LouisVuitton’s Chinese name is Louis Vuitton LV. The full name of LV is Louis Vuitton (Chinese transliteration: Louis Vuitton), but it is better known as Louis Vuitton’s capital letter combination LV that keeps appearing. LV's leather goods can be listed as one of the top brand-name leather goods. LV's fine products are not only leather goods, but also various leather bags, men's and women's clothing, scarves, pens, watches, etc.
Louis Vuitton LV (LouisVuitton)
Country or region: France
Creation time: 1853
Founder: Louis ·Vuitton (LouisVuitton)
◆Louis Vuitton LV (LouisVuitton) brand introduction
LV’s full name is LouisVuitton (Chinese transliteration: Louis Vuitton), but it is more popular among people. Well-known is Louis Vuitton’s (LouisVuitton) capital letter combination LV that keeps appearing. LouisVuitton is French, but many LV fans often mispronounce it. The poster website editor provides its correct pronunciation: Lu-eVju-'Tong, the apostrophe is where the accent is.
In 1854, Mr. Louis Vuitton revolutionized the design of the first Louis Vuitton flat-top leather suitcase, opened the first LV store in Paris, and created the LV pattern. The first generation, since then, the pattern of capital letters LV has been a symbol of LV leather goods and has endured for a long time. From the early LV suitcases to the ever-changing LV fashion shows on the Paris T stage every year, Louis Vuitton has always stood at the top of the international fashion industry. The real reason is that LV has its own special brand "DNA" .
First of all, Louis Vuitton highly respects and values ??its own brand. The brand is not only named after its founder, Louis Vuitton, but also inherits his attitude of pursuing quality and excellence. Starting from George Vuitton, the second generation descendant of Louis Vuitton, the successors of Louis Vuitton have continued to add new connotations to the brand. The second generation of Louis Vuitton has added international vision and touch to the brand. The third generation of Caston Vuitton has brought LV the characteristics of loving art, focusing on creativity and innovation. So far, six generations of descendants of the Louis Vuitton family have worked for the Louis Vuitton brand. At the same time, not only the descendants of the Louis Vuitton family, but also every designer and other staff member who enters the Louis Vuitton family must understand the Louis Vuitton brand. history, and carry forward this unique Louis Vuitton culture in work and brand operations.
Another secret of Louis Vuitton's success is to strive to create a "family" feeling for its distinguished customers. Can you imagine that Louis Vuitton can provide customers with permanent maintenance services? Louis Vuitton (Louis Vuitton) brand products can be passed down from grandmother to mother, and from mother to daughter, and can be passed down from generation to generation. Whenever you bring LV products for repair and maintenance, Louis Vuitton (Louis Vuitton) store They all try their best to help without any hesitation. Allowing three generations of a family to continue to own a brand's products is of great significance to the continuation of a brand's vitality.
◆Louis Vuitton product categories:
Women's clothing, men's clothing, bags, accessories, shoes, jewelry, watches
◆Louis ·Vuitton (LouisVuitton) brand recognition:
1. The first generation of MonogramCanvas Louis Vuitton (LouisVuitton) pattern. Since 1896, it has been the symbol of Louis Vuitton leather goods and continues to endure. It is lightweight, soft, strong, durable, waterproof and highly scratch-resistant.
2. Damier Ebene Canvas, a two-color plaid canvas with checkerboard pattern, was started in 1888 and was relaunched in 1996 in a delicate and elegant brown-yellow tone. The plaid pattern, mainly brown, is durable and deeply loved by men.
3.DamierAzurCanvas checkerboard pattern with gray and white plaid pattern
4.MonogramVernis uses the traditional Monogram pattern as the basis, pressing the genuine leather material with a fashionable plastic glossy surface, symbolizing the vitality of LV .
5.MonogramIdylle Monogram canvas series made of cotton and linen materials.
Elegant and stylish, very light and durable, suitable for various occasions.
6.MonogramDenim prints Monogram patterns on denim. The more you play, the younger you become. It attracts fashionable women of all ages.
7. MonogramMulticolor This series shows the extremely visual and avant-garde Monogram pattern. 33 colors are used to express the famous Canvas series. The pattern will fade slightly over time to reveal the canvas underside, but will not compromise the quality and durability of the product.
8.EpiLeatherEpi textured leather is made by extracting essence from plants and deeply dyeing the leather. The leather's new and unique two-tone color comes from the textured surface and is water- and scratch-resistant. The product comes in seven colors: black, brown, green, yellow, blue, red and orange. The modern monochrome flowing leather pattern only has an LV logo embossed on the lower right corner of the leather goods.
9. Suhali Leather goatskin series is a very rare and precious leather that combines softness and toughness, and is sensual and distinctive.
10.Mahina Leather was launched for the first time in the early spring of 2008. The cowhide is laser-drilled to create Monogram colors. The large-sized bag has a large capacity. The bottom and handle are decorated with rivets. The entire handbag design is full of personality.
