So there will be brand friends, image ambassadors, spokespersons and so on. The brand pays the star salary, but also benefits from it, achieving a win-win situation.
This is a realistic approach and conforms to the usual rules of the market.
However, many unscrupulous merchants choose to take risks because they don't want to pay the star "salary", but they can't give up the star "effect".
Zhao is one of the victims
The cause of the incident was that Gulangyu mineral water brand used Zhao's photo and signature as brand packaging for product promotion and publicity without authorization.
No matter online or offline, the products sold are unauthorized, which not only infringes on Zhao's right to portrait and name, but also infringes on consumers' right to know.
Under the "effect" of stars, many consumers pay for the packaging of "Zhao", but this is actually just a scam.
In this regard, studio Zhao made a statement and quickly replied to the law firm to understand the situation.
Let me first explain what Zhao has never cooperated with Gulangyu mineral water;
Secondly, let the brand stop, recall and destroy products that infringe Zhao's rights and interests online or offline as soon as possible;
Third, Zhao asked the brand to compensate and apologize for all the losses caused by it;
Finally, remind consumers to be vigilant when buying goods, and pay attention to distinguish authenticity, so as not to cause losses.
All the terms are legitimate demands, but they also accuse unscrupulous merchants of improper behavior.
However, this illegal business is everywhere, and many stars discovered it by accident.
2010101On October 22nd, a blasting scene became a shadow in Selina and Ham's life. While the big fire penetrated their skin, it also made them pay a huge "price".
The pain of the body slowly heals with the passage of time, but the pain of the heart is strong again and again, and it slowly calms down after tears.
Skin grafting and rehabilitation training have become Selina's daily life after burns. The painful process did not destroy her will, but made her stronger.
Then take part in activities and show your scars frankly. Looking at the pitted skin, she readily accepted all the public opinions.
Her attitude towards this matter is positive and cheerful. Nine times out of ten, life is not satisfactory. While experiencing a new life experience, she also buried the pain of the past in the past.
The scar still remains on her, but because of her strong will, she will recover one day.
Who knows, she hasn't "raised" these scars yet, but some unscrupulous merchants are eyeing "it".
While promoting Selina's past pain as a gimmick, the word "recovery" exaggerated the effect of the product. This is the promotion of scar cream by unscrupulous merchants.
After learning the news, Selina immediately condemned unscrupulous merchants. Just because her scar has not healed, it can't be a "gimmick" for unscrupulous merchants to deceive people.
Replacing wood with flowers has become the usual means of unscrupulous merchants, just for profit and making them "unscrupulous".
Selina even bluntly said "Scar not fade away". Uncover your past, but still don't forget to show your beauty to netizens. Although this beauty has "moisture", she brushed it off with "sincere smile and a lot of retouching software"
Everything was a lie, and Selina didn't do much research when the Lord came out to hit her face.
However, this kind of cheating consumers by using P-pictures and even exposing the scars of the stars in the past must obviously be condemned and punished.
Unfortunately, for fear of trouble, many people choose to be like Selina-not haggle over every ounce.
It is similar to stealing Zhao's portrait right and name right to promote publicity. Even like Selina, businesses cheat consumers with malicious pictures.
Such things have long been commonplace in the entertainment industry.
There is no effective way to protect rights, only one-by-one investigation has become a way for stars to protect their legitimate rights and interests. To this end. Many stars have also become "defenders".
As early as 20 17, 52 celebrities sued 74 companies. Among them, 99 cases involved infringement. Among the 52 stars, most are women.
The appeal is naturally to stop all infringement and apologize. And reasonable economic compensation is also the legitimate rights and interests that stars want to safeguard.
The amount of compensation is actually not much. The main inducement of compensation is Zhao's withdrawal, which infringes on the right of portrait and name. There is even infringement of reputation in it.
There are so many tricks that people don't know how to prevent them.
However, using the edge ball to make the stars speechless has become a common trick of many businesses.
However, after the reporter repeatedly reiterated that "antidiarrheal seal" is an antidiarrheal drug, Nicholas Tse humorously said that everyone will have diarrhea, and if it can be cured, it will be a good thing!
It seems that Nicholas Tse really didn't care, and finally accepted the existence of "diarrhea and closure".
Previously, a drug also set off a hype on the Internet. Just like "purging and stopping sealing", the medicine was named "Wilber Pan" by adopting the homophonic routine.
Why the efficacy of this medicine is self-evident. Compared with "stopping sealing", "looking forward to flaccidity" is more excessive than matching the old photos of Wilber Pan when he was studying as advertising photos.
The composition of "embarrassment" can be imagined. This is an "unspeakable" drug, with the name "Xiefeng" and even old photos of black history.
The scene of social death is appropriate!
In addition, Xiao S has been deeply troubled by false advertisements after giving birth to a child. Although there are countless "endorsements" of diet pills, they have been repeatedly banned.
Deal with false advertisements, warnings, lawyers' letters, etc. once every six months on average. It has become a means for her to defend her rights. I can't help it. I directly appeal to consumers, "I don't rely on any diet pills to lose weight. I can have a good figure if I eat six points full."
It can be seen that unscrupulous businesses have no lower limit, and stars are deeply uneasy. After the stars become their gimmicks to make money, they can't escape the "conscience" of many unscrupulous businesses after all.
Fake and shoddy products abound, and merchants have long forgotten the original intention of producing products under the trend of profiteering.
Does Laodopted Mother have a spokesperson? Does Maotai have a spokesperson? Does Hermes have a spokesperson?
As long as the product quality is there, the spokesperson is just icing on the cake. Of course, the star effect can attract more consumer groups. However, if you lack confidence in the product, how can you develop in the long run?
Naturally, brands that make false endorsements and can't afford celebrity endorsements can't be said.
Merchants should rely on conscience, not "black heart".
What do you think of this? Do you know any other counterfeit products? Can you effectively identify fakes?
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