Take spoken video as an example. Now many people are very keen on making videos, mainly to gain the click-through rate. I believe many people have had this idea: my video is obviously good, how can I print this amount? It's no use speaking English. The following is the spoken language of video shooting.

Make a video of oral English 1 0 1, and xxx taught me a lesson.

If you brush Tik Tok more, you may be familiar with the beginning of this video. In Tik Tok, too many videos begin with this sentence. Some people were taught a lesson by [cleaning aunt], some people were taught a lesson by [sanitation workers], some people were taught a lesson by [after 00], and some people were taught a lesson by [good brothers] ... it seems that the whole world is in class!

Because this universal opening is so easy to fire, so many versions have been derived. Although it is a bit vulgar, it can pass the layer-by-layer verification of the market and is definitely worth learning.

The focus of this formula is that people with "low status" talk about "grand philosophy" and form a contrast.

This object can be a canteen aunt, a 3-year-old daughter, a student, a beggar ... The lower the level, the easier it is to form a contrast.

02. What kind of experience is XXX?

This opening can be said to be really omnipotent! You can put it on anything you shoot. For example, what is the experience of having a super-rich girlfriend? What kind of experience is it to meet an ex-boyfriend on the street? What kind of experience is it to make a short video and not get 100 for a month? etc ......

03. How long have you had xxx?

This open application can also be very wide, such as food blogger: How long has it been since you had a good meal? Wear blogger: How long has it been since you dressed up properly? Knowledge blogger: How long has it been since you read a book seriously?

04. Who am I xxx?

Send this one, please allow me to smile. Although the pictures are professionally trained, I still want to laugh! Look at the picture below to know the picture. I said, which one of you has more girlfriends, don't hack them. You can send me some. I have a group of friends in single dog ... (just kidding) which also proves that I really didn't lie to you. It is really "whoever uses fire", so everyone will buy this set. ...

05, if you xxx, you xxx?

This is also super versatile, and everything can be used. For example, if you have 654.38+0 million, what will you do? What will you do if your mother-in-law doesn't like you? What would you do if you found your husband hiding private money? What will you do if the child doesn't listen?

06. What happened to those former xx?

I have a friend. ...

08.do you have xxx?

Here's the thing. ...

10, after sending this video, I may

How does short video oral English attract people?

Type 1: Arouse the audience to think.

If you want the short video to attract the audience's requirements, you can set a question that can arouse the audience's thinking at the beginning, such as "Do you know how many pits there are in the house decoration?" Questions like this can make the audience form doubts in their minds, thus forcing them to continue watching. This kind of short video is more suitable for knowledge sharing.

Type 2: Contrast

The so-called contrast is actually that the audience's inherent impression has a great sense of contrast. For example, "Can you believe that this small shop with less than ten square meters earns two thousand a day?" And so on, this kind of opening is more suitable for short videos of food shops or short videos of sharing good things.

Type 3: Point out the problem

Not much to say, short videos that come straight to the point and point directly to the theme are actually very easy to win the favor of the audience, such as "Three Tips for Teaching You to Do a Good Job in Short Video Operation", which is more suitable for short videos sharing knowledge and skills.

Type 4: Emotional Trigger * * *

To put it simply, this kind of opening is to quickly arouse the audience's * * * voices, such as "1February 12, all the little skirts were overturned" and "What troubles did you encounter when you started school". In fact, it is to start with some common things in life, which will arouse the audience's voice and make them want to see it more.

Type 5: Introduce yourself.

This kind of openness is more suitable for accounts that already have a certain number of fans. At first, you can explain who you are. Needless to say, you must want to see it. Passers-by may want to see what is attractive about this person who introduced himself from the beginning. The beginning of self-introduction will actually be easier for people to remember.

How to choose spoken English for short video design?

First, it is simple, easy to understand, easy to read and easy to remember.

1. Your name is in the opening remarks.

Let users know who you are as soon as they hear (read) the opening remarks.

Give three examples:

(1) Opening remarks of melatonin: "No gifts this year, only melatonin."

(2) The preface of beauty: "Life can be better."

(3) At the beginning of the short video in the screenshot, the chef Hippo recorded the opening remarks of "Hello everyone, I am a son who loves eating and sports" when a real person appeared.

2. Clever use of rhetorical devices

Use metaphor, parallelism, antithesis and other rhetorical devices to make the opening remarks more vivid. Cater to users' curiosity and arouse spiritual buzz.

For example, Lenovo's opening remarks: If human beings lose Lenovo, what will happen to the world!

For example, if you are in the food field, then you can design an opening statement to explain what will happen if you watch your food video and what will happen if you don't.

3, different, unique

Highlight the advantages, easy to remember, and have personality.

For example, Apple's "being different" seems simple, but it hits people's hearts.

Second, it has something to do with your field.

Give three examples:

(1) The preface of the Economic Monthly is: Deep Interpretation of Economic China.

(2) The preface of Internet Weekly is: Internet Age? Information intensive reading publications for managers

(3) Huang Xiaoge, who is a gourmet, begins by saying: Hello everyone, I am today's chef Huang Xiaoge.

From your opening remarks, you can clearly know your field.

If your name indicates that you are in the food field, your prologue is like a game field: Good luck, eat chicken tonight. This is definitely impossible.

Third, users can feel the benefits from your opening remarks.

Just like the opening remarks of the baby's breakfast in the screenshot, "It's actually very easy for the baby not to eat." As soon as I heard this sentence, I knew it was the solution to the baby's feeding problem. For Ma Bao, this is definitely beneficial. Whose children don't eat is a big problem? After listening to this prologue, I definitely want to continue to see how to solve it, which can successfully arouse the curiosity and interest of users.

Fourth, be loyal to your heart.

For an individual, the preface may be something unique to everyone's own personality, principles and beliefs. Just like a label, let others know what kind of person you are, and you can't change/replace it casually.

If your opening remarks today are "Hello, I'm Sister 9"

Tomorrow, your opening remarks will be "Hello everyone, I am the daughter-in-law of Brother 9 in the countryside".

The day after tomorrow has no prologue.

It's always like this, I'm afraid even fans can't remember you!

After watching the video of Joff's Nine Sisters, everyone will find that all her videos will start with "Hello, I'm Nine Sisters" and never change.

Verb (abbreviation of verb) Note:

1, don't imitate or copy the opening remarks of peers;

2, don't be too abstruse, so that users can't understand, and the meaning should be clear;

3. Don't cross the field;

4. Don't change the opening remarks at will.