With the popularity of WeChat marketing, more and more financial planners can change from "inviting customers to buy wealth management" to "teaching customers to buy wealth management" through WeChat. How to "icing on the cake" through WeChat marketing, we have summarized the following four skills for financial planners' reference:

Creative highlights attract users

To attract users, you must first understand your users. When a stranger becomes your WeChat friend, the early information release is particularly important, because it directly determines the customer's first impression of you.

As a new friend of the customer, the customer will pay more attention to the relevant product information you released before. If the early content marketing is eye-catching, customers will be interested in you, and will gradually develop the habit of continuous attention. On the contrary, if the content is not well done, customers will directly define you as a boring person, and over time, they will no longer pay attention to anything you post.

Therefore, it is very important to extract innovative and eye-catching product expressions according to the content, that is, to retain users with the uniqueness of products.

Interesting demonstration * * * interaction

If you want to attract users through published content, first of all, your content should interest users and users can find the same topic. For example, electronic products, without analysis, we also know that male users are most concerned about these products, men are rational, and sports, sports, games and so on are endless topics for boys.

Therefore, when we do WeChat content marketing, in addition to publishing product-related information, we can also appropriately increase sports, sports, games and other related content, so that users can find similarities with us, thus drawing closer the user's goodwill.

Strictly control the output content

Between work, no matter whether it is long text output or chicken soup text, they will not open it as long as it has nothing to do with customers; This requires financial planners to strictly control the content delivered to users: the content delivered must be useful financial information for customers.

Simply put, the content we deliver to users is carefully selected and carefully planned. The content here can not only meet the needs of users, but also really solve the existing problems for users. It is worth noting that the content we put in must be scarce enough. Only when we have it here and it is not easy to get it can we promote user interaction.

It is convenient for users and drives users to feel good.

After a period of operation, all aspects have become more perfect. At this time, we can establish a customer-specific WeChat operation platform, such as WeChat group, to gather users first, and then maintain the activity of this group through later operation and maintenance, so that it can become a platform for long-term interaction with users.

After building a group, you can slowly narrow the distance between the right users and this group chat. By establishing high-quality content recognized by customers as a group topic, users can discuss and stimulate the activity and participation of the group.

Because users come from different industries, financial planners can naturally implant some customers' own product advertisements to meet other needs except between customers and banks and increase users' goodwill under the condition of stable community operation and maintenance.

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