What is iu? What are my legs? What am I? This is a fashion brand controlled by Edison Chen. The most impressive thing about this brand is the love element, and the overall design style is full of love. What brand is ieiu? Emotionally unavailable (hereinafter referred to as EU) and Edison Chen ·EDC need not be introduced. The brands of fire can't be counted with both hands. ieiu is the latest project of Edison Chen and KBlee (G-Dragon stylist).