Question 1: How to find effective target customers? There are many real and fake customers on the Internet, but there are very few who can actually become our target customers. . . If you want to find truly effective target customers, you can only learn more about them and try any method that can determine their identity. . Just like customers understand your product and your company. . Only when customers have a thorough understanding of your company can they feel confident cooperating with you. . Instead we need to understand Him as He understands us. Time is limited, we must spend our real energy on truly effective target customers. A salesperson who has just entered the industry must first face the problem of where are the customers? Even salespeople who have been working for many years, when encountering new products, sometimes cannot even distinguish the industry. Customers in the service industry and wholesale industry are clear and you don’t need to go out of your way to find them. However, although salespeople in the manufacturing industry and general agents understand the industry they are in, their customers are not very clear. Especially new salespeople, who have no customer accumulation, need to start from scratch. The method of finding customers is 1. Internet query method. We are in a period of rapid development of the Internet, and this tool is indispensable in sales: The purchasing information query method is to query purchasing information on B2B websites. Keyword query method, query through search engines. Forum query method, through industry forum query, find the customers in the forum. Blog query method, find customers through blog articles. 2. Telephone yellow pages, communication yellow pages and industry yearbook query method. Through various yellow pages yearbooks, we can find out the business scope of the company and further identify customers. 3. Advertising soft media collection method. This method is more suitable for industries that frequently advertise. For example: Raw material suppliers of health products and drugs can contact manufacturers of finished health products and drugs. 4. Industry exhibition collection method. Collect customer information through industry exhibitions. In order to save costs, you can send product leaflets to let customers come to your door. 5. Take the initiative to collect text messages. This method requires less investment, and customers can come to us if they are interested. 6. Peer resource penetration method. Follow your peers to find customers, compete with peers where there are peers, and win customers. 7. Accurate marketing method of purchasing information (such as searching on Baidu for the latest owners, latest car owners and other related content to produce a lot of content). This method requires less investment and provides accurate data. It can be purchased online. For example, home furnishing companies can search and purchase owner information, insurance companies can search and purchase car owner information, etc. Of course, in this time-consuming and laborious task online, collecting hundreds of users may not be enough to complete an order. The problem arises. Inaccuracies in marketing.

Question 2: How to find target customers. Business managers have thought of many ways and spent a lot of effort to develop markets and promote sales, but the results are not satisfactory. The reason is that they have not found their target customers. With the opening of the market, as long as there is a profitable and promising market, there will be many competitors participating. Therefore, many companies are facing such a dilemma: they have invested certain fixed assets and have certain product production or services. Although the capabilities, products or services do not have particularly outstanding advantages, they can still meet customer needs and have a broad application market. However, business managers have thought of many ways and spent a lot of effort to develop markets and promote sales, but the results are not satisfactory. Based on years of practical experience, the author believes that this situation is mostly caused by not finding the right target customers and wasting a lot of marketing resources. The author summarized an effective market analysis method that allows you to accurately identify your customers so that you can spend your limited marketing expenses on the "sharp edge". 1. Collect information. Market information collection is the basis for analysis. It requires scientific collection methods, accurate information, and as much detail as possible. Here is the most basic classification and organization method: the first step is to organize customer information and divide them into several customer groups according to their industry, size, demand characteristics, etc. The second is to collect customer characteristics information, such as demand characteristics, organizational characteristics, etc., through marketers filling out forms and holding meetings and discussions. The third step is to select representative customers to investigate and inquire about some things that are still unclear. What needs to be noted during collection activities is that the information learned must be objective and cannot be guessed based on imagination. It must be recorded and filled in truthfully. 2. Analyze data. After obtaining some basic information, each type of customer group can be analyzed in the following six aspects: Analysis of customer consumption motivations. Why do customers buy our goods or services? Why don't other customers buy it? There is no simple answer: whether our product or service is good or bad. In fact, customers' motivations are very complex, and some are not even clear to the customers themselves. A common misunderstanding is that marketers think that the "product benefits" in their own eyes are equal to the "product benefits" of customers. For example: the bottled juice drinks produced by a factory in Zhejiang are selling well in the market. According to consumer surveys, most consumers buy the drink for the practical packaging of the bottle, rather than for the taste of the drink that the manufacturer believes. Therefore, it is necessary to understand the changes in customers' consumption motivations and understand what is so good about our products or services in the eyes of customers? What is the main motivation for its purchase? It is very necessary. On the other hand, customers are composed of people, and their preferences are fickle. Especially for daily consumer goods, preferences are greatly affected by politics, economy, culture, and lifestyle in society. Have a dynamic concept when analyzing. Analysis of Customer Consumption Choices Product competition in non-monopoly markets is very fierce, and customers have a lot of room to choose products. Any product is replaceable.

