In order to promote its brand, Li Ning has signed contracts with many NBA stars, from Wade to Russell to Butler and Van fleet, and Li Ning is gradually expanding its influence and market. Jimmy butler is called "Jordan's illegitimate child", Van fleet is called "Van Jordan" and Wade is called "Jordan who is 5cm shorter". Li Ning's pursuit of "Jordan" is so persistent that he can't get rid of the god of basketball, so he can win all "Jordan". What a great job!
Now Li Ning is more and more competitive. The styles they launched at the International Fashion Week are not only exquisite in appearance, but also excellent in shoe structure. Blink, Zhengdai, Quancheng and other footwear series all have their own characteristics and advantages.
Butler will probably put on Wade's shoes before he has his own signature shoes. In fact, Butler's focus is not on what shoes to wear. His mind is on the game. As long as the shoes provided to him can meet his needs, he can achieve better torsion resistance, grip and support.
Li Ning's country is gradually expanding. When he signed with Wade, many people thought there was no future in signing with a retired star. However, with Wade's connections and support, Li Ning has made great contributions to the brand from the quality of shoes to brand awareness. Now Butler can sign a contract with Li Ning at such a huge amount, which is closely related to Wade. Li Ning is a local brand in China, looking forward to the day when it will go global!