Mainly in advertising and running activities, Liu Kong has been ranked in the top three in the advertising brand value list since last year (only a few people such as wanna one and Song Joong Ki can suppress the ghost), and he is sure to realize his personal brand value, as well as overseas activities. Although Ghost Story has been broadcast in Korea for a long time, the overseas copyright is still being finalized. There are no rumors about the new film for the time being, but movie actors should keep a certain sense of mystery. There are not many films made by big brands, and choosing scripts, making a bad film or not matching with yourself will have an impact on their brand value.

The news keeps coming, including photo shoots, various brand activities, endorsement advertisements, magazines, fan autograph sessions and even wedding rumors.