In the workplace, we will find that many companies will conduct employee training. The purpose of training is to cultivate the professional quality of employees. Let's learn about the three qualities we need in the market.

A marketing department should have three qualities: ideological and moral quality.

Ideology and morality are the basis of one's concept of existence. As an excellent business person, the first thing to do is to pass the ideological and moral barrier. This century is full of temptations. Once the employees with low ideological and moral quality are tempted, it is easy to make behaviors that are sorry for the enterprise and even the country.

For marketers, the most important thing is to keep secrets. Because of the nature of the work, business personnel have the opportunity to know or master the important business secrets of the enterprise, so they must keep them strictly confidential. Leaking secrets is an immoral or even illegal act. Business people should establish the concept that revealing business secrets is taboo, and at any time and under any circumstances, they should strictly keep the internal secrets they know, and they should not disclose them to the outside world at will.

Quality as a marketing department: good working attitude.

I summed it up as "four hearts": concentration: mainly refers to concentration when performing tasks, and can't do two things at the same time. Experience shows that high concentration can not only improve efficiency, but also find more shortcomings. Employees with the best performance are often the most focused members of the team. Careful: It mainly refers to being careful and earnest when performing work, especially in details. Some seemingly insignificant jobs often become the key to success or failure.

Patience: Repeating a job for a long time can make people feel bored. At this time, employees need great patience. Correctly handle the relationship between gain and loss, pain and pleasure, establish a correct work concept and style, and really calm down and do your job well. Responsibility: Work is responsibility, and the tasks specified in each post are responsibilities. When we are full of responsibility for our work, we can learn more knowledge and accumulate more experience from it, and we can find happiness in the process of devoting ourselves wholeheartedly to our work.

As a marketing department, you should have three-dimensional professional knowledge.

Marketing personnel should have a wide range of knowledge and a diversified knowledge structure. Due to the mutual penetration and intersection of all walks of life in market operation, business personnel are required to have all kinds of knowledge literacy. This knowledge structure includes economic knowledge, policy and law knowledge, business marketing knowledge, finance and taxation knowledge, foreign languages, computers, mathematics and practical writing knowledge. Only in this way, business personnel can better serve the enterprise and improve the quality of work.

We should have a solid grasp of work skills and gradually improve them. The market economy is ever-changing, which requires us to constantly update what we have learned to adapt to the market and keep up with the pace of the market.

As a marketing department, you should have good communication skills.

The marketing department is generally the comprehensive management department of an enterprise and needs to contact people inside and outside the enterprise, so it is necessary to learn how to communicate and coordinate with people. Good language expression, logical thinking and warm and thoughtful attitude towards others are also the basic quality requirements of market operators.

In the new historical period, market operation is facing severe challenges. The new situation also puts forward new requirements for market operators. Only by strengthening study, actively practicing and constantly improving their own quality can marketing personnel become compound talents who are proficient in business, basic business theory and international business practice, adapt to the development of the times and play their due role in market activities.

Be the three qualities of a market 2 1 and know how to survive in a lying society.

In today's society, there are all kinds of lies. You don't know if what you are facing is true or not. You need to listen to half and lose half. You can't believe it all or not. Don't be afraid to think that the whole society is not suitable for you because of all kinds of lies. You should learn to blend in with this life.

You must have a resourceful brain.

Because the market that people face is unpredictable, as the saying goes: the plan can't keep up with the changes, no one knows what will happen in the next second, and we can't control the changes in the market, so we need to improvise, and we can't follow the unchangeable pattern and get along with each other in the current market.

3. Have a talking mouth.

We need to face many outsiders, talk about cooperation, do activities, talk about advertising and so on. Many people need us to chat with others. Being able to talk will have different effects on our work. No one likes to chat with people, but they are as cold as robots.

4. Understand the planning and copywriting of activities.

A company's market needs to rely on it to promote its brand, and various activities are inevitable, which requires us to have the ability to plan activities. If the market can't even plan activities, then don't talk about execution.

5. Know how to innovate

The promotion methods in the market were quickly clarified by everyone. It is not easy to produce a huge brand promotion effect in today's era. Innovation is an unavoidable topic and a necessity at every stage. Perhaps our current promotion method was not available in the 1950s, and it was also produced after people of that era pursued innovation.

Do a good job in the three qualities that the market needs to have and become one with users.

It is actually very difficult to do this. Most people are actually avoiding this point intentionally or unintentionally, but for user workers, avoidance is equivalent to escape. If you have worked in a community-based product for several years, users don't even know who you are, it really doesn't make sense.

What is the ability? You have handled 654.38 million users and 1000 users, and the difference is definitely not1000 times. Communicating with users is something that almost every user operator has to do every day. Of course, we don't need to be as standardized and streamlined as customer service. If an operator handles problems in this way, it will be like a robot.

But it is in the process of interacting with users year after year and day after day that we can understand users, understand their typical characteristics and form a reputation among users. Word of mouth is all about individuals.

What is a user? Your platform has 654.38 billion registered users, so what? How many users do you have QQ, WeChat, mobile phone number and address? How many users know you? Users are willing to chat with you and like to chat with you. Users really regard you as their friends and confidants and think you are very reliable. This is not an easy task. We can't avoid reality, but should help users solve problems in a real way. You can't put aside users' complaints and complaints under the guise that users are king and users are supreme.

To some extent, people who can get along with users must be very aware of the needs of users on the platform, because they will hear users' nagging from time to time. I never believe those so-called user surveys, which are for reference only and can't be trusted completely. What needs to be done and what can be let go is sometimes just a conditioned reflex.