11. The MonogramCollageCollage series embosses the words "LOUISVUITTONPARIS" on the surface of the bag, using light and soft cowhide to emboss it on both sides to create an embossed effect and full of personality. 12. Monogram Shimer The pearl luster of Monogram Shimer gives a luxurious feel. Inspired by the eye makeup of the 1950s, the cowhide is tanned to give a very soft texture. Both styles are equipped with tassel charms and are available in silver and pink.
13. Monogram Suede Embossed This series has Monogram patterns embossed on the suede leather surface, and is equipped with python leather handles or shoulder straps. The corners of the bags are also decorated with metal plates and LV locks, which is very unique.
14. Sakura & Cherry Series
15. Graffiti Series
◆Louis Vuitton Group:
LVMH Group
◆Louis Vuitton’s previous designers:
Louis Vuitton (1854-1880)
George Vuitton (GeorgeVuitton)(1880-1936)
Gaston Vuitton (1936-1969)
Marc Jacobs (1997-2013)< /p>
Nicolas Ghesquiere (2013-present)
◆Introduced by Marc Jacobs, former designer of Louis Vuitton :
Since serving as the design director of Louis Vuitton in 1997, Marc Jacobs has unreservedly poured his unique New York cultural heritage into this bottle of French vintage. Fine wine, blending modern temperament with classic Louis Vuitton style.
Since then, his status in France and even the entire fashion industry has become increasingly stable, and he has gradually entered the "golden age" of his design career. Among them, the cute print pattern series launched by Marc Jacobs and the famous Japanese painter Takashi Murakami brought sales of more than 300 million US dollars to LV, which is based on its solemn brown logo, in 2003 alone.
In October 2013, after the Louis Vuitton 2014 spring and summer women's wear show, Marc Jacobs will leave Louis Vuitton.
◆Louis Vuitton (LouisVuitton) official website:
/(Chinese)
◆Louis Vuitton LV (LouisVuitton) brand story
◆Louis Vuitton brand events:
In 1854, Mr. Louis Vuitton revolutionary designed the first Louis Vuitton flat top Leather suitcase, and opened the first LV store in Paris, creating the first generation of LV patterns.
In 1860, in order to adapt to the increasingly strong market demand, Louis Vuitton moved his factory from Paris to Asnières.
In 1867, Louis Vuitton won a bronze medal at the World's Fair, which made the already popular Louis Vuitton brand even more famous, and Its influence began to exceed France and became an internationally renowned brand. In 1871, Louis Vuitton moved again to No. 1 Sgribe Street. Louis Vuitton is very clever in using canvas to decorate the surface of the suitcase, because it can effectively protect the contents of the suitcase from being stolen. However, this design style is also very easy to be imitated and plagiarized.
In 1872, Louis Vuitton began to improve this style on a large scale, including creating a unique canvas. This new canvas was brown and red in color and was called "dappled canvas." This design was once again a great success, but it was soon plagiarized again, and fakes became popular.
In 1885, Louis Vuitton opened its first overseas branch in London.
In 1888, Louis Vuitton launched a new design of Vuitton luggage. He designed the surface of the box to look like a checkers board, and the colors were brown and maroon. In addition, the "Louis Vuitton (Louis Vuitton) brand verification" mark is also printed on the suitcase. Even so, this new design was widely copied. At the 1889 Paris World Exposition, this product won the gold medal for Louis Vuitton.
In 1892, Louis Vuitton began to launch handbag products and issued the first product catalog including suitcases, handbags and beds. On February 27 of the same year, Old Louis died at home, and his son George Vuitton officially became the heir to the Louis Vuitton company.
In 1893, George Vuitton displayed Louis Vuitton products at the World's Fair in Chicago, USA. Since then, the brand has officially landed in the United States. Since then, George Vuitton has been committed to increasing the brand's international visibility.
In 1894, George Vuitton published a new book "Journey".
In 1896, Louis Vuitton officially launched a canvas design with brand marking function, which was called "monogram canvas" because this canvas used a large number of symbolic meanings in style. symbol as well as Louis Vuitton's (LouisVuitton) mark "LV". Subsequently, George Vuitton went to the United States again, traveling to major cities such as New York, Philadelphia and Chicago to promote the Louis Vuitton brand.
In 1901, George Vuitton officially launched the "Steamboat Handbag", which was a very compact handbag that could be placed in George Vuitton's suitcase. middle.
In 1904, George Vuitton launched a series of new leather suitcase designs, adding storage units inside the suitcases for storing perfumes, clothing and other items.
In 1906, Louis Vuitton launched a car suitcase.
In 1914, the Louis Vuitton building on the Champs Elysées was completed. At the time, it was the largest leather goods sales center in the world. Before the outbreak of World War I, branches of Louis Vuitton were opened in New York, Bombay, Washington, London, Alexandria, Buenos Aires and other places.
