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How to draw a qualified poster

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Sky Xiaokong

There are five keys to a qualified and attractive poster - eye-catching title, appropriate content, reasonable layout, consistent illustrations, and comfortable colors. A successful poster will make people pay attention to the title at first glance - they will be very interested, and then they will notice the content of the poster at the second glance - so the font should be appropriate and good-looking. The editor below will introduce a few points in a little detail.

Text part: title and text

1/3 step-by-step reading

Main title: it is the soul and most important point of the entire POP work

So the design must be the most eye-catching and clear, and the decoration must be the most elaborate, but it should not be too complicated. Complex decoration will make it difficult to identify, and it will also be a failed POP work.

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Subtitle: has the finishing touch

It is a text that further supplements the explanation when the main title is incomplete, but if the main title The title is not eye-catching, flat and does not allow consumers to transition from the main title to the subtitle, which is also a failed POP design work.

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Text: It is text that fully explains the content

A font must be readable. Fonts that are too ugly are also failed POP works< /p>

B Don’t have too many words, it’s too cumbersome.

C The most important content is written at the front or the color is changed to strengthen the writing to attract people to read further.

The illustration part

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The principle is that it must be related to the content of the poster and not be too overwhelming. But now many posters just draw a few random patterns just to look good and not be blank. Well, I don’t know what to say.

Typesetting and color matching

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The common typesetting is from top to bottom according to the way people read. If it is a vertical version, it is from the right. to the left. The editor is a lazy person, so I usually use these two reasonable layouts to successfully guide readers to read in the order of main title - subtitle - main text.

View the remaining 2 pictures

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Choose a color combination based on the poster content. The color matching is reflected in the background color of the poster, the color of the font and the main color of the illustration. For serious themes, don't use lively and pretty colors, such as orange and yellow. You can use blue, black, etc. For food, choose colors that make people appetizing, while dark colors are often off-putting. You can extract color from life. Urgently need a handwritten newspaper about New Year's Day ```

The content of the New Year's Day handwritten newspaper:

China's New Year's Day, according to legend, originated from Zhuanxu, one of the Three Sovereigns and Five Emperors, and it has been 3,000 years ago Years of history. The word "New Year's Day" first appeared in the "Book of Jin": "Emperor Zhuan took the first month of Mengxia as the Yuan Dynasty, which actually means the spring of New Year's Day in Zhengshuo". During the Northern and Southern Dynasties, Xiao Ziyun's poem "Jie Ya" in the Southern Dynasty also recorded the saying "New Year's Day for all four seasons, and Spring for Longevity".

China is the first to call the first day of the first lunar month "New Year's Day". Yuan means "beginning" and "beginning", and Dan refers to "days". New Year's Day collectively means "the initial days", that is, The first day of the year. The date on which the first day of the first lunar month was calculated was also very inconsistent before Emperor Wu of the Han Dynasty. Therefore, the month and day of New Year's Day in the past dynasties are not consistent. The Xia Dynasty's lunar calendar used Meng Xi month (Yuan month) as the first month, the Shang dynasty's Yin calendar used the twelfth month (December) as the first month, and the Zhou dynasty's Zhou calendar used the winter month (November) as the first month. After Qin Shihuang unified China, he took Yangchun month (October) as the first month, that is, the first day of October as New Year's Day. Starting from Emperor Wu of the Han Dynasty, Meng Xiyue (January) was designated as the first month, and the first day of Meng Xiyue (the first day of the first lunar month in the lunar calendar) was called New Year's Day, which was still used until the end of the Qing Dynasty. But this is the lunar calendar, that is, the lunar calendar or the lunar calendar, and it is not what we call New Year's Day today.

In 1911 AD, the Revolution of 1911 led by Sun Yat-sen overthrew the rule of the Qing Dynasty and established the Republic of China.

In order to "make Xia Zhengzheng, follow the agricultural time, and follow the Western calendar, so statistics are convenient", it was decided to use the Gregorian calendar in the first year of the Republic of China (actually used in 1912), and stipulated that January 1 of the Gregorian calendar (Gregorian calendar) was the "New Year", but it was not It's called "New Year's Day".

The "New Year's Day" mentioned today was the first plenary meeting of the Chinese People's Political Consultative Conference on September 27, 1949. While deciding to establish the People's Republic of China, it also decided to The world-wide AD calendar was adopted, and January 1st of the Gregorian calendar was officially designated as "New Year's Day", and the first day of the first lunar month was changed to "Spring Festival".

There is no fixed format or layout, and the content is mainly Chinese knowledge. Handwritten newspapers are one of the forms of extracurricular activities for middle school students. Students directly participate in the whole process of editing, writing, production, etc., and it is deeply loved by students. Whenever there is a major festival, we will express it in various forms, either wishing, celebrating or singing songs, such as welcoming New Year's Day, welcoming "May 4th", celebrating "July 1", celebrating National Day, etc. Recently, many students actively participated in the "2003 First National Handwritten Newspaper Competition for Primary and Secondary School Students" co-organized by the Educational Information Research Center of the Central Institute of Educational Science and China Educational Information Research Association and the China Educational Information Research Association.

Here, I will talk to you about how to design and produce handwritten newspapers. Generally speaking, it can be explained from these three aspects:

1. The steps of beautification and design ;

2. The performance of masthead, illustrations and tail flowers;

3. Editing, copying and describing the production process.

1. Beautification and design

The beautification and design of handwritten newspapers mainly include: layout design and masthead, inscriptions, illustrations, tail flowers and lace design, etc.

1. Layout design

Layout design is an important part of producing a good handwritten newspaper.

