Development Status and New Trends of cross-border electronic commerce in China
General situation of the development of cross-border electronic commerce in China
In recent years, the scale of cross-border electronic commerce transactions in China has continued to expand. According to customs statistics, the import and export volume of cross-border electronic commerce in China increased from 90.24 billion yuan in 20 17 to 2021980 million yuan. According to the latest data, cross-border e-commerce in China will maintain steady and rapid growth in 2022. According to customs statistics, the import and export volume of cross-border e-commerce in China increased by 0.5% in the first quarter of 2022 and by 28.6% in the first half of 2022. At present, China's cross-border e-commerce has transitioned from high-speed growth to mature development stage, with good development resilience.
The regional pattern of cross-border e-commerce is strong in the east and weak in the west First, the eastern coastal areas are in a leading position. In recent years, China's top five provinces and cities in terms of cross-border e-commerce retail import and export volume are mostly in the eastern coastal areas, among which Guangdong Province far exceeds other regions. Second, the growth rate of cross-border e-commerce development in the central and western regions leads the country. As can be seen from Table 2, in recent years, most of the top five provinces and cities in China's cross-border e-commerce retail import and export growth rate belong to the central and western regions.
The ecology of cross-border e-commerce industry continues to be optimized. First, the basic services of cross-border e-commerce logistics have been continuously improved. According to the statistics of the Ministry of Commerce, the number of overseas warehouses in China has grown from 65,438+0,000 in 2065,438+09 to more than 2,000 in 2026,5438+0, with a total area of over 65,438+06,000 square meters, and its business scope is all over the world, of which 90% are distributed in North America, Europe and Asia. Some leading enterprises have built advanced information management systems, which can connect customers, goods, warehousing and distribution information in real time, and also innovatively carry out high-quality value-added services such as after-sales, supply chain finance, compliance consultation and marketing promotion. Second, cross-border e-commerce financial services have changed from foreign exchange settlement to the whole chain. By cooperating with cross-border e-commerce platforms, Chinese banks provide domestic cross-border e-commerce operators with one-stop full-cycle financial solutions such as identity authentication, shop authorization, overseas collection, regulatory declaration, registration, domestic settlement of foreign exchange and domestic fund transfer. China's third-party cross-border collection service extends to tax refund management, claims service, cross-border collection, value-added tax payment, cross-border logistics and other fields. Third, digital RMB began to be applied in the field of cross-border e-commerce. Through the cooperation between banks and cross-border e-commerce importers, in May, 20021,digital RMB was first applied to the cross-border e-commerce import payment scene in Hainan and successfully landed, realizing the closed-loop settlement from consumers to platforms, making the cross-border e-commerce payment process more economical and safe. In addition, there are currently more than 2,000 foreign trade integrated service enterprises, further enriching the cross-border e-commerce industry ecology in China.
Independent cross-border e-commerce stations, live broadcasts and other new modes and formats are booming. 1. Since Amazon's title boom, independent cross-border e-commerce stations in China have developed rapidly. According to Ai Media's calculation, in 20021year, the number of independent stations established overseas by China enterprises has reached 200,000, and the share of independent stations has increased from 9.8% in 20 16 to 20.3% in 2020. Globally, according to McKinsey's forecast, the annual compound growth rate of global retail e-commerce sales will exceed 8. 1% in the next five years, and the market share of independent stations will reach 40%. In the future, independent stations will become an important channel for cross-border e-commerce brands in China to go to sea. Second, under the background of global epidemic, the format of cross-border e-commerce live broadcast in China has developed rapidly. 2022 is called the first year of cross-border live e-commerce in China. According to the calculation of Ai Media, the scale of cross-border live e-commerce in China will reach 36 billion yuan+0.10.6 billion yuan in 2026. At present, cross-border live e-commerce has become an important way for domestic platforms to develop cross-border e-commerce.
The New Development Trend of cross-border electronic commerce in China
The first is the branding of export commodities. On the one hand, cross-border e-commerce in China has officially entered the second half, featuring "new markets, new flows, new research and development, and new channels", and brands with domestic strength as the main force have entered the sea stage in an all-round way. According to the calculation of Billion Power, in 2022, the number of overseas brands in China with cross-border e-commerce retail sales exceeding US$ 65.438+million will exceed 2,277, among which there will be more than 230 head brands exceeding US$ 50 million. At the same time, the current global traffic structure has changed from media form to video, from search-oriented to recommendation-oriented, which also provides a new impetus for China brands to go out to sea. On the other hand, independent cross-border e-commerce stations in China will develop from station group mode to DTC brand mode, and the era of "making quick money" for cross-border e-commerce has ended. In the future, China's cross-border e-commerce exports will accelerate to brand development.
The second is the greening of the whole link. At the policy level, the state encourages cross-border e-commerce enterprises to develop green and contribute to the peak of carbon dioxide emissions and carbon neutrality. The Tenth Five-Year Plan for High-quality Development of Foreign Trade clearly proposes to build a green trade system, explore the establishment of a carbon footprint tracking system for foreign trade products in the whole life cycle, encourage and guide foreign trade enterprises to promote the green transformation of products in the whole life cycle, and promote the green development of the supply chain of foreign trade industry chain. At the enterprise level, under the dual guidance of policies and markets, domestic mainstream e-commerce platforms have realized the optimization of logistics supply chain through digital means and reduced packaging consumables. With the continuous exploration of green development by domestic e-commerce platforms, cross-border e-commerce will also replicate relevant experiences in packaging, logistics supply chain management and other aspects to create green development of the whole chain.
The third is category service. On the one hand, the deepening reform of service trade in China has injected new impetus into the development of cross-border e-commerce service products. According to the statistics of the Ministry of Commerce, the pilot project of comprehensively deepening the innovation and development of service trade was steadily advanced in 20021year. 122 Among the specific measures, 1 10 has been implemented, with the landing rate exceeding 90%, and the international cooperation in service trade has been continuously deepened. On the other hand, the rapid development of digital technology has spawned a large number of digital service demands. Such as audio-visual, medical care, education, sports and other online provision and online consumption have increased substantially. According to the statistics of the Ministry of Commerce, in 20021year, the areas where the export of service trade grew rapidly were personal cultural and entertainment services, intellectual property royalties, telecommunications computers and information services, with year-on-year increases of 35%, 26.9% and 22.3% respectively. In the future, the service products in China's cross-border e-commerce import and export categories will continue to increase.
The fourth is the intelligent facilitation of the whole process. On the one hand, with the deep integration of next-generation information technologies such as big data, cloud computing, blockchain and artificial intelligence with various fields, cross-border e-commerce will become intelligent in product research and development, scientific stocking, warehousing and distribution, marketing promotion, customer service and after-sales. On the other hand, in recent years, China and 23 "Silk Road E-commerce" partner countries have actively promoted the convergence of standards in the fields of customs, taxation, transportation and fund settlement, which will further enhance the facilitation level of cross-border electronic commerce. In addition, with the entry into force of RCEP, the facilitation of e-commerce in the Asia-Pacific region will also be greatly improved in the fields of electronic documents, electronic authentication, electronic signatures, customs, information transmission and origin.
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