On July 23rd, the sales of the national tide brand Hongxing Erke increased by over 52 times compared with the same period of last year.

The reason why Hongxing Erke has such a phenomenon is actually related to its 5 million aid in the disaster relief process in Henan. Hongxing Erke donated 5 million yuan of materials in a low-key manner, but did not make any publicity, which became the distressed target of netizens all over China.

Evaluation

This low-key donation of Hongxing Erke has developed a brand-new marketing method of advertising to some extent. For Hongxing Erke, it can be said that it is impossible to plant flowers intentionally, and the actual effect of this silent donation on the brand is much better than that of spending 5 million yuan on brand marketing. In a sense, it can be said that it has circulated Hongxing Erke's image in the public mind.

The original company, which can only be reduced to third-and fourth-tier cities, or even sink the market to survive, has become a kind of thing in online celebrity in a new era, which has actually brought unprecedented benefits to the development of the whole enterprise.