At the beginning, converse mainly developed basketball shoes. In the past, people couldn't imagine that canvas shoes are basketball shoes now, because times have changed.
Now converse is the designated sneaker in NBA, and it has been evolving ever since. With the development of science and technology, basketball shoes are developing to high technology, and canvas shoes created in the past have also become a favorite brand of fashion people.
Converse, founded in 1908, has built a global canvas shoe kingdom, with the sales volume and color ranking first in the world. In the China market, there are three series of ALL STARCHUCK TAYLOR, JACK PURCELL and PRO STAR, with more than 50 colors, which make young people who are unwilling to be bored play with colors in a high-profile way and go out in high spirits.
All-Star Chuck Taylor
19 17 the world's first pair of all-star sports shoes was born in converse, USA. Chuck Taylor, an American professional basketball superstar who was known as the "basketball ambassador" at the beginning of the 20th century, couldn't put it down. He is convinced that all-star shoes can let basketball players gallop freely on the court, so wherever he goes, he always takes a pair of all-star sports shoes, enthusiastically recommends them to friends, basketball players and coaches around him, and personally participates in the improvement design of all-star sports shoes according to the requirements of basketball for sports shoes and personal experience to make them more suitable for basketball. 1923, Converse Company decided to take Chuck Taylor's signature as part of the All-Star trademark in recognition of his contribution to all-star canvas shoes. All-star Chuck Taylor canvas shoes were born. More than half a century has passed, and all-star classic canvas shoes have become synonymous with world-famous canvas shoes. Created a record of 600 million pairs of sales of the only single shoe type in the world. Like McDonald's, Coca-Cola, Ford and Levi's jeans, it has become a symbol of American traditional cultural spirit. ALL STAR's original design is made of canvas, which is not only wear-resistant, but also can be washed by washing machine, which is environmentally friendly and pollution-free. At that time, all the stars had only one color-white. 1966, the all-star launched a color series, which broke the long-standing single color policy. With the continuous progress of science and technology, more and more materials, such as leather and rubber, are gradually used as raw materials for shoemaking. In the 1970s, influenced by the hippie trend, fashion began to move closer to the original feeling of nature. At that time, ALL STAR was particularly retro, easy to wear, free to wear everywhere, and simple in life. 1996, ALL STAR launched ALL STAR 2000, which changed the canvas material of the original upper into leather, completing the remarkable changes in the history of ALL STAR. On the basis of the original all-star, put on the most dazzling appearance for the oldest sneakers.
Jack purcell
As one of converse classic canvas shoes, it is named "smile" because of its special smile curve design. Jack purcell came from the world champion who was active in Canadian badminton in the 20th century. Badminton, tennis, squash and other sports all need durable and suitable sports shoes. JACK PURCELL studied and improved sports shoes himself, and participated in the development and planning. To commemorate his contribution, this kind of sports shoes is named after Jack purcell. Later, Jack purcell provided special sports shoes for the most advanced sports competitions, which won the popularity of professional players in previous DEBIS Cup competitions in the United States.
JACK PURCELL's exquisite craftsmanship and unique modeling are also favored by Hollywood elites. Legendary Hollywood movie stars JAMES DEAN, dustin hoffman (dustin hoffman) and GEORGE HARRISON of the Beatles are all fans of Jack purcell. Dustin hoffman plays Jack purcell in the film The Graduate. As time goes by, Jack purcell's unique charm remains the same. In 2000, Jack purcell landed in Chinese mainland. Black, white, pink, khaki, coffee, sapphire, navy blue, apple green and other colorful colors appeared. Wear-resistant and elastic canvas shoes, unique design, and the tradition of always paying attention to details show the eternal elegance of the classic family.
ProStars
PRO STAR's unique "Star Arrow" logo has been used since converse was founded. The symbol "Star Arrow", accompanied by Dr. J (Julius Erving), "Magic" Johnson (ervin johnson) and "Raj Bird", has created a series of popular basketball myths in NBA. Now, the "Star Arrow" sign is no longer limited to the stadium. PRO STAR's simple and unique logo and quaint color matching evoke fond memories of the innocent era and give a new interpretation to the retro trend. In Japan and Korea, PRO STAR has become the best-selling shoe after JACK PURCELL.
Japanese TV dramas have attracted more and more people's love, and Kimura Takuya, a super pop idol, has become a fashion spokesperson. In Japan, South Korea, Taiwan Province Province and other places, what Kimura wears will be popular. Kimura Takuya's favorite shoe brand is converse, and a star of converse is at the foot of Kimura Takuya in Beautiful Life. Noriko Sakai, the heroine of the Japanese TV series Love in the Sunset, also has a soft spot for converse.
Converse is the first choice for Japanese fashion lovers. In Japan and South Korea, converse is the first brand of sports and leisure shoes. Converse stores are all over the streets of Japan and South Korea, and the goods are dazzling. Artists go to Japan for filming and sightseeing, and they all like to buy converse shoes there. Xu, an actress of mainland youth idol drama, met converse in Ginza, Tokyo, and later became the image spokesperson of converse in Chinese mainland. Jordan chan, Zhang Ziyi, Lin Xiaopei and Alec Su all like converse. Converse has built a global canvas shoe kingdom, with the style and sales volume ranking first in the world.