520 offline activity plan (general 7 articles)

In order to effectively ensure the quality level of the activity, it is often necessary to prepare the activity plan in advance. The activity plan is actually for the activities related Written plan based on factors. What issues need to be paid attention to when formulating an activity plan? Below are the 520 offline activity plans I collected for you (7 general articles). I hope it will be helpful to you.

520 offline activity plan 1

1. Background analysis

May 20, the abbreviation "520", the homophonic meaning of "I love you", do As the first day with hype after the May Day promotion, we plan to use the 520 concept to deeply tap the market potential that has not been tapped by the May Day event, and provide a boost for sales terminals that are struggling in the fierce competition this year. At the same time, avoid The peak of competitive product promotions serves as a connecting link and smooth connection between the May Day promotion and the summer promotion period. 520 - For Love Home Theme Promotion, 200 selected stores across the country have been identified to implement this activity. This activity is supplemented by promotions. Through media and terminal promotion, enhance the brand image and make up for the brand damage caused by the 5?1 price war.

2. Activity theme

This year's 520·Which bed will you sleep on? xx Famous Furniture Products 20xx Love Theme Promotion

3. Theme Hype

This year’s 520·Which Bed Are You Sleeping Theme Hype Promotion Table

The first stage 5.10 Raise issues online and offline to arouse the hot spots of public opinion

The second phase 5.13-5.16 hypes up the issue and guides the issue in a positive direction

The third phase 5.16-5.20 introduces xx, tell about the function of xx bed, its benefits for sleep, etc.

The fourth stage 5.20 guides the discussion on 520 this year. Have you slept on xx bed?

IV. Event time:

XX, XX, 20XX

V. Activity content

Take photos at the event and scan them Use the QR code to participate in the ipad mini lottery and get tickets. (This event needs to be set up in an area with the highest flow of people in the city, and it is recommended to be in a bustling urban area.) Prizes First prize: iPad mini 1 Second prize: iPod nano5 Third prize in Taiwan: 10 Polaroid cameras. Purchase any xx products during the event and fill in your personal information, wedding date, location, etc. to participate in the Hummer as wedding car lottery. The winner can use a Shuanghu Hummer with the date of use. Fill in the date activity gimmick

1. Say your love loudly and win an iPad gift

2. Use an extended Hummer as a wedding car

3. Buy furniture and get free home appliances FamilyMart can do it all in one stop

6. Terminal activity execution node

The market center issues an activity plan:

The company’s promotional activity material template is issued,

Each branch held a project communication meeting: to understand, be familiar with, and master the significance and implementation points of this event, deeply understand the spirit and content of the plan, and make relevant work arrangements and publicity of the event plan to the event stores, finalize promotional materials for each district, and Specialty store production of promotional materials, peripheral publicity execution, activity execution, activity evaluation submission, matters (the company will conduct spot checks on the execution of the specialty store activities on the 5th and 9th. If this activity node is not implemented or the execution is not in place, the branch will be punished.

7. Activity organization

Person in charge

1. Responsible for the decision-making of this activity

2. Responsible for the work Appointment and work allocation of the group

3. Responsible for government coordination

Public Relations Group

1. Responsible for the approval of event procedures

2. Responsible for the implementation and approval of event venues

3. Responsible for the approval of floats, arches, floats, and parades

4. Responsible for event follow-up

Publicity Team

1. Arrange the advertising cycle according to the advertising schedule

2. Produce advertising materials according to the advertising design template

3. Supervise the release and release of advertising Implementation

4. Organizational arrangements for temporary promotion personnel and waist drum team personnel

Product group

1. Responsible for the implementation of promotional products

2. Responsible for the statistics of slow-selling products, as this special sale item

Sales team

Responsible for the pricing of event products

Responsible for the publicity and implementation of the details of this event Execution

Responsible for order statistics and tracking 520 offline activity plan 2

1. Activity time

May 20 (Sunday x)-21 (Sunday x).

2. Activity theme

Destiny xx520 shopping spree.

3. Activity content

1. Shopping will give you a romantic mood

During the activity, anyone who purchases a total of xx yuan on xx day (a total of xx yuan for gold and jewelry) , get a piece of passionate chocolate (worth x yuan) or a rose (value open. (Gifts cannot be enjoyed repeatedly, and a single invoice is limited to one)

2. True confession, romantic holding hands

During the event, xx internal broadcast will open an on-demand hotline, and couples can express their true feelings through Form, tell him or her what is in your heart. You can request a song for your loved one, or you can walk into our recording studio and sing a song for your loved one, and we can play it regularly for you. (xx broadcast room is a simple recording studio). You can imagine how romantic and emotional it would be when you and your loved one walk hand in hand into XX, and the internal broadcast will play the confessions you usually cannot say and the love songs you have sung or requested for your loved one. thing.

