Has Zhang Xiaohe become a "popular niche"? Animation lights up the lives of office workers?

The one with a square box-shaped head and two straight strips on his face The young man with eyebrows and nostrils covered by band-aids is the comic character Zhang Xiaohe. ?

The cartoon about Zhang Xiaohe was sought after by nearly one million white-collar workers in just six months, and its popularity soared rapidly. Zhang Xiaohe's comics have allowed many white-collar workers to find their soul's passion. They have established QQ groups and MSN groups to communicate with each other. They affectionately call themselves "boxes". ?

There is no doubt that Zhang Xiaohe has become one of the most popular cartoons for office workers in China. ?

In just half a year, the comic character Zhang Xiaohe has become a "popular niche" sought after by many white-collar workers. This seemingly dull little guy actually exudes amazing charm - his The warmth dispels the boredom of many office workers with the indifference of the city. ?

Zhang Xiaohe easily knocked on the hearts of white-collar workers who had been closed by office partitions for a long time. ?

When Zhang Xiaohe met Lin Xiaoneng?

The one with a square box head, two straight eyebrows on his face, and a band-aid on his nostrils The young man covered up is the comic character Zhang Xiaohe. Together with his female colleague Lily He, his male colleague Huang Agou, and his boss VC Gao, he vividly showed the mediocre life of white-collar workers. The hardships and helplessness of office workers were neutralized by the cold humorous ridicule. ?

The comics about Zhang Xiaohe have been sought after by nearly a million white-collar workers in just six months. The reason why its popularity has soared is inseparable from a key figure behind it - Lin Xiaoneng. ?

Lin Xiaoneng, male, 25 years old, is a white-collar worker in an Internet company. With a background in advertising, he has a unique and keen eye for advertising creativity. Lin Xiaoneng told reporters that in November last year, he saw an article on "Ruolin.com" titled "Portable panels can sell ads, what a great idea!" It mainly introduced the American girl Leah Culver's use of computers. A panel was given to donors for $150 to advertise. ?

Lin Xiaoneng was attracted by this idea. Soon after, he posted a message on "Ruolin.com" saying "Who can support me to buy a laptop for 5,000 yuan? Help him achieve an advertising effect worth more than 30,000 yuan." 21 days later, he found a sponsor - Box Animation Club agreed to give him 4,000 yuan to buy a notebook, and he began to use it on his blog, instant messaging, videos, email signatures, and notebook bags for six consecutive months starting from December 25. And on the computer panel, the animation club’s latest cartoon character “Office Worker Zhang Xiaohe” was added. ?

As a result, Lin Xiaoneng was appointed as Zhang Xiaohe’s image ambassador and media spokesperson. ?

On January 12 this year, searches using the keyword "Zhang Xiaohe" on Baidu and Google yielded 7,830 and 4,970 results respectively, an increase of nearly 10 times from a month ago. On August 24, the numbers for Baidu and Google reached 113,000 and 66,800 respectively. ?

Zhang Xiaohe lights up the life of office workers?

“Every day we simply repeat the life of two points and one line. The life circle of office workers is actually very small.” Works in a company in Beijing Ms. Zhang told reporters. Ms. Zhang currently serves as the group leader of three groups and the administrator of one group. "It was Zhang Xiaohe who made us familiar with each other. In our free time, we all sang and played together, and a lot of pressure was left behind."?

Zhang Xiaohe's cartoons have allowed many white-collar workers to find their spiritual passion. *Ming, they established QQ groups and MSN groups to communicate with each other. They affectionately called themselves "boxes". The reporter learned that there are currently nine "box" QQ groups in Beijing alone, including Shanghai, Suzhou, Guangzhou, Xiamen, Shenyang... "box" groups cover nearly 30 domestic cities. ?

“When everyone is tired from work, we chat in the group. There are many topics that cannot be discussed with colleagues around us, but we can communicate with the ‘boxes’.” Ms. Zhang said.

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Lu Jian works for a shipping company in Shandong. He said that he first learned about Zhang Xiaohe’s comics on Ruolin.com. "When I saw Zhang Xiaohe's comics for the first time, I felt very friendly. Everyone's life is the same." Lu Jian then introduced Zhang Xiaohe's story to his friends around him. Everyone should like it. Zhang Xiaohe is like a toy of mine. Innocent children always like to share their toys with others and then show off."?

Actually, not only. Limited to communication on the Internet, the "boxes" often organize gatherings where everyone can talk about difficulties at work and emotional setbacks. "There are basically all kinds of topics from all over the world," said Ms. Zhang. The atmosphere at the "boxes" gathering is very lively. Everyone is about the same age and has many similar experiences and interests. ?

In addition, the "boxes" will also help each other. One of Lu Jian's "box" friends had a conflict between her parents and didn't know how to resolve it. Lu Jian introduced her to a psychological counselor and spent five minutes figuring out a way to coordinate her parents' relationship. ?

Lin Xiaoneng told reporters that there was a "box" that wanted people to buy projectors from Japan. Immediately, a "box" said that someone he knew in Japan brought the projector within a few days. He has returned to China; there are also "Boxes" who repair computers for "Box Friends" through remote assistance...?

Will Zhang Xiaohe grow up slowly?

"I hope Zhang Xiaohe will Xiaohe can become China’s most popular animation for office workers and a representative of China’s cultural and creative industries.” Lin Xiaoneng told reporters that they are currently preparing to build a new official website about Zhang Xiaohe, and a “Mutual Aid Box” column will be added to the website. , you can publish the problems you encounter in your life online, and I believe you will find more solutions. ?

“The reason why Zhang Xiaohe has such great influence and vitality is actually driven by the ‘boxes’,” Lin Xiaoneng said, “Everyone suggested that A group has been established, so we build a group; everyone calls for an official website, so we build an official website; 'boxes' often help each other in QQ groups or MSN groups, so we will add a mutual aid column to the new website ."?

The fact that Zhang Xiaohe quickly became popular through Lin Xiaoneng has become a successful case of personal media marketing in the eyes of some commentators. "Now the intervention of mass media has made Zhang Xiaohe more famous." Lin Xiaoneng said that many commercial organizations have come to ask for cooperation. At present, they have authorized the "Little Beast" website that operates personalized product customization to use Zhang Xiaohe's comic image; Shanghai's "Kaifenke" takeaway company has also become Zhang Xiaohe's partner, and they have printed Zhang Xiaohe's comic story on The fast food lunch boxes add a unique flavor to the fast food that meets white-collar workers in office buildings every day. ?

Lin Xiaoneng said that their most important job now is to complete the content of Zhang Xiaohe comics. "Only if the content is good, more people will pay attention to Zhang Xiaohe. Zhang Xiaohe is less than one year old, but he will grow up slowly."