At first, Hysmans String Company only produced violins. With the addition of woodwind and brass instruments, the company was renamed Hysmans Music Company on 20 13. Now Eastman Company consists of three parts: stringed instrument, wind instrument and guitar.
Eastman is in the corner of the Los Angeles warehouse.
To understand Eastman's growth process, we can start with his founder's initial heart and pursuit. ...
Mr. Ni Qian is a talented flute player who graduated from Beijing Central Conservatory of Music. 65438-0986 applied for Boston University scholarship and went to the United States for further study. At that time, his professor pointed out that the quality of his flute was not enough to support the requirements of master's studies, and Ni Qian did not have enough money to upgrade his musical instruments. Legend has it that the famous Haines flute company gave him an opportunity to provide a flute head that can be paid in installments. I will never forget this generosity. In 2004, when Haines Company started to sell due to business problems, Ni Qian bought it and joined the brand in the fast-growing company he founded 1 1 years ago. But the deeper influence of that experience was that Ni Qian realized that the market lacked high-quality musical instruments that ordinary people could afford.
Although there were many violin manufacturers in China in the early 1990s, after graduation, Ni Qian tried to find a completely different piano-making mode to realize his ideas. Eastman's violin production was based on the tradition of German piano production in17th century from the beginning, including the mode of mentoring. Young apprentices have learned all aspects of this craft from the beginning. After years of hard work, they have become technicians and even experts. This is a risky strategy, and it takes a lot of time and cost to cultivate this tradition. Of course, when Hysmans's rich experience in hand carving and curved surface technology continues from his violin, cello and double bass to his widely acclaimed jazz guitar, it becomes worthwhile to respect the traditional cost and venture capital.
Eastman retro gas rubbing process
Eastman jazz guitar is popular for its high quality structure, timbre, design, playability and extraordinary cost performance. They have been recognized by famous jazz guitarists such as John Pizano and Frank Vignola. According to Peijn't Hart, global product manager of the company's guitar division, John Pisano "kindly lent us his guitar talent. His ears, his attention to detail and his suggestions helped us successfully create John Pizano's signature series, which really captured the public's imagination. "
In addition to making all the arched surfaces of the piano by hand, Eastman's piano makers also use violin painting and coloring on varnish series to make old technologies-retro guitar and mandolin. "Other guitar companies began to involve retro paint color in about 1995," Peijn explained, "but we used this technology on our violin in 1992 and have been perfecting it. I think our antique lacquer series not only looks like a 60-year-old guitar and a 90-year-old mandolin, but also feels and sounds like them. "
Since it was put into the market in 2002, Eastman's widely acclaimed jazz guitar is like an effective "business card", allowing more retailers and consumers to know about the same excellent Eastman folk guitar and electric guitar. At the same time, the system, method, experience and corporate culture established by Ni Qian have also become the industry benchmark representing Excellence and value.
Radio conductor guitarist Ed O'Brien used Eastman e 100 ooss in his performance.
"As one of the largest violin manufacturers in the world, we can get the best wood on the market." Peijn said. "More importantly, many years of violin manufacturing experience and training have made our guitar technicians one of the best technicians in the world."
"In addition, the company's culture really fits the spirit of Ni Qian-never satisfied, pursuing better. Whenever I praise our piano producer, their answer is always the same: thank you, I will try to do better tomorrow. This is a mentality of unremitting pursuit of progress. The spirit of "never satisfied" is more reflected in Eastman's powerful and precise product development strategy, which continues to stir its increasing market year by year. "
Eastman launched the double-panel acoustic guitar series at NAMM exhibition in the winter of 20 19. The double panel is actually a three-layer structure, and the Nomex honeycomb core material is sandwiched between two thin layers of Sitica spruce, but it is 30% lighter than the traditional single spruce. In appearance, the double-panel guitar is no different from the traditional acoustic guitar, which was inspired by the design of classical guitar by German luthier Matthias Dammann in 1980s. Top rosewood back, ebony fingerboard, deep sea Bao Bei inlay, hand-made sound beam ... This series currently offers three models: DT30D, DT30OM and DT30GACE.
Hysmans has launched a double-panel acoustic guitar series.
Compared with the innovation of double-panel guitar, the award-winning folk guitar E 1000SSV chose to fully respect the tradition-solid Adirondack spruce panel, beautiful peach blossom core back, antique shellac paint and violin rubbing color.
