1985, Michael Jordan was signed a high-paying contract by Nike, a sporting goods manufacturer, and Nike immediately launched the first sneakers named after Jordan, which is the first in the Air Jordan series.
Extended information Air Jordan is a series named after the most famous NBA star Michael Jordan in history. 1985, Michael Jordan was signed by Nike, a sporting goods manufacturer at that time, with a high salary contract, and Nike immediately launched Jordan's first sneaker named after Jordan, which is the first model of Air Jordan series. Although this sneaker had peculiar color matching and novel technology at that time, no one thought it would be the beginning of a myth.
AIR JORDAN sneakers are far ahead of other products in both sales volume and market demand, and set a higher benchmark for design, innovation and function for the whole sneaker industry every year. The core of this series of products lies in the perfect combination of athletes and technology-Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompanied the superstar through a brilliant career, which showed his unremitting pursuit of function, innovation and achievement.
References:
Baidu Encyclopedia-Flying Jordan