Therefore, in the analysis, it is necessary to understand who are your main competitors? Understand what other products customers might use our products to replace? And what other products might customers use to replace our products? Which customers have high product loyalty to our products? Which customers have low loyalty to our products? Why? How to improve? Analysis of customer consumption timing: Different products or services have different purchase timings and frequencies at different times. Only by understanding their characteristics can we grasp the initiative in promotion. Need analysis: When will customers purchase our products or services? How often do you buy? Which type of customer consumes a larger amount at one time? Customer consumption location analysis Customers have an appropriate place to purchase and use products or services. Generally, we need to find out where customers are accustomed to purchasing our products? Where might be the best place to sell? Where do customers use our products? Is it possible to expand the use space of our products? From this we can identify ideal sales channels and product application areas. Analysis of Customer Consumption Quantity There are many and complex customers who purchase our products. There must be certain types of customers who purchase large amounts, and the consumption characteristics of each type of customer group are also different. Therefore, we need to analyze the consumption volume of each type of customer group? If the quantity is not enough, it cannot be developed as a separate market segment. Of course, those customer groups that cannot be measured or contacted and whose needs we cannot fully meet cannot become our main marketing targets. This determines the inclusion and elimination of each type of customer group, and ultimately determines the company's target customers. Analysis of internal roles of customers Customers are often a complex group. According to the role they play in purchasing behavior, internal personnel are generally divided into five roles. The first is to initiate... >>

Question 3: How to find target customers? Different industries are different. Baidu promotion can help you find target customers faster and more accurately

Question 4: How to find target customers? What are the principles for finding potential customers? First of all, you must have them, or need such consumption. , not all people need your product, he must be a group with certain characteristics. If some units use boilers, the success rate is relatively low without the intention of eliminating them.

The second is affordability. For a potential customer who wants it but can’t afford it, such as a customer who has been using low-priced garbage water for a long time, no matter how hard you try, you can’t finally close the deal. But no matter how good your skills are, your outcome is generally negative. Even if there are successful examples, they are not enough to explain the problem.

Seeking potential customers is a difficult job, especially when you are just starting out in this industry. Your resources are only your knowledge of the product. You will use many methods to find potential customers, and You spend a lot of time on it too.

In extending the life of a company, developing new customers has a great impact on the company's operations, financial resources, management, and quality.

Customers can influence the operation of a company. In order to continue to attract new customers, companies must work hard to gain the trust of customers.

According to statistics, under the laws of market competition, manufacturers will lose at least a few old customers every year, but they will develop at least new customers every year. Under the balance between the two, there will be little change; if no planned expansion is adopted, , then it will be very difficult to manage customers in the future.

Principles of looking for potential customers

In the process of looking for potential customers, you can refer to the following "MAN" principles:

M: MONEY, which stands for "money" . The selected object must have certain purchasing power.

A: AUTHORITY, which represents the "right to decide" to purchase. The object has the power to decide, suggest or object to the purchase.

N: NEED, stands for "need". The object has needs in this area (products, services).

"Potential customers" should have the above characteristics, but in actual operation, they will encounter the following situations, and specific countermeasures should be taken according to the specific situations:

?M+A+N: It is a promising customer and an ideal sales target.

?M+A+n: Accessible, coupled with skilled sales techniques, there is hope for success.

?M+a+N: Can be contacted, and try to find the person with A (person with decision-making power)

?m+A+N: Can be contacted, need to investigate Financing will be provided based on its business status, credit conditions, etc.

?m+a+N: It can be contacted, and it should be observed and cultivated for a long time to make it meet other conditions.

?m+A+n: It can be contacted and should be observed and cultivated for a long time to make it meet other conditions.

?M+a+n: It can be contacted, and it should be observed and cultivated for a long time to make it meet other conditions.

?m+a+n: Non-customers, stop contacting.

It can be seen that potential customers can still be developed even if they sometimes lack certain conditions (such as purchasing power, demand or purchase decision-making power). As long as appropriate strategies are applied, they can become the company's customers. new customers.