Eastman's newly designed Romeo, a fine-cavity F-hole guitar, is equipped with a customized pickup of Lollar, which can pack three sounds on a guitar: the neck position is a real half-empty sound; Mid-range is the sensitive sound of Strat guitar; On the bridge pickup, people will think of the classic TV broadcast.
Hysmans also "ventured" into the world of solid electric guitars. SB59 series electric guitars are equipped with customized double-coil pickups, which are made by Seymour Duncan or Lollar.
In the striking retro series, the new thin-cavity F-hole guitar T64V is equipped with a pair of Lollar P-90 pickups, the old Bigsby crank system and the old accessories of Gotoh.
The development of these new models is undoubtedly very successful, which has won international recognition and praise, and three of them have won the annual award of European guitar magazine.
Eastman, Romeo's award-winning model of "three timbres of packaging"
Based on the background of musicians, Ni Qian founded Eastman, a rare musical instrument company. Founded in the 1990s, it was rooted in "Made in China", but it didn't start from an entry-level musical instrument or focus on the entry-level market. Although Eastman has always been a model of "cost performance", it has never been a "cheap" brand.
The management of the company also believes that although it is difficult for western musical instrument companies to transplant their brand culture and production standards into the production environment in the East, Eastman has been benefiting from the soil that nourishes the company since its establishment. Yes, Eastman is an American company, but its roots are in China.
Peijn said, "Our workshop has never adopted a fully mechanized production method. We will always maintain our traditions and handmade standards. Every link has a group of skilled piano makers involved, and each part contains more or less hand-made ingredients. Handmade-one of Eastman's unique factors.
Handmade-one of Eastman's unique factors.
In 2004, it acquired S. Haynes flute20 14 and SE Shires trumpet; 20 17 Acquires Backun Clarinet 20 19 Acquires Bourgeois, the world's top handmade guitar ... This series of business writings has made Eastman have an undeniable halo effect in the western market.
"These chain actions also show Ni Qian's persistence in Excellence," Peijn said. "As Ni Qian said, these brands are making world-class musical instruments with the best materials."
The "best materials" also shine on our guitars. Eastman's loyal suppliers include Seymour Duncan, fishman, L.R. baggs, Gotoh, Switchcraft, De Addario and CTS. Ni Qian is very proud of the cooperation between Eastman and Jason Rollar. Eastman guitar is the only non-western product that cooperates with Lollar pickup truck so far. Rollar even designed a proprietary pickup truck for Eastman with the Eastman logo printed on it.
Rollar designed a patented pickup truck for Eastman.
"We cooperate with the best designers in the industry", Peijn himself is one of the main designers, and listed John Buscarino, Fabio Laggianti, Ryan Sorrell and Claudio &; Claudia Peggy. "Our own designer Otto d'Ambrosio is a key member of the team. Of course, without Ke Hua, our piano producer and production director, none of the above works could be finally presented. He is the planner who turned the design scheme into a beautiful musical instrument. He is a real gem. "
Eastman has an excellent workforce, which is essential to maintain standards, processes and quality. Many professionally trained piano producers have joined Eastman since the beginning of their careers and have been working until today-verifying Eastman's equal and healthy corporate culture. Many craftsmen are husband and wife, and about half of pianists and production managers are women. Peijn said: "Li Huarong is an excellent female manager in our paint department. She is responsible for the retro painting technology that amazes the industry. She has been with us from the beginning." "This is a story shared by many craftsmen in Eastman."
Old photos of Hysmans violin studio
"Eastman has more than 200 dealers in the United States and the European Union, 65,438+00 in Australia and nearly 400 in China. In all places on four continents, our products are sold directly to dealers. " Peijn is full of confidence in this. "It is very important for piano buyers to try our instruments in physical stores, compare them and get professional advice from dealers. In a relatively short period of time, Eastman instruments have left a deep impression on the guitar industry, so in most cases, retailers don't have to explain more to customers. More and more retailers are beginning to support this brand. "
"We not only provide dealers with the best musical instruments, but also provide healthy and reasonable prices. In the United States, China and Europe, we can find the nearest dealers through the Internet. Our marketing staff provide advice, guidance and services to our dealers, and more and more dealers begin to join us and succeed at the beginning. It is not a simple business cooperation, but more like a relationship between partners, because we belong to the Eastman family. (originally contained in? Music trade magazine)