Functions and characteristics of electronic commerce 1. Advertising e-commerce can broadcast all kinds of commercial information on the Internet with the help of enterprise's Web server and customers' browsing. Customers can quickly find the information they need with the help of online search tools, while businessmen can use online homepages and e-mails to advertise around the world. Compared with all kinds of advertisements in the past, online advertisements have the lowest cost and the richest information for customers. 2. Consulting and negotiating e-commerce can use non-real-time e-mail, newsgroups and real-time discussion groups to understand market and commodity information and negotiate transaction affairs. If there is further demand, you can also use online whiteboard meeting to exchange real-time graphic information. Online consultation and negotiation can go beyond the limitation of people's face-to-face negotiation and provide a variety of convenient forms of conversation in different places. 3. Online ordering E-commerce can be delivered online through e-mail interaction. Online ordering usually provides very friendly ordering tips and interactive format boxes on the product introduction page. When the customer fills in the order, the system usually replies to the confirmation information form to ensure that the order information is received. The ordering information can also be encrypted, so that the business information of customers and businesses will not be leaked. 4. Online payment of e-commerce should be a complete process. Online payment is an important link. Credit card accounts can be used for payment between customers and merchants. Using electronic payment means directly online will save a lot of people's expenses in the transaction. Online payment will need more reliable information transmission security control to prevent cheating, eavesdropping, fraudulent use and other illegal acts. 5. Online payment of electronic accounts must be supported by electronic finance, that is, financial institutions such as banks, credit card companies and insurance companies should provide online operation services for financial services. Electronic account management is its basic component. Credit card number or bank account number is the symbol of electronic account. Its credibility needs necessary technical measures to ensure. Such as digital voucher, digital signature, encryption and other means provide the security of electronic account operation.

Hope to adopt