3. Atmosphere Creation

During the event, the music in the store will play some love songs and xx’s Valentine’s Day promotions, and from time to time send xx people’s wishes to all the lovers in the world. Remind people who walk into xx that Valentine’s Day is here and it’s time to pick a souvenir for your loved one to promote sales during the event.

4. Event publicity

1. Television, radio, newspapers, publicity

2. SMS publicity

3. Event sign

5. Cost budget

1. Gift cost: estimated to be x million yuan (flowers/chocolates are expected to be x copies/day, packages are expected to be x copies/day)

2. SMS fee: x yuan

3. Other expenses: x yuan 520 offline activity plan 3

Activity purpose:

1. Welcome online lovers During the peak holiday season, brand publicity and momentum

2. Increase sales to give customers confidence and create conditions for stocking up in May

3. Improve customer relations (I will be transferred to this market in April)

Event theme:

Welcome May Day, Rongsheng Refrigerator big discount

Event time:

XX, XX, 20XX

Preliminary work:

1. Communicate specific operational details with shopping mall leaders, mainly price, venue, personnel, and material support.

2. Promote in Qinzhou Market on the 20th: put up posters and pack tricycles, and put up posters in front of the shopping mall on the 23rd.

3. Check inventory and on-site materials on the 22nd

4. Refining the unified rhetoric of the event: Kelon manufacturer will conduct promotional activities in advance of May Day, selling at special prices and giving away exquisite gifts.

On-site operation:

1. One arch, two tents, two product inflatable models, one "United Nations Energy Saving Gold Award" roll-up banner, and two poster boards.

2. 8 prototypes output: 1 special price machine 163G, 2 high-volume machines 108A, 138A, 2 new products 171D, 186SM, 1 computer performance 162AY, event main sales model 209S (United Nations Energy Saving Gold Award), 1 image machine 226AY3

Activity fee:

Packaging tricycle (5 units) 200 yuan, transportation fee 50 yuan, temporary promotion 30 yuan/day × 2 = 60 Yuan, ***310 Yuan (the venue is subject to shopping mall application).

Activity summary:

1. During the period, 26 units were sold, accounting for 41.2% of the 63 units sold in the month. The main competitor’s monthly sales volume was 47 units.

2. We fully promoted the "May Day" peak season, and the sales volume in the "May Day" seven-day period was 79 units

3. Customers took delivery of 97 units that month, which was the highest record in history . However, due to unknown factors and other factors, best-selling models (290S, 163G, etc.) began to be out of stock on May 3, affecting May Day sales. (There are no agents in this area, and they are radiated from Nanning agents.)

4. The refrigerator sales in Qinzhou market have a clearer theme: energy saving, and the Rongsheng 209S. (Unexpected gain)

5. Gained the trust of customers. 520 offline activity plan 4

Purpose of the activity:

1. To welcome the online Valentine’s Day peak season and build brand publicity.

2. Increase sales to give customers confidence and create conditions for stocking up in May.

3. Maintain good customer relations.

Event theme:

To welcome May Day, xx refrigerators will have a big discount.

Activity time:

20xx, x month x-x (the actual operation effect is good, extended to x month x).

Preliminary work:

1. Communicate specific operational details with shopping mall leaders, mainly price, venue, personnel, and material support.

2. Promote in the xx market on xx: put up posters and pack tricycles, and put up posters in front of the mall on xx.

3. Check inventory and on-site materials on xx.

4. Refining the unified rhetoric of the event: xx manufacturer will conduct promotional activities in advance on May 1st, sell at special prices and give away exquisite gifts.

On-site operation:

1. One arch, two tents, two product inflatable models, one "United Nations Energy Saving Gold Award" roll-up banner, and two poster boards.

2. x prototype output.

Activity fee:

Packaging tricycle (x units) xx yuan, transportation cost xx yuan, temporary promotion xx yuan/day × 2 = xx yuan, ***xx yuan (venue There are shopping mall applications).

Activity summary:

1. During the period, xx units were sold, accounting for xx% of the xx units sold in the month. The main competitor’s monthly sales volume was xx units.

