1. Only enterprises can apply for the service number. Individual ID cards cannot be applied for, and individual business licenses cannot be applied for. You have to go to the local quality supervision bureau to apply for an organization structure code certificate, and the cost is about 1 yuan. Then you can apply for the service number with this number and the business executive.

2. There is no problem with the name. If your individual or your company is called ABC, it is better for your WeChat official account to be called ABC, which is also convenient for certification in the future. Chinese names can be repeated, and micro-signals are unique.