China Jordan brand has nothing to do with Nike, while American brand Jordan is a brand independently developed by Nike and managed by Jordan. It belongs to Nike, and only players selected by Jordan have the opportunity to join Jordan's team and put on Jordan's signature shoes.
In other words, the Jordan we are talking about is the domestic China Jordan brand, but the China brand has nothing to do with Nike; China Jordan and Brand Jordan fought many times for naming rights, and of course China Jordan won.
The Relationship between China Jordan and American Jordan
China Jordan has nothing to do with Michael Jordan. The only thing that can be said is the trademark dispute between the two parties. 20 12 On February 23rd, Michael Jordan appeared in the video and said that he had filed a lawsuit in a court in China, accusing Jordan Sports Co., Ltd. (Jordan Sports) of infringing his name right.
Curiously, Michael Jordan and China Jordan never won the court battle. The Beijing No.1 Intermediate People's Court finally ruled that "Jordan" is only a common American surname, and the registration and use of "Jordan" series trademarks by Jordan Sports Company does not infringe Michael Jordan's right to name or portrait.