2. We have fully publicized the "May Day" peak season, and the sales volume in the seven days of "May Day" was xx units.

3. Customers picked up xx units that month, which is the highest record in history. However, due to unknown factors and other factors, best-selling models (xx, xx, etc.) began to be out of stock on May x, affecting May Day sales. (There are no agents in this area, and they are radiated from Nanning agents.)

4. Make the sales of refrigerators in the xx market have a clearer theme: energy saving, and making xx better. (Unexpected harvest)

5. Gained the trust of customers. 520 Offline Activity Plan 5

1. Activity Theme:

"Times are silent, true love is eternal" "Poetry and Flowers Over 520"

2. Activities Time:

Sunday, May 20, 20xx, 19:30-22:00

3. Event location:

A certain bar

4. Activity format:

Men and women cooperate. Activities that can be played only

5. Activity scale:

About 33 people

6. 520 planning activity process plan:

1" Find the goddess in your heart”

1. Through the introduction of the guests, the guests will choose their favorite objects

(Self-introduction is limited to 2 minutes per person, and all female guests will stand together. The male guests will have a preliminary understanding through self-introduction, and the male guests will make a choice. If only one male guest chooses, and the female guest agrees, the preliminary speed dating is successful. If there are multiple male guests, the male guest will have 1 minute. At the end of the confession time, the female guest chooses one of her favorites, and speed dating is successful) (520 Valentine's Day Couple Activity Plan)

2. If both men and women agree, the first round of speed dating will be successful and the second round will be successful. Speed ??Matching

The game requires the cooperation of a man and a woman to get big gifts. Only 4 big gifts can be played by a man and a woman. Be cooperative. Men and women cannot leave each other after they are in a group. Leaving will be considered as abandonment and there will be no gifts. They cannot play the next round of the game.

2. "Group versus handsome guys and beauties."

Everyone is divided into 2 groups. The Cowherd Team and the Weaver Girl Team. Each team consists of 6 pairs of men and women plus one man. The game is that each group eliminates one pair in each game. After forming 3 teams in the end, they can get a big gift for ranking first. Second place. Third place

1. The Cowherd carries the Weaver Girl on his back (it is recommended that 2 male and female pairs from each group on site finish the game at the same time)

The rules of the game are to be played in groups, and one of them will be covered. Yanqing carries his partner on his back, and the other party is responsible for directing. According to the course of the game, he must pick up the arranged items. The rules are that the man squats down and the woman picks up, picks up roses, etc. The group that passes successfully and takes the least time will receive a small gift.

2. Intellectual surfing, race against time game

Each group has 2 pairs of men and women. The woman sits on a stool and the man stands on the wall opposite to hold roses. The woman in each group asks some questions to the other man. If you answer correctly, you can take one step. If you know that the man can give the rose to the woman, you are the winner. The group that answers the most questions correctly will receive a small gift. Those who fail are eliminated.

3. Love song duet

The host will say a word. Like love, one pair for each group on site. During the competition, participants freely give full play to their strengths and strive to express themselves. The group that sings the most love songs starting with love will receive a small gift. If you answer 5 times correctly, you will be eliminated.

4. 520 Couple Winner PK

Each winning couple in the event will be ranked first, second, and third in PK

3 couples. Feed each other watermelon. The man covered his eyes. Each group of women gave blind orders to the other group. Look at the pair who will win if they eat the watermelon. The winning team will receive a small gift. Those who fail are eliminated.

The man stood by the wall, while the woman got on the red rope and pulled against it. As long as a man can hold your hand, he wins.

5 Love at first sight, heart to heart

The primary and secondary people say three idioms. The man must do three different actions as required. The man writes it on the woman's hand, and the woman guesses it. The one with more answers wins, and the one who fails is eliminated.

6. Four Dissimilarities

The men and women in each team talk about what they want to learn from each other. Which team can be male or female and ask the male to guess. Guess correctly and win. Guess 3 times.

Those who fail will be eliminated.

Finally ending the couple

The last three couples are left. Let's see which team wins. They can give the remaining team a game and let them win third place. The winner is with that team. Let me tell you about the event that won first place

Artistic performances:

Male and female guests *** performed some shows together. Let's have fun together, sing, dance, play games, etc.

