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Xiao Zhan attended the Tencent Starlight Awards and was boycotted to such an extent. Why did Tencent still not choose to give up on Xiao Zhan?

Essentially, it is because Xiao Zhan’s fan circle is still valuable. Judging from the current situation of Xiao Zhan, his fans are still large in size and have strong “combat effectiveness”. This part Fans' support for Xiao Zhan will undoubtedly make Tencent consider its investment in Xiao Zhan. In addition, a certain amount of sunk costs have been spent on being a top celebrity in the early stage. If Tencent gives up, it will be difficult to replicate Xiao Zhan's path to popularity again. Therefore, instead of winning another one, it is better to make do with Xiao Zhan and put more effort into it. After all, no substantive black material has been dug out. 1. Xiao Zhan's attendance at the Tencent Starlight Awards caused controversy

There is often a saying in the fan circle: "Hate lasts longer than love", and this can be seen in Xiao Zhan fans and people who hate Xiao Zhan Get perfect confirmation. It has been so long since the 227 incident at the beginning of the year, and there is still a large wave of people who boycott Xiao Zhan, and the "battle" between these people and Xiao Zhan's fans is still in full swing. It makes people feel that Xiao Zhan is such a person for a while. I'm afraid there's still some confusion between them.

In fact, Tencent’s attitude towards Xiao Zhan can be seen from the previous finale of Actors Are Here 2. Even though it was so boycotted at the time, this variety show still chose Xiao Zhan as the main character. With the presence of special guests and the Star Awards, Tencent’s attitude of “never abandon, never give up” has become very obvious. 2. The pursuit of profits by businessmen is the essence of supporting each other

Regarding Tencent’s attitude, many Xiao Zhan fans may think that it is because of how outstanding their brother is that his father, the financial sponsor, sees him and never leaves him. . But in fact, this is not the case. There are many artists who have been hidden in the entertainment industry for various reasons. The reason why they have not recovered is because these profit-seeking businessmen have seen the value of this person's fan circle. After all, we are still in the traffic era. If the protagonist of the original controversial incident is replaced by a less popular actor or die-hard fans don't have enough traffic, then the result will definitely be muddled to the center of the earth.

In fact, in this sense, the common tactic of abusing fans in the fan circle, "Brother, we are the only ones left" is undoubtedly correct for the Xiao Zhan fan circle. If it weren't for the fact that his fans are still If it can fight like this, Tencent, which has always been driven by profit, may have been replaced by someone else.