Question 2: What are the advertisements in the circle of friends? It's Tencent social advertisement.
Question 3: What is the advertisement of WeChat friends circle? The so-called friend circle advertisement is the advertisement that appears in the circle of friends. Specifically, it is the way for enterprises or individuals to promote their products.
I found the picture below, which is like this.
Question 4: What are the advertisements in WeChat circle of friends? It is to promote the company's products, brands or official WeChat accounts in the WeChat circle of friends. . Show the fifth place in the circle of friends.
Question 5: What does the advertiser in the circle of friends mean? As a delivery platform, I will tell you about advertisers, that is, WeChat official account operators who advertise. You can accurately promote your services to WeChat users of different genders, ages and regions through the advertiser function to acquire potential users.
Question 6: What are the advertisements in the WeChat circle of friends? That's Tencent's advertisement in the circle of friends.
Question 7: What is the advertising placement in WeChat circle of friends? Is to add advertisements to the information posted by friends.
Question 8: What did WeChat promote to the circle of friends? To make money, Tencent made a big cake.
According to industry estimates, friends circle advertisements can contribute 5 billion yuan to WeChat in the first year, and may contribute 654.38+0 billion yuan every year in the future. Nowadays, advertisements are everywhere, but this kind of promotion is more acceptable than those with nine squares.
Question 9: How to advertise in WeChat circle of friends? The emergence and rapid development of wechat has made marketing companies, manufacturers, institutions and individuals. All the attention is focused on this cake. Merchants with backward marketing in Weibo don't want to fall down on the new road, but which method is more suitable for them needs constant trial and innovation. At present, there are two different accounts using WeChat marketing, ordinary accounts and public platform accounts, each with its own advantages and keeping pace.
Ordinary account number
Ordinary account is based on personal login of mobile phone. You can circle your fans by adding QQ friends, seeing people nearby, and shaking them. Can take the initiative in marketing and be flexible.
1. Set the signature and search for people nearby &; shake
Wechat personal signature has a limited number of words and can only enter 29 characters. Therefore, you need to briefly explain your business content, make full use of this advertising space, and let other users see your signature by brushing people nearby or shaking them every 15 minutes.
Suitable for: taxis, supermarkets, fast food restaurants, beauty salons, fast-moving consumer goods merchants, etc.
Case: K5 convenience store
K5 convenience store is located near Hainan University. By looking up the functions of people nearby, we can accurately locate the surrounding college students' consumer groups, spread shop addresses and send preferential information to attract customers.
2, drift bottle
The marketing method of drift bottles is not suitable for all businesses. If you don't choose a marketing company to do it, you need to use a lot of employee accounts to operate, and you can send text, voice and so on.
Applicable to: e-commerce, brands and well-known enterprises.
Case: China Merchants Bank "Love Drifting Bottle"
During the event, WeChat users will receive a love drift bottle from China Merchants Bank every ten times. After the reply, China Merchants Bank will help autistic children through the "Little Public Welfare" platform. However, this method can only play a propaganda role among a small number of WeChat users, after all, there are also a few users who pick up drift bottles.
3. Add strangers and advertise.
At first glance, everyone must think that this is rogue advertising behavior, but hooligans need some intelligence to leave no trace. Whether you add a strange friend through a nearby person or shake it, you can set a pit step by step for the other person to jump. For example, after sending an advertising picture, they ask each other, "I'm making a picture, but I don't know if the advertising picture I made can be understood." Can you take a look at it for me? " Everyone is a little picky, and this way of asking questions forces strangers to look at the advertising content carefully and pick questions. In this process, a good promotion effect has been achieved, association can be carried out in this way, and there are many ways to ask questions.
Applicable to: FMCG merchants, e-commerce, brands, self-employed, etc.
Case: Moonlight Box Digital
The sales of Apple products in China have made domestic digital manufacturers miserable, and Moonlight Box Digital is also trying to find new product marketing methods. Every time we design a product advertisement, we initially promote it by adding strangers to WeChat and sending advertisements for comments, which not only successfully sells, but also improves the performance content of the advertisement screen.
4, friends circle sharing
This marketing function needs to be based on a certain number of friends, and it also needs to have constantly updated products or activities in the industry it operates, so that there can be fresh content push, so that friends can continue to pay attention to and interact, and they can choose spontaneous pictures and texts or share the contents of public accounts to spread.
5. Establish a WeChat group
When a certain number of audiences are accumulated through WeChat, these potential consumers can be bound by establishing WeChat groups for unified management, unified communication and unified interaction.
Public account
Since the opening of 12 WeChat public platform in August, major brands have actively registered, but it seems that WeChat is not fully prepared for the marketing of public accounts, and accounts can only passively wait for attention through various ways of promoting QR codes. It is much more difficult for Weibo to increase the number of fans. At present, there are several ways to promote interaction to bind WeChat fans:
1, offline WeChat sign-in is polite
For public accounts, we can't log on to mobile phone WeChat, and we can't enjoy the benefits of finding people and shaking around. We can only make great efforts to promote WeChat QR code to attract fans. We can often see WeChat QR code exposed in outdoor advertisements, elevator advertisements, publicity color pages and Yi Labao, waiting for attention quietly. Although public WeChat can't attract fans by forwarding prizes through Weibo in the early days, it can sign in through offline activities to increase fans.
Suitable for: gathering places of exhibitions, conferences, cinemas and cafes.
Case: @ Venture Cinema-offline activities WeChat sign-in courtesy
Venture Capital Cinema is the most efficient third-party venture capital platform in China and Beijing, and offline activities are held irregularly every week. > & gt
Question 10: The circle of friends doesn't understand why they want to advertise suddenly. What do you mean by advertising? They have been advertising directly, and others are disgusted. In another way, you don't remember.