Free activities: eating Qiaoguo

Qiaoguo is the most famous of the festival foods in 520. Qiaoguo is also known as "Qiaoguo". Prepare some Qiaoguo and some snacks. Everyone can have fun and chat while eating Qiaoguo. This will give both parties a chance to get to know each other. 520 offline activity plan 6

1. Purpose of Taobao Tmall 520 activity

1. Seize the business opportunities of 520 promotion Taobao store planning, so that customers have a sense of freshness and stimulate their desire to consume; < /p>

2. Increase the number of Taobao store views and attract new customers;

3. Build the credibility of Taobao stores and enhance customer loyalty;

2. Taobao Tmall 520 event time

May 10, 20xx (preferably ten days in advance) May 20, 20xx (ends on May 20)

3. Taobao Tmall 520 event Theme

I love you with the slightest heartbeat, and ***enjoy the sweetness.

4. Targets of Taobao Tmall 520 event

Targeted at women aged 20 to 30 Customers, as well as male users who want to express their love.

5. Taobao Tmall 520 activity content

I love you with the slightest heartbeat, and enjoy the sweet special exchange activities.

Buyers reality show, share your beauty and win gifts!

1. Share and win prizes: Upload real pictures of your baby trying on clothes, write down your inner feelings, and show off your Beautiful legs come.

(Everyone has a prize)

2. Lucky Advent Award (1 person per month)

3. Loyal Customer Award (1 person at the end of the year)

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6. Promotion of Taobao Tmall 520 event

1. Key promotion time: 2 days before the event; 1 day after 520;

2. Promotional means: target audience Once confirmed, spread it through appropriate channels, such as Taobao Want Want messages, signature files, baby topics, announcements, QQ, blogs, Weibo, Tieba, gangs, forums, WeChat, etc.

7. Work before Taobao Tmall 520 promotion

1. Supply issues: Determine the products for promotion and prepare sufficient supplies. Different products require different promotion methods. Furthermore, for discounted items, large products should be selected as promotional items. During the promotion period, goods will sell faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: The increase in order volume will bring a lot of after-sales service problems. Fully communicate and coordinate with customers to ensure every customer is satisfied

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3. Determination of customer groups: Find the right consumer groups and create targeted promotion plans. 520 offline activity plan 7

1. Purpose of the activity plan:

Enhance the popularity and brand image of the restaurant and hotel

2. Theme of the activity plan:

Theme 1: "You are the most beautiful in my heart" as the theme

The theme concept of this event is based on "breaking traditional life and creating romantic surprises" as the starting point, catering to white-collar workers' concerns about ordinary life Romantic yearning, yearning for surprises, yearning for humanity, and yearning for making friends. Therefore, the theme of "Suddenly Meeting a More Beautiful You" was formulated. Firstly, it literally clearly states the basic elements such as event background and time. Secondly, it satisfies the target group. The title of psychological desire is used as a gimmick to attract consumers' attention. It has the characteristics of being smooth, cultural and conducive to communication.

Theme 2: "Romantic Year of Aftertaste" as the theme

3. Activity plan strategy:

According to the festival marketing background, we will position the target audience this time at Middle-to-high-end people aged 0-40 years old; when dining in a restaurant, they not only hope that the food will be delicious, but also pay attention to the environment, atmosphere, culture and other value-added factors; their consumption expectations are: is the food delicious? Is the restaurant stylish? Is it fun? Are there any discounts? What spiritual benefits did it bring to them?

4. Event time:

xx, xx, 20xx - xx, xx, 20xx

5. Event location:

Tentatively scheduled to be held inside and outside restaurants and hotels

6. Activity positioning and tone

Positioning: the most influential, attracting the most people, the lowest threshold for participation, and the most topical and cultural , a Chinese Valentine’s Day marketing campaign targeting mid- to high-end consumer groups aged 0-40.

Tonality: Broad style, culture and fashion

7. Activity format

Rebate vouchers will be given when consumption reaches XX amount → Use intuitive profit-sharing promotions to grow the restaurant and hotel Hot sales cycle.

Valentine's Day night theme event → igniting the audience, creating news topics and expanding popularity.

8. Activity content

With the Qixi Festival theme activities as the main line and the early coupon rebate promotion as the supplement, a three-day marketing activity with the theme of "Suddenly Meeting a More Beautiful You" was held. On xx, xx, 20xx, the "Suddenly Encountered You" singles dating party and the "Romantic Aftertaste of the Year" couple dating party will be held.

Singles aged 0-40 years old - "You are the most beautiful in my heart" large-scale singles dating party:

All singles can participate in the party held by the restaurant and hotel on xx, xx, 20xx The city's large-scale singles dating party provides the most comfortable and romantic platform and space for you to find your perfect partner with high-level dating partners, a humanistic and romantic restaurant atmosphere, and highly creative and interesting activities.

