1. Positioning of short videos

The positioning of short videos is very important, because it determines fan positioning, product positioning, content positioning, marketing positioning, etc. later.

First of all, companies need to make it clear that the main purpose of short video operations is to show some valuable, positive videos and professional platforms through videos to attract users' attention and spread products and services. . The overall style must be determined. The overall effect of the preaching video and the overall effect of Douyin and Kuaishou are to allow the video to enter a review pool.

2. Personalization of short videos

Personality is an indispensable personality position for the overall operation of short videos. Personalization allows the video team to produce videos more accurately and more accurately. A good positioning video can make the person of the character in the video most suitable. At the same time, it is necessary to clarify what the persona of the video brings to people? This short video platform is for preaching, education, popularization, fun, food, etc. It is also necessary to clarify the persona and the positioning of the video. What kind of platform do you want to build it into? What kind of value can it bring to users.

3. Decoration and operation of short video accounts

The decoration of short video accounts is the layout of short videos and is also the first impression when users enter the homepage. For ideas, you can refer to the overall decoration ideas of your personal WeChat account, or you can refer to the decoration ideas of QQ space. Avatar, nickname, homepage cover image, personal signature/introduction, etc. In terms of content production, each joke can be updated. Then operate according to the characteristics of the account and make reasonable adjustments.

4. Short video publishing platform

Different short video platforms have different focus areas for producing short videos, but we have diversified platforms for publishing, and we are more popular now. The short video platforms include: Douyin, Kuaishou, Weishi, Xiaohongshu, Meipai, Xigua Video, Pipixia and other platforms. We can try to post them, analyze the daily effect, and then choose the most suitable one based on the effect. platform.