In this winter Olympic year, let's take stock of Wu Dajing's business map and see why his business value can rank ninth on the list. In March, 20021year, his uncle officially announced that Wu Dajing, the champion of the Winter Olympics, became his brand spokesperson. 202111October, Wu Dajing signed a contract with Yum! China became the brand spokesperson of KFC.

From June 5438 to February 2020, Hongqi signed a contract with Wu Dajing, which is also an important marketing strategy of Hongqi in the process of developing the younger market in recent years. In 20 19, Wu Dajing signed an agreement with Anta and became an important member of Anta Olympic champion spokesperson matrix.

Detailed introduction:

Short track speed skating Wu Dajing, Yili, Anta, Sanshu and other brands signed contracts. Not only that, but also short track speed skater Fan Kexin, freestyle skier Xu, short track speed skater world champion Ren and freestyle skier Jia Zongyang.

Cai, the world champion of snowboarding, Ning Zhongyan, the world champion of speed skating, and Zhu Yi, the figure skater, all got new endorsements, covering a wide range of brands, including the Internet, food and drinks, beauty cosmetics and even luxury goods.