Anyone who successfully makes friends on the day of the event can enjoy a 50% discount on food and beverages. (Specific discounts will be determined by the restaurant depending on the situation)

Couples and lovers groups aged 0-40 years old - "Traveling through the lover's night. Romantic aftertaste of the year" couple theme party:

As long as you Anyone with a partner can participate in the couples theme party held in the restaurant on xx, xx, 20xx. Couples and couples who go to restaurants and hotels on Valentine's Day can get a 50% discount on food and beverages. All couples who get married on xx, xx, 20xx Anniversary customers, as long as you dare to tell your romantic love story, can enjoy a free couple's set meal provided by the restaurant and hotel.

9. On-site atmosphere creation

A. Restaurant peripheral layout

①. Magpie bridge shape layout → add the restaurant’s cultural characteristics

The large-scale Magpie Bridge door is creatively designed at the entrance of the restaurant and hotel, borrowing from the cultural customs of the traditional Qixi Festival Xiangqiao Festival to add to the cultural style and festival uniqueness of the restaurant and hotel. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful image for every consumer who enters the store.

②. Creative layout of the Cowherd and the Weaver Girl → Create more publicity topics

Combined with the entrance of the Qixi Magpie Bridge, the unique character models of the Cowherd and the Weaver Girl are arranged, which not only directly increases the catering from the peripheral environment The style and culture of the hotel also provide opportunities for consumers to take photos as souvenirs. Photos can be used as an effective way to promote the restaurant and hotel's reputation.

③. Antique promotional pillars → point out the theme of the event

Abandon the traditional Chinese pillars, creatively design antique promotional pillars according to the marketing theme, and label them with "Through the Chinese Valentine's Day" Night; meet a more beautiful you" event theme slogan, which plays a role in event promotion and atmosphere creation.

B. Lobby environment and atmosphere layout

① Chinese lantern layout

Set up Chinese lanterns in the lobby and main aisles of the restaurant hotel to add a humanistic style to the hall.

②. Design and layout of publicity hanging flags

Design the picture and content of the publicity hanging flags in accordance with the marketing theme, and arrange them in an orderly manner with creative shapes for event promotion and atmosphere creation.

③. Design and layout of the photo reception desk

Set up the photo reception desk (initially designated as the front desk) according to the actual venue, and arrange it with event theme styling, such as sign-in boards, shapes Gauze, X display rack, etc.

④. Zonal stage styling and layout

Carry out zoning planning and design, stage creative styling design, and layout based on the actual restaurant venue.

⑤. Light and shadow art equipment layout

Arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event based on the actual restaurant venue.

10. Event arrangements and procedures for Valentine’s Day

A. (Singles Area)

Beautiful photos on Valentine’s Day night – invite well-known local photography agencies to join, Take photos at the Magpie Bridge-shaped door at the entrance of the restaurant and hotel.

Firstly, entering as a Chinese Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier for word-of-mouth promotion among target consumer groups.

Enjoy a unique cultural feast - on the day of the Chinese Valentine's Day theme event, arrange a cultural performance that is integrated with the restaurant culture to quickly increase the enthusiasm of event participants.

7 Minutes of Romantic Heartbeat - It is the main part of the single dating party in this area. In the name of "7 Minutes of Romantic Heartbeat", with the dim lighting style of restaurants and hotels as a foil, all customers present have 7 minutes. "Finding companion time", this part is full of surprises, challenges, and fun.

Perfect encounter on Valentine's Day night - the melodious music performance of xxxx minutes in the event set off the atmosphere of the entire event.

B. Couples Area

Romantic photo taking on Valentine’s Day night – inviting well-known local photography agencies to join in, and setting up the Magpie Bridge-shaped door at the entrance of the restaurant and hotel for every couple entering the store. couple photography photoshoot. Firstly, entering as a Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier for word-of-mouth promotion among target consumer groups.

Searching for 5 perfect loves - looking for 5 couples who got married on Valentine's Day in the city, telling their romantic love stories on the day of the event, and enjoying the Chinese Valentine's Day perfect couple package specially provided by restaurants and hotels for free , this link serves as the main link of the couple’s party.

Romantic aftertaste of Valentine's Day night - as long as you are a couple or have a partner on the day of the event, you can get a 50% discount on purchases at the restaurant and hotel. Couples who get married on Valentine's Day can enjoy free of charge. The perfect couple package provided by the restaurant and hotel, a romantic wedding anniversary, a perfect love story, sharing and blessings.

11. Event planning:

xx Investment Consulting Co., Ltd.

12. Event location:

xx Emperor Hotel< /p>