Question 5: How to find potential target customer groups? Different countries have local search engines, just like the Chinese search engine BAIDU. You should try to find as many local search engines as possible in English-speaking countries. Then search using keywords. Find the industry website for this industry. Almost every industry has an industry website. Just search with keywords. Such as a certain professional network, a certain industry association (try as many English keywords as possible). Once you find it, you will usually see the member list on these websites. There are also many relevant links on these professional networks and industry association websites, which are also very useful. Find the Yellow Pages website (YELLOWPAGE) and industrial and commercial directories (DIRECTORY) in the target country (or the world); there are many of them, and then make good use of them. Find large company databases such as US's THOMPSON website, etc.; find B2B online manufacturers, just like having suppliers on Alibaba. Check the telephone information desk of the target country (just like our 114); the website of the Economic Counselor's Office of the embassy, ??there are many treasures; if you are still stuck in the original search for information with international search engines or advertising without purpose , use the Yellow Pages or the interface to collect information everywhere, then you are really OUT. Here are a few ways to turn passive into active. 1. Establish your own company homepage and publish your product information online. And if you can find an international information business platform, you can publish your massive information on the Internet and wait for it. In this way, you can find your potential customers through the information, which not only has a high chance of closing a deal, but also has a low cost. 2. Carry out effective publicity. With your own "base", how to let more people know about your products, the role of publicity is obvious. At this time, you can publish your own articles in major forums. Of course, it is best to be original and attract potential customers to your base through signature files and some allowed hyperlinks; use the crowd to connect with others; Share more of your experience, industry, and promotion with everyone on your blog, so that more people know about you, and more people know about your products. 3. Utilization of purchase information. On the B2B website, recommend some purchasing information based on the keywords you provide. These buyers are good potential customers. Whether you use online trade links to communicate or use mobile phone calls, try your best to reach these buyers who have needs. people into your real customers. At the same time, you can also use the reverse search method. Those customers may become your potential customers. Use keywords to find supply information, and then integrate and summarize them to contact them in a targeted manner.

Question 6: How to quickly find target customers? There is no quick way

You must first be very clear about what your product positioning is

Then based on the positioning Choose what kind of customers will be interested in your product

Then draw the general characteristics of the customers, and then find the target customers in a targeted manner

Question 7: Do In online sales, how can we find target customers and capture them? Find out what your customers expect 1. No matter the size of your company, treat your e-customers with professionalism and courtesy. 2. First of all, tell your customers that you are a formal and legal company and you are always responsible for your products. If possible, explain your service and product guarantees on your home page. By telling your customers that you care about their satisfaction, you are announcing that you value them. 3. They want to know you are trustworthy. Demonstrate your reliability through communication with customers. Respond promptly to all customer email inquiries. 4. They want to know you are human. When a customer sends an email with an inquiry, the wording you use in your reply should be as humane as possible.

Make it easy for customers to contact you 1. When doing business online, customers will feel welcome no matter what time they come to your website 24 hours a day. 2. Process orders quickly. Electronic customers expect their orders to be processed quickly. 3. For customers who shop online, the most annoying thing is that their inquiries go unanswered, or the reply comes late. 4. Build customer loyalty through email. Thank your customers for their interest in your company. Notify you of great sales, special discounts or new products via email. Email returning customers to let them know how your company is doing. However, the email should provide a way for customers who do not wish to receive these emails to opt out. 5. When communicating with customers via email, make sure that what you write is exactly what you want to express. Be careful before hitting the "send" button. Utilize excellent communication skills. This starts with the subject of the email, making sure it reflects the content of the email. 6. Make the message interesting. Messages should be kept as short as possible. Use short and active sentences: Keep paragraphs short and double-spaced to leave room for the main body of the message. Use text in the form of a list of items or headings whenever possible. Proofread all information carefully. The epilogue is interesting. Say something specific. This is a great place to add your company’s personality, including a sentence that shows how much you care about your business. Please leave your name and position when signing. 7. Demonstrate professional standards. Don’t stereotype people, don’t talk down to them, don’t make random guesses. Respecting others also shows your courtesy and tolerance. Try to be as professional as possible in your responses and give complete explanations of words or terms that your e-customer may not understand.

