kong to test the mechanical characteristics of the sports shoes produced by Li Ning Company, establish a database of professional athletes' feet, collect and analyze the data of professional sports characteristics, and further improve the professionalism and comfort of the products. After fifteen years of exploration, Li Ning's products have developed from a single sportswear to a series of sportswear, sports shoes and sports accessories. In the near future, Li Ning brand will strive to become a world-class brand and provide professional sports products for athletes and sports enthusiasts all over the world. Because of this enthusiasm, Li Ning has the largest distribution network of sporting goods in China. At the same time, Li Ning's international network is constantly expanding, and it has now entered 23 countries and regions. Behind every champion team, there must be a set of effective management methods. So is Li Ning Company. In practice and exploration, a set of strategic planning mode and management system suitable for the company has been formed, which makes the organization and operation of the company smooth and unimpeded, and the strategy is implemented decisively and quickly. At present, Li Ning Company is establishing an information system based on ERP nationwide, comprehensively integrating product design, supply chain, channels, retail and other resources, developing e-commerce, and further enhancing operational efficiency and brand image. "Promote sports in China and let sports change our lives" is the original intention of Li Ning Company. Li Ning Company has never given up any efforts to realize this mission. Since 1990 supported the China Sports Delegation of the Beijing Asian Games, Li Ning Company has invested heavily in sports and created tens of thousands of employment opportunities. The unique corporate culture is the baton for every part of Li Ning Company to work closely together and forge ahead, making all suppliers, distributors and service providers become partners, and all employees work together with Qi Xin. Li Ning people believe that human potential is infinite. Sports make people more confident, dare to express themselves, constantly tap their potential and surpass themselves-we have such a brand concept and unswervingly put it into practice: 1990, Li Ning Company became the first sporting goods enterprise in China to sponsor the China sports delegation of the Asian Games; 1992, Li Ning Company provided prize-winning equipment for the China Olympic delegation and became the first sporting goods enterprise in China to sponsor the Olympic Games. From 65438 to 0993, Li Ning Company took the lead in establishing a franchise marketing system in China. From 65438 to 0998, Li Ning Company took the lead in establishing the first design and research center of sportswear and footwear in China. From 65438 to 0999, Li Ning cooperated with SAP to launch AFS clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement ERP. In 2004, Li Ning Company successfully listed on the main board of China United Communications Corporation, becoming the first sporting goods enterprise listed overseas. In 2005, Li Ning Company became an official partner of NBA. In 2006, Li Ning Company became the official market partner of ATP China. Today, Li Ning Company is not only a manufacturer of sporting goods, but also a disseminator and promoter of a healthy lifestyle. With accumulated self-confidence, we grasp the opportunities given by history, meet the challenges of the global market, and practice the mission of Li Ning people-we use sports to stimulate people's desire and strength to break through!