The pattern of Jordan's LOGO originated from jump-man's most classic free-throw line jump in the dunk contest, and the silhouette of the moment flying in the air was taken as the trademark of AIR JORDAN.

then his Air jordan brand was introduced to the 3th generation of sneakers. Air Jordan is a series named after Michael Jordan, the most famous NBA star in history.

in p>1985, Michael Jordan was signed by Nike, a sporting goods manufacturer that was still a small manufacturer at that time, with a high salary contract, and Nike immediately launched Jordan's first sneaker named after Jordan, that is, the first model of Air Jordan series.

Although this sneaker had peculiar color matching and novel technology at that time, no one expected that it would be the beginning of a myth. "Air Jordan" is probably the most representative nickname, and now it has become a brand "Air Jordan" under a Nike brand, which is very popular among fashionable young people and some basketball fans, which can explain Jordan's influence.

Extended information:

Trademark dispute

Jordan Sports Co., Ltd. is a domestic sporting goods enterprise. Since 2, the company has successively registered several trademarks with the Trademark Review and Adjudication Board, such as Jordan, QIAODAN, Qiaodan, King Jordan and the names of michael jeffrey jordan's two sons, jeffrey jordan and markus jordan.

in p>212, michael jeffrey jordan, an American NBA basketball star, thought that the registration of these trademarks damaged his name right, and applied to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Review and Adjudication Board) to cancel 78 registered trademarks of Jordan Company.

The Trademark Review and Adjudication Board believes that there are some differences between the trademark words "Jordan" and "QIAODAN" and the applicant's name "Michael Jordan" and its Chinese translation. Moreover, "Jordan" is a common surname in Britain and the United States, and it is difficult to determine that there is a natural correspondence between this surname and the applicant's name.

The Trademark Review and Adjudication Board also believes that the registration of the disputed trademark does not constitute misleading the public, disrupting the order of trademark registration and other situations that harm the interests of the public and disrupt public order as referred to in the Trademark Law.

in April, 214, the Trademark Review and Adjudication Board held that michael jeffrey jordan's application for revocation was unfounded and ruled that "the disputed trademark shall be maintained". Michael jeffrey jordan refused to accept this ruling and sued the Trademark Review and Adjudication Board in Beijing No.1 Intermediate People's Court, and listed Jordan Company as the third person.

Beijing No.1 Intermediate People's Court upheld the ruling of the Trademark Review and Adjudication Board after trial. Michael Jordan refused to accept the appeal and appealed to the Beijing High Court. In May 215, the Beijing Higher People's Court upheld the original judgment.

After the above judgment was made, michael jeffrey jordan applied to the Supreme Court for retrial.

In December, 215, the Third Court of Supreme People's Court ruled that michael jeffrey jordan's retrial application was in compliance with the provisions of the Administrative Procedure Law, and 1 cases were brought for trial.

April 26th, 216, World Intellectual Property Day. The Supreme Court retrial held a public hearing to hear this remarkable case of rights protection of sports celebrities. The three parties to the lawsuit are once again in court. Tao Kaiyuan, vice president of the Supreme Court in charge of the trial of intellectual property cases, served as the presiding judge. There are two main disputes between the parties.

The first aspect is what is the object and legal basis of Michael Jordan's name right; In the second aspect, the focus of the dispute is whether the registration of the disputed trademark damages michael jeffrey jordan's name right. The case was not pronounced in court.

in June, 216, the Supreme People's Court made a final ruling on Jordan's series of trademark disputes, rejected michael jeffrey jordan's application for retrial and upheld the original judgment. At this point, Jordan's road to safeguarding rights ended with a score of -4 in the Commercial Appraisal Committee and the third-level courts from the intermediate, advanced to the highest.

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