The first one: structural optimization in the station.

Reasonable site structure:

1. Flat structure: The overall structure of the website is F-shaped, with "-"representing the core words of top-level navigation layout and "|" representing the hot words of sub-navigation layout. The overall layout shows that important things are arranged at the top and left. Do not climb the directory level more than 3 times.

2. Auxiliary navigation and secondary navigation: generally placed on the left side of the home page and list page, used to lay out long-tailed words or popular words.

3. breadcrumb navigation: every page (including search box page) should have "home page >"; XXX & gtXXX "navigation, click" home page "to return to the home page.

4. Content page structure setting: Every content page or article should be surrounded by the latest articles, recommended articles and popular articles. Increased relevance, convenient self-help to grab more content according to links, faster loading speed and simple page structure.

The second one: code optimization

1.？ Robot.txt file optimization: search engines are prohibited from crawling security, dynamic pages, dead chains, etc. Put the URL map at the end to allow crawling, and you can directly copy the following general robots file settings: (Note:/Be sure to leave an empty box in front)

User agent: *

Not allowed: /plus/

Not allowed: /include/

Not allowed: /templates/

Not allowed: /data/

Not allowed: /dede/

Not allowed: /images/

Not allowed:/upload/

Not allowed: /404.html

Not allowed: /tags.php

Not allowed:/*? *

Site map: /sitemap.xml

Expansion: Some pages in the website that have no crawling meaning can also be blocked, such as "About us, contact us, copyright statement" and other pages, leaving more crawling quotas for other meaningful pages, but try not to block the folders where CSS and JS files are located, which may cause spiders to crawl the website smoothly.

After completing the robots file, update the robots file in the background of Baidu webmaster.

2.？ Website map: html map (for Baidu), xml map (for Google), RSS map.

Extension: After making various website maps, the first one should be written into the robots file (the robots file will be updated in the background of Baidu webmaster after submission), and the second one should submit the website address of the website map in the background of Baidu webmaster.

3.？ Image optimization: the attribute conforms to the image content; Try to add keywords; Don't deliberately pile up keywords; Alt attributes of the same page should not be the same; Specify the size of the picture; Compress the picture volume; If it is a template website, try to modify the original image name.

4.？ Meta tags: TDK three tags: title, description and keywords; Set the character encoding of each page.

5.？ H tag optimization: H tag optimization is a very important part of website code. H tags are divided into h 1-h6 tags, and the h 1 tag is the most important and gives the highest weight, because the h 1 tag can only appear once in a page, and it is usually written in the title, because it is the most important on each page. In addition, it must be noted that a page cannot have multiple h 1, and h2-h6 can appear multiple times. But if there is h2-h6, it is necessary to add h 1. If the website doesn't write the H tag, it must be written completely. Without h 1, you don't want h3. If you don't know the code, don't just add H code to the website.

6.？ Emphasis on label optimization: the optimization effect of using strong labels is better than that of B or I.

7.？ Nofollow tag optimization: check whether the other friend link has nofollow, and if so, delete the friend link; For the copyright description in the website, QQ Sina's text sharing website links, filing websites and other topics that have nothing to do with our website, nofollow tags have also been added.

8.？ Optimization of CSS and JS: using tools to compress the volume of CSS and JS files; Except the regular JS, the rest JS can be directly transferred to the bottom of the code; CSS and JS should be placed in independent external files as far as possible, and then called in HTML; CSS and JS files are called with absolute URL/xxx/xxx.js without relative path xxx.com/xxx/xxx.js;. Align the codes to the left and delete the blank lines between codes; Merge CSS and merge JS; Delete style sheets that are not used in CSS.

9.？ Delete junk code: junk code refers to the code that does not affect the normal operation of the website. Delete code space; Delete default attribute codes (such as left alignment and center display). Whether it is set or not, the web page is displayed according to this layout, and there is no need to set properties repeatedly. Delete the comment statement; Delete empty statements (spaces between codes or spaces between two tags, for example

Third: Website map settings: SitemapX software is recommended.

Html website map (1) to build a good navigation structure for search engines; 2. Horizontal and vertical picture: 0 1, horizontal channel, column, topic /02, vertical keyword; 3. Every page has a link to the website map).

Website map (sitemap.xml submitted to Baidu, xml map submitted to google, RSS map)

Note: The site map is placed at the bottom or on the right side of the head.