Question 8: A brief discussion on how to find potential target customers DD Chengnong feed market positioning and market segmentation strategy

Summary of this article: Everyone who cares and pays attention to Shenzhen Jinxin agricultural products and People who serve us all encounter these questions consciously or unconsciously: What kind of company is Jinxinnong Company, and how does it compare with the impression in my mind? Why should I be interested in it? How long can I maintain my interest in it...? Especially those who are currently selling or intending to sell Chengnong brands, they are eager to know, what can I do to impress you, my potential customers? What can I do to make our "marriage" last as long as possible? In response to these questions, the general theory of marketing is used, combined with the practical marketing experience of Jinxinnong Company; the two concepts of feed market positioning and market segmentation are introduced to guide everyone to think about these aspects, and to draw some meaningful answers to questions and practical solutions method.

Keywords: market positioning, market segmentation, target customers, marketing strategy.

1. Explanation of market segmentation and positioning:

The so-called market segmentation refers to setting some examination variables (such as the pig feed market) within an overall market scope (such as the pig feed market) Such as scale, demand, etc.), and analyze and aggregate these variables to find out those market segmentation processes with the highest degree of aggregation (or the most similarity) of variables. These market segments are groups of buyers who have a roughly similar profile. Manufacturing companies decide which type or types of segments to choose as target customers based on their own resources and strategic goals, and develop them using targeted marketing mix strategies. The degree of market segmentation is usually described by levels, which are generally divided into four levels and subdivided layer by layer. Each layer corresponds to a micro-marketing model: ① segmentation → ② filling gaps → ③ locality → ④ individual layers.

There are thousands of methods of market segmentation, depending on the market category, the purpose of segmentation and the types and combinations of each segmentation variable we set. The functional attribute segmentation of enterprise products is the most fundamental and basic; the end customer's degree of preference (preference) for a certain functional attribute is used as a variable, and then summarized. The usual method is to divide the market according to its characteristics: consumer market or industry market, etc.

Whether a market is effectively segmented can be known by checking its process:

1. Investigation phase (set available variables and collect feedback).

2. Analysis stage (manual or computer analysis).

3. Segmentation stage (determine market segments).

In actual marketing work, this process must be repeated regularly. Whether you are a manufacturer or a channel member, you must follow these three steps to obtain meaningful market segments. There are just differences in scale, complexity and precision. For example, channel members may only decide on a small regional market based on existing information, supplemented by simple variable surveys, and can get a very meaningful market segmentation through the members' own brain judgment: For manufacturers, this The process is much more complex and difficult.

In marketing practice, in a perfectly competitive market environment (such as the feed market), market segmentation is inseparable from market positioning. It's like the relationship between chicken and egg. When we talk about market segmentation, we start from a market-oriented perspective and study the characteristics of market customers. It determines that the company can provide more efficient and valuable products or services in a smaller scope and develop and grow. . In turn, market segmentation must also require the products and services provided by manufacturers to be more unique and distinctive, and to be closer to meeting the differentiated needs of market segments. This is what we usually call market positioning.

Market positioning in a broad sense refers to: forming a unique image of a product or comprehensive image in the minds of customers, enabling them to clearly distinguish themselves from similar companies and products, and make them more attractive when they need to purchase products or products. When serving, choose yourself first.

Market positioning in the narrow sense refers to: establishing a priority purchasing order for products or services in the minds of market segments.

1. Intensive single market;

2. Selective specialization;

3. Market specialization;

4. Product specialization;

5. Complete market coverage.

Introduces two important marketing concepts of market positioning and market segmentation. Below we try to apply it to the positioning and segmentation strategy of the feed market.

2. Chengnong’s market positioning and market segmentation strategy

In the process of its own growth, Chengnong has formulated and implemented a brand management strategy since the establishment of the factory in 1999. The founder of the company objectively analyzed the internal and external environment in which the company was born, and based on the characteristics of the products and services the company can provide, he proposed the product and service business philosophy of "Dr. Chengnong makes it easier for you to raise pigs", and based on the conditional To do it, we must have the spirit to do it even if there are no conditions to create conditions. We must first establish the Chengnong brand.

Today, after just 6 years of leap-forward development, the Chengnong brand has initially established an image... >>

Question 9: How to use QQ groups to find 50 sub-groups of target customers Search, there is a keyword...

Question 10: How to find your target customers in Baidu promotion? Based on your business scope and potential customer search habits. Filter out the keywords that customers may search for, and then use these keywords to attract visitors to your website. That's your target customer.