As far as I can remember, the product that caught fire because of the spokesperson must be Wang Ba Chinese medicine shampoo endorsed by Jackie Chan. Especially that "Duang~~ is very soft and dark ..." If you are careful enough to search for the keyword "Duang" in Baidu's entry, you will deeply realize the perfect effect, just as we were moved when we saw him advertising on TV. From this, a new word "Jackie Chan Duang~" was derived, which was interpreted as a special voice. Of course, not only that, but even the expression pack has become a hot commodity because of Jackie Chan's homemade special effects sound.

Not to mention Jackie Chan's endorsement of Wang Ba traditional Chinese medicine shampoo, just thanks to Jackie Chan's blessing, the small advertisement that was originally insignificant and unsatisfactory has become a big advertisement that is popular all over the country and even the world. It is simply the advertising effect of "Duang~", and the manufacturer really copied it. It's a pity that there is such a good advertising effect but not such a high product quality, especially the "overlord shampoo incident". During the incident, Next Weekly reported that many products of daily chemical brands contained dioxane, which directly caused the plight of Wang Ba Group. After inspection by Guojia Jewelry and Drug Administration, it is confirmed that dioxane in Wang Ba traditional Chinese medicine shampoo does not exceed the standard, and Wang Ba Group can sue next week. After a lapse of six years, the unjust case of exceeding the standard of Chinese medicine shampoo in Wang Ba was finally solved.

From this point of view, it seems that the storm of Wang Ba Group has finally ended, but the inaccurate reports have indeed caused serious damage to the brand image of Wang Ba Group itself. However, it is gratifying that Wang Ba Group has made unremitting efforts in the past year, and the sales of its products have become more and more stable. More importantly, Jackie Chan, who has been "Duang~" from beginning to end, has not been greatly affected, but has prospered again because of "Duang~". Even today, seven years after that advertisement, even if you simply search for the artificial word "Duang~" on the Internet, you will still find various versions of Yan characters and even complete advertising videos endorsed by successful bosses.

It must be said that a good advertisement should have good communication power, but a good actor's wonderful performance can create far more than long-term advertising benefits, as well as unprecedented classics. In the case of Wang Ba Chinese medicine shampoo, it is Jackie Chan's long-delayed blessing. Of course, as people who don't know the truth, we are also very grateful to Jackie Chan and Shampoo for bringing us so many fun expression packs and joy.