Because after coming to China to participate in variety shows, you can not only make money, but also promote the brand. As a former superstar in the league, McGrady has great influence, so he can do a lot of things with his influence.
McGrady's primary purpose must be to make money. Although McGrady made a lot of money when he played in the NBA, no one would mind that he had too much money. So it is really good for those NBA superstars to go to activities to make money after retiring, which can not only keep their exposure, but also make money. Like Jeremy Lin, he hasn't retired yet. When he participated in variety shows in China, according to insiders, he could earn 5, yuan an episode, and McGrady is more famous and more popular than Jeremy Lin. Then he can earn up to 8, yuan an episode when he comes to variety shows in China, and this 8, yuan is still limited, otherwise there will be more. Now McGrady is still at leisure, and there are still many people who know him. If the number of people who know him gradually decreases, it will be difficult for him to make money.
the promotion of adidas brand also needs McGrady to bring goods. Adidas used to be a big shot in sports, but then Nike sprang up and shared the world with it. Later, more and more brands began to rise, and Adidas' position has been challenged, so they need spokespersons. In basketball, stars with personal signature shoes such as McGrady are naturally the best choice. Therefore, in every episode of variety shows, it is basically sponsored by Adidas, and many players who participate in it also wear Adidas sneakers, which is equivalent to bringing goods to Adidas. However, the recent development of Adidas in basketball shoes is really not smooth, and there are only a few shoes signed, so players like McGrady can sell sentimental shoes.
McGrady had a very good relationship with Yao Ming during the Rockets period, so he was very popular with us. If you come to China as a current rocket player, you will probably be scolded back.