Fourth: keyword deployment

The step of selecting keywords (

1, determine the target keyword.

2. Extension of target keyword definition

3. Design keywords by simulating users' thinking.

4. Study the keywords of competitors)

Page keyword optimization order (

1, last page >; Topics > columns > channels > home page

2. Last Page: Long Tail Keywords

3. Topic page: A, hot keywords B, making topics for hot keywords C, aggregating keyword-related information D, and introducing links as supplements in the article.

4. Column page: fixed keywords

5. Channel Page: Target Keyword

6. Home page: Make one or two top keywords in the industry, or website name)

Suggestions on keyword deployment (1, don't pile up keywords on page 1, and the number of keywords reasonably carried on each page is 3-5).

Fifth: content optimization

1. Website content source:

Original content or pseudo original content

Editorial writing or UGC

Browse books, newspapers and magazines.

2. Optimization of content details

Title writing: the title should not exceed 28 words; Try to appear keywords; Try to put the keywords on the left.

Keywords: the number of words in the article should be controlled between 300 and 500; Key words are controlled at 3~5; Keywords appear once in the first 200 words, once in the last paragraph, and other keywords are randomly matched; The keywords in the whole article should not be the same, but the pointing links can be the same, so as to ensure the diversity of keywords as much as possible.

Description settings

Abstract: Standardize secondary navigation.

The anchor text is added to the inner page, and the first keyword is displayed in bold.

Long tail keyword record table

Alt and titile tags of the picture: Alt tags are equivalent to descriptions, but simply describe what this picture is, and try to add keywords but don't pile it up; The title of the picture is equivalent to the title of the picture, just specify the name of the picture.

Note: don't repeat the alt tag writing of website pictures, otherwise it will be judged as cheating.

It is best not to follow the outer chain.

Use of Baidu webmaster tools and Google administrator tools

Create a reverse link: finding

3. Keyword deployment

The step of selecting keywords (

1, determine the target keyword.

2. Extension of target keyword definition

3. Design keywords by simulating users' thinking.

4. Study the keywords of competitors)

Page keyword optimization order (

1, last page >; Topics > columns > channels > home page

2. Last Page: Long Tail Keywords

3. Special page:

First, hot keywords

B, making special topics for popular keywords

C. Aggregation of keyword-related information

D, supplemented by the article internal chain introduction link

4. Column page: fixed keywords

5. Channel Page: Target Keyword

6. Home page: Make one or two top keywords in the industry, or website name)

Key words deployment suggestion

1、? Don't pile up keywords on the front page

2、? The number of keywords carried on each page is reasonably 3-5.

4. Internal chain strategy

Control the number of internal links in articles.

Linked objects are more relevant.

Pay more attention to important web pages.

Use absolute path

Where improvement is needed.

5. Preventive measures

Don't collect in large quantities

Rhythm update

When editing and publishing articles, we should do a good job of anchoring the articles.

Sixth: the construction of external chain

1. The basic way of chain construction

Friendship link, soft text, directory submission, independent blog, forum signature, yellow pages website, collection submission, classified information, microblog promotion, sns promotion.

2. Link bait construction idea: hold activities with relevant links to guide netizens to play on a large scale.

Seventh: data analysis

1. data analysis

According to statistics (Baidu statistical tools, CNZZ statistical tools, etc. ), analyze the keywords input by users, simulate users' thinking, and think about long tail keywords.

2. Analysis of competitors

Baidu weight, PR value

snapshot

Antichain

Internal chain

include

Website history

Brand keywords

long tail keyword

Website structure

3. Keyword positioning: target keywords, brand keywords, popular keywords and long tail keywords.

4. Long tail keyword mining-long tail keyword types

Goal-oriented long tail (goal refers to the long tail keywords of the products or services of the website, and the goal-oriented long tail is always the first when optimizing the long tail, because these long tails can really bring us target customers and target numbers)

Marketing long tail (marketing long tail refers to the long tail related to the service of the industry station, which allows us to transform into our target users for the second time)

5. Tools for mining long tail keywords

Baidu indexing tool

Baidu Knows

Baidu and other SE-related searches and drop-down boxes

Baidu webmaster tool, Google keyword analysis tool

At this point, a complete website SEO optimization scheme has been completed.