User-driven and User Psychological Control

User-driven, as we often say, actually has two meanings. One is in the process of long-term contact and running-in with users, to understand and grasp the needs of users, our product optimization and improvement, operating means and strategies, market behavior, sales planning and so on. And we can't go against the sky. I have seen the design of some products, and some ideas and starting points are completely against the sky. In other words, if you are an ordinary user, it is actually hard for yourself to refuse to use or accept it yourself. Why bother?

Another meaning is that we need to know how to drive users and guide them to develop in a direction that is beneficial to us, such as the operation of activities. The purpose of doing activities is to make users more convenient and concise, and more willing to participate in activities and win prizes. We should have a psychological expectation before doing activities, and strive to ensure that we meet or approach this expectation.

To some extent, we can't let the user's behavior develop freely, nor can we blatantly interfere with and interfere with the user's behavior. Sometimes, based on the consideration of word of mouth and pr, we need to castrate effectively.

Regarding user psychology, in fact, an excellent user worker will have a natural understanding of psychology. Users have intermediate effect, broken window effect, collection addiction, Rosenthal effect and so on.

In fact, when we meet a user, it's like getting a user sample. In the subtle way, you should have a basic judgment and come up with corresponding countermeasures. It is difficult for female users to break through. I remember that when I chat with many female users, they will tell me many private things, based on mutual trust of course.

Every user and operator must take the time to find some psychological books and read them carefully. We talk about user cognition every day, not for nothing.

Self-regulation and psychological repair ability

Operation is a tedious job, and sometimes a lot of work may be boring and unfulfilled, even in departments and companies. A lot of work in operation, when it comes to reporting, may not really find a few bright spots, and the results of reporting are not necessarily objective, not to mention that many people are not good at reporting, and as a result, good things have turned into bad things.

I know this very well. After all, that's how I got here. It is possible that you think you are working hard and will not please the leader in the end. On the contrary, those who are good at reporting or flattering will be more pleasing to the leaders, feel uncomfortable, and leave when it is a big deal.

The number of users, operators and contacts may be the largest in the whole company, and people's heart is the most difficult thing to grasp in this world. Users always have endless things to deal with. You deal with them. It is also possible that you will be betrayed by users without knowing when.

Self-adjustment ability is something that every user worker must learn. Of course, this difficulty is far greater than other jobs. You hit a nail in the user's place, just pay attention next time, don't fall in the same place three times. Learning to repair the mood is more important than anything else. Many things, in fact, there is no need to be too persistent. Sometimes, after the rain, it may be better.

In the final analysis, this is a question of mentality, and cultivating a good mentality is what every user worker must work hard.

Self-judgment, cognition and metacognition

At what stage, we should have a basic judgment on ourselves. Crazy talk, if you don't say it, someone will believe it. Just cheer yourself up. Modesty, low-key and prudence are sometimes better.

I have seen many people who come out to hype and package themselves after two or three years of work. Some things have not yet reached a certain level and realm. Instead of being the first bird, it is better to calm down and consolidate your basic skills. What's wrong with saying "I'm here to study"?

As a user, there are countless things you need to judge every day, and most of them need to be judged in time. The conditioned reflex of operational work we are talking about is actually that when you get a job, a picture and scene will immediately appear in your mind, forming your basic judgment. Simple things are repeated, repeated things are simply done, and it is really difficult for operations to withstand loneliness and difficulty.

Cognitive ability is an individual's ability to acquire and preserve knowledge, such as attention, observation, memory and thinking ability. Obviously, it is one thing to store some knowledge in a person's mind, but it is another to use it when he needs it. Having skills and using skills are two different things; Improving some homework and understanding homework improvement are also two different things. For these differences, psychologists use the term metacognitive ability to explain them.

The so-called metacognitive ability refers to the ability of individuals to evaluate and monitor their own cognitive activities such as memory and understanding. People's metacognitive abilities vary greatly. The obvious difference between experts and novices lies not only in the fact that the former knows more about their own knowledge, but also in being good at applying and organizing what they know, that is, they have obvious differences in metacognitive ability.

Empathy (empathy)

Empathy, also known as empathy, selflessness and empathy, refers to a way of thinking from the other side's standpoint, that is, in the process of interpersonal communication, you can understand other people's emotions and ideas, understand other people's positions and feelings, and think and deal with problems from the other side's perspective. Mainly reflected in emotional self-control, empathy, listening ability and expressing respect and other aspects related to emotional intelligence.

Empathy is an essential ability for users in their work. If you think about it carefully, you will find that we or people around us often rape users. There are many people whose thinking logic, operating philosophy and values are purely subjective. To put it bluntly, they have been thinking about it all day. If you change yourself into a user, why not try to rape yourself? You are cool, and you expect users to be cool?

Empathy is a manifestation of emotional intelligence. People with high emotional intelligence will have great advantages in doing user work.

In fact, to some extent, in other words, respect users. We should trust users and regard them as partners to build this platform with you, not your tools. Respecting users means respecting yourself.

learning ability

It seems to be the same old story, but I still have to say it. Operation is about comprehensive ability, comprehensive ability, and hands-on will be more handy. Operation is by no means a single capability.

Whether it is a big platform or a small platform, each has its own advantages, which can give you a halo, but it does not mean that people in big companies will be strong. I read an article before. Some people in a famous foreign top 500 company have worked there for more than ten years as soon as they graduated. After they came out, their knowledge framework was outdated, they couldn't find jobs and refused to reduce their wages. How embarrassing? To put it bluntly, it is a screw at best, and a nail house at worst. But no matter where you are, you must distinguish between right and wrong and know your own gap.

Learning is a lifelong thing.