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Happy Planet 2

The plot of Happy Planet 2 introduces the fact that well-known actors have joined to support "Happy Planet Ⅱ" and has many attractions

A large-scale children's science fiction drama created by CCTV and Zhengzhou TV after spending huge sums of money over three years. "Happy Planet I - Computer Adventures" was broadcast on CCTV during the National Day in 2004, and soon set off a long-lasting and strong "happy storm" among small audiences across the country. The ratings started high and went up, starting at 1.9% and ending at 3.2%, setting a record for the highest ratings among CCTV's eight prime time programs at the same time. Thousands of young viewers wrote letters to the film crew, and tens of thousands of young viewers left messages on the "Ten Thousand Signature List" on the "Happy Planet" website, hoping to see the second part of "Happy Planet" aired as soon as possible.

In February 2005, after a long period of preparation, the second part of the "Quick" drama started shooting at the Zhengzhou Film and Television Shooting Base in Henan. After more than eight months of intense shooting, the 50-episode preliminary shoot was shot in Finished at the end of November 2005. Famous actors Wang Zhifei, Zheng Xiaoning, etc., in order to support the filming of the children's drama, played roles in the drama regardless of remuneration. After the second part of the "Quick" drama was reviewed by relevant personnel from CCTV, they believed that it was improved to a certain extent compared to the first part in terms of educational, interesting, science fiction and knowledge. It is expected that the second part will be broadcast The release will arouse greater repercussions among my country's children's audience, and it is decided to be broadcast on the prime time slot of CCTV TV Drama Channel.

The books in the "Happy Planet II" series pay equal attention to readability and fashionable colors

The editor of the Children's Publishing Department of FLTRP introduced: "The books in the "Happy Planet II" series will be available in both text and text versions. The Q comic version is launched in two forms, and the binding design and other aspects are more sophisticated than the first one. The novel version of "Happy Planet II" has 6 volumes. It is well-known in China and has won the "China Book Award" and "National Book Award" many times. Cooperation with "Yang Peng Studio", which has won national awards such as the "Yang Peng Studio", ensures that the content of the novels is more exciting and beautiful. In January 2006, the first four volumes of the novels "Happy Planet: Super Cool Earth Journey", "Happy Planet: The Three Musketeers of Class 4-1" ", "Happy Planet: Space Garbage Station", "Happy Planet: Internet Monster" have been published first, and the next two volumes of novels "Happy Planet: Horrible Angel", "Happy Planet: Forever Friends" and the second Q comic book will be published. It will be launched at the same time in April. The second Q comic book will be printed in full color, continue the low-price strategy, and have strong market competitiveness."

The second part of "Happy Planet" mainly tells the story. Yes - the old naughty grandfather on the Happy Planet deeply felt that the children on the Happy Planet lacked many of the emotional experiences that children of the same age on the earth had when they were growing up, so he decided to let the little Pudding and Xueer (pseudonym Ike and Ai Xue) on the Happy Planet Go to earth to experience the life of a normal child and complete the topic "What is true friendship?" In the book, in addition to the main line of finding friendship, there is also the main line of the struggle between justice and evil between Ike and the spy sent by the dark planet - the intelligent robot Teacher Ji. The two clues intersect and develop, and the plot of the novel is compact, ups and downs, and exciting. The characters are vividly depicted, especially the images of Ike, Fat Brother and Baby, and some attempts at fresh language also add to the readability and fashion of the novel.

"Happy Planet II" has received strong market response and is on the best-seller list in major bookstores across the country

"Happy Planet II" has good text content, including science fiction stories that children like and There is real life that makes them scream strongly. But we all know: the audience for children's books is children, and the right to purchase them lies with parents. Faced with this special situation, the promotion of children's books must be recognized and satisfied by both parents and children. It is really not easy to achieve this.

The four-volume novel version of "Happy Planet II" has been put on bookshelves in various places in time for the Spring Festival. The current market feedback is good. According to the marketing center of FLTRP: "The second volume of the novel "Happy Planet" was only released in January 2006. In the past month, nearly 300,000 copies have been sent to all parts of the country. It has become a hot-selling product of FLTRP. Books are often sold out as soon as they are put into storage, and many dealers must make reservations to get them from bookstores across the country. Judging from the feedback data, "Quick II" is on the list of bookstores and bookstores across the country.

FLTRP has made every effort to create the "Happy Planet" series, which is expected to sell 5 million copies

The "Happy Planet" series of books published in 2005 is known as "a large-scale children's science fiction masterpiece, a large-scale children's literature "Masterpiece" became an eye-catching dark horse in the children's book market in 2005, and was jointly rated as a "Knowledge Project" recommended book by nine ministries including the Central Propaganda Department, the Ministry of Education, and the State Administration of Radio, Film and Television. In 2006, the "East Wind" of CCTV's hit "Happy Planet II" and the theme of "Children's Literature" at this year's BIBF International Conference aroused society's attention to high-quality children's books. In conjunction with the many "Happy Planet II" events that FLTRP will hold across the country, Carnival” ground promotion event, FLTRP plans to continue its best-selling miracle as a domestic children’s literature brand with nearly 30 varieties of “Happy Planet” and expected market sales of 5 million copies.

Looking at the best-selling children's books in 2005, whether it is the foreign "Harry Potter" series or the domestic "Happy Planet" series of books, they are all inseparable from the release of movies or TV broadcasts. relationship.

After many parents watched the "Happy Planet" series with their children, they realized that it was a TV series that had educational significance, paid attention to children's mental health, and was very close to children's real life. They also felt that their children's "Happy Planet" The story of "Happy Planet" is popular and loved, so parents are willing to buy such healthy and interesting extracurricular readings for their children. It is not difficult to imagine that the spread of word-of-mouth among children and parents is invisibly shaping the brand of "Happy Planet". It is precisely because of this brand effect that "Happy Planet II" was able to perform well as soon as it was launched. On the basis of the existing sales, coupled with the prime-time broadcast of CCTV covering the whole country, it will definitely boost the sales of books. Therefore, the broadcast of CCTV's prime time "Quick II" in early April will surely bring about a new round of sales frenzy for this series of books.

In order to prepare for this boom in book sales that is expected to sweep across the country, FLTRP is actively doing a lot of work such as stocking up, posters, and leaflets, and is preparing to provide market support for bookstore sales across the country. The "Happy Carnival" live event in 2005, which was loved by children all over the world, will be fully "upgraded" to "Happiness Unlimited and Happy Planet National Tour", and more children from the TV series "Happy Planet" that are loved by young readers will be invited. The actors came close to them and had fun with them. Professional hosts, brand-new interactive games, and an exclusive collection of posters of the first film starring Li Rui... will inject more highlights into the event.

The event is planned to be held in 18 cities across the country. In order to cooperate with the successive broadcasts of the drama by provincial satellite TV stations during the summer, the Children's Publishing Department of FLTRP welcomes bookstores across the country to host the "Happiness Without Limits" event , bringing happiness to more children across the country and creating a new sales peak in summer.