The meaning is the Olympic concept of all parties participating together, all parties working together, and all parties enjoying together.
The design concept of Xuerongrong is derived from the red lanterns that are used every time during the Spring Festival, which embody the traditional Chinese culture. They represent harvest, celebration, warmth and light, and the "ice and snow" elements are introduced. While embodying the anthropomorphic design and highlighting the cuteness of the mascot, it is also a deep combination of the joyful and festive festive atmosphere and the beautiful meaning of "Auspicious snow heralds a good harvest", expressing the collective participation, collective efforts and collective efforts of all parties. Enjoy the Olympic Games concept.
Specifically speaking of various design elements, the Ruyi shape on the top symbolizes good luck and happiness; the continuous pattern composed of the dove of peace and the Temple of Heaven implies peace and friendship, highlighting the characteristics of the venue; the decorative pattern uses the art of paper-cutting as the carrier, It highlights the roots of Chinese traditional culture; based on the properties of lanterns, the mascot's body emits light, which means lighting up dreams and warming the world. It represents friendship, courage and strength, and embodies the fighting spirit of Winter Paralympic athletes and the inspiration to the world. Winter Paralympics concept.
Usage scenarios
As one of the identification symbols of the Beijing Winter Paralympics, the mascot Xuerongrong appears on promotional posters and competition tickets, and the organizing committee also develops products around its image. Clothing, stationery, toys, bookmarks, pendants and other licensed products. In addition, official partners, official sponsors and some official exclusive sponsors of the event can use Xuerongrong extensively in publicity and marketing activities.