The trademark of "California Beef Noodle King" was confirmed by China and the United States.
People's Daily Market Report: Rice testifies for the trademark of California Beef Noodle King.
65438+February 2006 65438+March 09:34 People's Daily-Market News
Reporter Ma Cen reports that the "California Beef Noodle King", who has worked hard in the China market for many years and is deeply troubled by trademark disputes, has finally invited a "magic mirror" from the west-an official letter signed by US Secretary of State Condoleezza Rice and endorsed by Sun Gang, the third secretary of the Consular Section of the China Embassy in the United States. It is proved that "California Beef Noodle King America Company" owned by Manulife International Company of the United States is the sole holder of the trademark of "California Beef Noodle King America Company" in the United States and China. The news from the other side of the ocean inspired the patentee, but the infringer had nowhere to hide.
China consumer news
2006- 12- 18
While the "California Beef Noodle King" was busy counterfeiting all over the country, news came from the United States on the other side of the ocean that cheered counterfeiters and frightened infringers: an official letter signed by US Secretary of State condoleezza rice and signed by Sun Gang, the third secretary of the Consular Section of the China Embassy in the United States, proved that Manulife International was the only "California Beef Noodle King U" in China and the United States. (Wang Mancang)
I. Overview of Beijing Mr. Li California Beef Noodle King Co., Ltd. Beijing Mr. Li California Beef Noodle King Co., Ltd. was established in Beijing Yizhuang Economic and Technological Development Zone, 1995. The company's headquarters is located at No.0/5, East Industrial Park, Yizhuang Economic and Technological Development Zone, covering an area of 8 mu. At present, the company has opened more than 365,438+00 chain stores in more than 80 cities in three provinces and cities nationwide, with more than 8,000 employees (including those of the head office). The decision-making level of the head office is composed of the board of directors and the board of supervisors, which directly guides the work of the general manager; The general manager directly manages 1 1 functional departments and1three management divisions, and conducts unified, institutionalized and standardized management and guidance on product quality, environmental quality and service quality of chain stores nationwide. 1 1 functional departments are responsible for market development and market order management according to the principle of professional division of labor and cooperation; Daily management of product quality and upgrading of existing products.
Improvement and new product development; Staff training, assessment and daily management; Store design, decoration and maintenance; Image design and standardized management; Financial guidance and supervision; Unified procurement and distribution of articles and appliances, and distribution of core technology products; The upgrading and routine maintenance of equipment make all chain stores maintain a high degree of consistency in store style, product quality standards, environmental standards and service standards. Thirteen management divisions, under the guidance and support of 1 1 functional departments, directly manage all chain stores by region, which is the most important basic management team for us to maintain high-quality operation of chain stores.
Since May 2008, the restaurants operated by Mr. Li have been replaced by Mr. Li.
Beijing Teacher Li California Beef Noodle King Co., Ltd. and American Manulife International Company are two different beef noodle chain companies. The restaurants operated by Beijing Teacher Li California Beef Noodle King Co., Ltd. have been replaced by Teacher Li since May 2008. They are all similar direct stores and do not expand the market by joining.
The restaurant operated by American Li Hong International Company owns the registered trademark of California Beef Noodle King, and expands the market by joining.
history
Wu Jinghong, an overseas Chinese engaged in the catering industry in the United States, 1985 returned to China and founded the first "California Beef Noodle King". 1993 registered its trademark in China. 1996 has registered its trademark in the United States and belongs to Manulife International Company of the United States, which is owned by Wu Jinghong.
Another "Teacher Li California Beef Noodle Restaurant" was founded by Li Beiqi, an overseas Chinese from Chongqing, California. From 1972 to 1974, he took the name of "king of beef noodles" and opened three "king of beef noodles" restaurants in Chinatown, Montreal Park and Hamburg in Los Angeles, and expanded to seven in 1979. Then he opened a franchise store in China under the name of "California Beef Noodle King".
Beef noodles are not common in California. The raw materials of the above two kinds of "California Beef Noodles", including noodles, beef, spices and production technology, all come from China. The name "California" is just a marketing strategy.
lawsuit
There are many "California beef noodles" in China. Manulife International successfully sued Tianjin "Golden Chopsticks California Beef Noodle", and in 2007 began to sue the chain store "Mr. Li California Beef Noodle Restaurant". At the same time, Wu Jinghong's "California Beef Noodle King" was also accused of fraud by lawyers because he was not a Californian.