Applying for Tmall Mall requires a general taxpayer qualification. Self-recommended brands need to provide trademark registration certificate (that is, R mark); Franchisees need to provide complete authorization within the second level based on trademark rights; The goods or services operated by the store must meet the quality requirements such as laws, regulations and national standards, as well as the requirements such as platform commodity quality standards, Tmall rules and commodity release specifications. See relevant platform quality standards, Tmall sampling code of conduct, Tmall industry standards and Tmall rules for details. All submitted materials need to be stamped with the official seal (fresh seal) of the store opening company.
The qualification materials required for entering Tmall Mall are as follows:
1. The scanned copy of the business license of the enterprise shall ensure that it is not in the list of abnormal business operations of the enterprise, and the goods sold are within the business scope of the business license; A scanned copy of the bank account opening permit; A scanned copy of the front and back of the ID card of the legal representative; A scanned copy of the front and back of the contact person's ID card; Power of attorney issued by the merchant to Alipay; General taxpayer qualification requires general taxpayer qualification;
2. If the scanned copy of the Trademark Registration Certificate or the Notice of Acceptance of Trademark Registration Application issued by the State Trademark Office is changed, transferred or renewed, please provide the Certificate of Change, Transfer and Renewal or the Notice of Acceptance issued by the State Trademark Office;
3. Exclusive power of attorney: if the right holder authorizes the opening of a flagship store, an exclusive power of attorney shall be provided (if the trademark owner is a natural person, a copy of his autographed ID card shall be provided at the same time); If the trademark owner is a domestic enterprise or individual, please download the exclusive license in Chinese. If the trademark owner is an overseas enterprise or individual, you can choose to download the exclusive license of Chinese version or English version. (If the trademark owner is a domestic natural person, a copy of his autographed ID card shall also be provided. If the trademark owner is an overseas natural person, he shall also provide a copy of his autographed passport).
4. Inspection report: at least one inspection report issued by a third-party authority shall be provided for the goods (each brand) operated in the store. For the goods and inspection items that need to provide inspection reports for various purposes, please refer to Tmall sampling rules; Product list.
What needs attention here is the trademark. In the process of preparing qualification materials, we must recognize the importance of trademarks. It is absolutely impossible for some merchants to settle in Tmall without trademarks. Any problem with the trademark will directly lead to the inability of Tmall to settle in. Therefore, we should also pay attention to trademark registration and not make mistakes.
Generally, everyone will be confused when they first come into contact with these things, and there will be problems with the preparation materials. It would be much easier to find a formal agency, such as this professional platform. If you have any questions, please feel free to consult!