In 1924, a new bag named Keepall was officially launched. This bag pioneered the trend for lightweight, waterproof travel-style bags. It is suitable for short trips as only a small number of necessary items can be stored.
In 1929, the 75th anniversary of the brand’s birth, Louis Vuitton launched a cosmetic bag and it was launched under the name “Dedicated to the opera singer Marcel Schoenaerts”. This design is mainly used to store women's cosmetics, including perfume, mirrors, powder boxes and other items.
In 1931, Louis Vuitton began to launch exotic designs, including crocodile leather handbags, elephant leather handbags, etc. These designs were a hit at colonial exhibitions.
In 1932, Louis Vuitton launched "Noebag". The main consumers of this bag are champagne producers, who use it to store and store champagne.
In 1933, Louis Vuitton sports luggage came out.
In 1936, George Vuitton passed away, and his son Gaston Vuitton inherited the family business.
In 1946, in order to resist the economic depression after World War II, Louis Vuitton (Louis Vuitton) began to go beyond the luggage design industry and invest in other fields.
In 1959, the reform of canvas industrial technology provided more abundant raw materials for luggage production, and Louis Vuitton once again launched a series of "monogram" style canvas luggage.
In 1968, Louis Vuitton established a sales center in Tokyo, Japan.
In 1969, Gaston Vuitton passed away.
In 1977, Louis Vuitton opened a branch in Saudi Arabia.
In 1978, Louis Vuitton began to enter the Asian market.
In 1985, Louis Vuitton's "Epi leather goods" series of products came out.
In 1987, Louis Vuitton (Louis Vuitton) and the famous Hennessy Company merged to form the "Mo?t Hennessy-Louis Vuitton Group" (LVMH Group), officially becoming a brand that spans luxury bags, A luxury fashion brand of famous wines.
In 1992, Louis Vuitton opened its first branch in Beijing.
In 1993, Louis Vuitton launched the "Taiga" series of bags, designed in black leather and mainly targeted at male consumers.
In 1997, Marc Jacobs became the design director of Louis Vuitton.
In 2001, Louis Vuitton launched the "Graffiti Series" bags, and its famous "Charm Bracelet" was also launched in the same year.
In 2003, the famous Japanese painter Takashi Murakami and Louis Vuitton's chief designer Marc Jacobs collaborated to launch a limited collection of "Cherry" and "Sakura" series , known for its brilliant colors.
In 2009, Marc Jacobs planned and collaborated with New York street artist Stephen Sprouse to launch graffiti bags, which completely broke away from Louis Vuitton’s original traditional aesthetic and older customer base. The move first aroused widespread doubts among conservatives in Paris.
In 2012, Louis Vuitton launched a collaboration series with Japanese artist Yayoi Kusama, including leather goods, ready-to-wear, jewelry, etc.
In 2013, after the Louis Vuitton 2014 spring and summer women's wear show, Marc Jacobs and his loyal business partner Robert Duffy confirmed to the media that he was about to leave Louis Vuitton. According to the news, it is rumored that the two will focus on the IPO listing of MarcJacobs Group.
On November 4, 2013, Louis Vuitton announced that Nicolas Ghesquiere would serve as artistic director and take office immediately.
◆How to purchase Louis Vuitton
Louis Vuitton (LouisVuitton) in Las Vegas, San Francisco, New York, London, France There are 16 flagship stores in Paris, Rome, Italy, Singapore, Sydney, Australia, Shanghai, China, Taipei, China, Hong Kong, China, Kobe, Japan, Tokyo, Japan, and Macau, China. (As of December 2013)
Mainland China is located in Beijing, Shanghai, Dalian, Zhengzhou, Shenzhen, Hangzhou, Guangzhou, Suzhou, Hefei, Urumqi, Sanya, Shenyang, Nanjing, Hohhot, Kunming, Ningbo, Specialty stores have been opened in Wuxi, Chongqing, Wuhan, Wenzhou, Xi'an, Tianjin, Chengdu, Harbin, Changchun, Shijiazhuang, Fuzhou, Xiamen, Taiyuan, Changsha and Nanning.
Shanghai flagship store:
Shop 136, Plaza 66, No. 1266, Nanjing West Road, Jing'an District, Shanghai
Hong Kong flagship store:
Kowloon, Hong Kong No. 5 Canton Road, Tsim Sha Tsui
Shop No. 7-17, Ground Floor, Landmark Plaza, Central, Hong Kong
Taiwan Flagship Store:
No. 47, Section 2, Zhongshan North Road, Taipei
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Floors 4-5, Taipei 101 Shopping Mall, No. 45, Shifu Road, Xinyi District, Taipei
Macau Flagship Store:
Shagas Tower, New Reclamation Area, Outer Harbor, Macau Peninsula Road Sun Yixian Tianma Road Area B B2 Block B Lot B