To design a good layout, you must pay attention to the following points:

(1) Make it clear what the main content of this issue of the handwritten newspaper is, and choose a meaningful masthead (i.e. registration) . Generally, the masthead should be designed in the most eye-catching position;

(2) Read through the article you are editing or writing and count the word count, and edit (i.e. typesetting) according to the content and length of the article. Generally, important articles are placed in a prominent position (i.e., the front page);

(3) Pay attention to the combination of long and short articles and horizontal and vertical arrangement to make the layout neat and lively;

(4) Typesetting must also pay attention to: the arrangement of characters should be mainly horizontal and supplemented by vertical, the line spacing should be greater than the character spacing, there should be gaps between articles, and there should be gaps between articles and edges, and there should be gaps with the surrounding paper There should be about 3CM of free margin. In addition, the registration surface must be kept clean and tidy at all times.

2. Masthead

The masthead plays the role of getting straight to the point. It must closely match the subject content and vividly reflect the main ideas of the handwritten newspaper. Sign up to get a name that is positive, healthy, and meaningful.

The masthead is generally determined by theme graphics, masthead text and geometric shapes, color blocks or lace, and can be serious or lively, square or round, elegant or colorful.

Attention should be paid to the design of the masthead:

(1) The composition should be stable and the picture structure should be compact. The masthead should strive to be concise in design and expression techniques, and should reflect the theme of the handwritten newspaper. It has the effect of being "clear at a glance";

(2) The characters should be large, the font may be row or regular script, or color or black and white;

(3) There are several design options for its position : First, if the layout is designed to be two pages, it should be placed in the upper right part; second, if the layout is designed to be a full page, it can be in the middle, upper left, or upper right. Generally, they are designed at the upper part of the layout and should not be placed at the lower end.

3. Title

The title (i.e. the title flower) is usually at the front of the article or combined with the title picture of the article. When designing the title, pay attention to the title text, which should be slightly larger. Decorative graphics must be determined according to the content of the article and the needs of the layout. The title of the article should be written smaller than the text of the title and larger than the text of the main text. In short, we should pay attention to the clear distinction between priorities.

4. Illustrations and tail flowers

Illustrations are designed according to the needs of content and layout decoration. Good illustrations can both beautify the layout and help readers understand the content of the article. The space occupied by the illustrations and tail flowers should not be too large, as they may appear empty and messy. Tail flowers are mostly designed for the purpose of beautifying the layout, and are mostly based on flowers, grass or geometric patterns. Illustrations and tail flowers are not required for all articles. The more the better, and they deserve the "finishing point" effect.

5. Lace

Lace is indispensable in handwritten newspapers. Some mastheads and headings can be designed with lace; important articles can be framed with lace; articles can also be separated with lace; some entire pages can also be separated with lace on the top, bottom or left and right. Most commonly used in the application of lace are straight lines or wavy lines.

2. The expression techniques of masthead paintings, illustrations and tail flowers

The expression techniques of masthead paintings, illustrations and tail flowers can be roughly divided into two types: line drawing and color block painting.

1. Line drawing method

Requires concise and summarized images, accurate line use, and clear priorities.

When painting, you should pay attention to certain steps:

(1) Generally draw the main line briefly - determine the angle, direction and size;

(2) Then draw the relevant drawings proportion, structure and perspective;

(3) Describe the details, combine the physical structure, composition and tone to draw the rhythm changes of the lines;

(4) Finally organize it to make the picture Complete and unified.

2. Color block painting method

In addition to requiring accurate modeling, you must also be good at handling the matching and changing relationships of color blocks, and the processing of these relationships should be based on the needs of the object. Make the layout colorful. When painting, you can first draw a pencil sketch (strive to have an accurate shape), then apply large color blocks evenly and evenly; then draw details; and finally trim it to make it more uniform and perfect.

Line drawing and color block painting are usually used at the same time, and can be multi-color or single-color. Whether it is line drawing or color block drawing, it is best not to draw only with pencil. Graphics or text on the layout cannot be cut and pasted.

3. Steps in the preparation and production of handwritten newspapers

Editing and production is an important step from conception to concrete completion.

There are two steps: one is the preparation stage, and the other is the preparation stage.

1. Preparation stage.

Mainly the preparation of various materials and tools. The details include: drafting the registration for this issue’s handwritten newspaper; preparing a piece of white paper (the size depends on the need, including half-open, four-open, eight-open, etc. The requirements for the handwritten newspaper competition held by the Political and Education Office are: The size of "Jiangxi Daily" (i.e. half-open); relevant text materials for editing and writing (you should prepare more articles); writing and drawing tools, etc.

2. Preparation stage.

This stage is the main process of handwritten newspaper production. Roughly speaking, they are: layout design, copying process, and beautification process.

(1) Layout design: Type layout according to the length of the article, and draw grids or grid lines (usually lightly traced with a pencil, you can erase it or not after the handwritten newspaper is produced).

(2) Copying process: refers to the writing of articles. The paper used for handwritten newspapers is mostly white, so carbon ink should be used for text writing; running script and regular script should be used for fonts, and cursive script and seal script should be used sparingly; the size of the characters should be moderate (in line with normal reading habits). Don't be afraid if the handwriting is not very beautiful. The key is that the writing must be neat. In addition, there should be no typos in the article or title.

(3) Beautification process: After the article is copied, illustrations, tail flowers, and lace can be drawn (it is not advisable to illustrate first and then copy) to beautify the entire layout. This process is the key to the effectiveness of the handwritten newspaper layout.

The handwritten newspaper can be in black and white or color. It can be comprehensive or thematic. The requirements and steps for the production and design of handwritten newspapers are generally the same as those of blackboard newspapers.

Students, train yourself and compile and draw a handwritten newspaper that belongs to you and everyone else.