Network promotion is to publicize and promote goods, services and even people in some way or method, and the media is through the network. The promotion targets can be enterprises, products, governments, individuals and so on. Broadly speaking, an enterprise is participating in network promotion activities from applying for a domain name, renting space, building a website for the record, and establishing a website until the website is officially launched. Usually, what we call network promotion refers to activities such as publicity and promotion through various means of the Internet. To be exact, this is also a part of Internet marketing, that is, promotion through the Internet will eventually increase the conversion rate.

1. Use search engines for promotion.

Search engine is a miracle of the Internet, which makes it easy for visitors to find the information they need on the Internet, and also provides information providers with a wide audience, strong pertinence and high efficiency. More and more enterprises and individuals seek new customers through search engines, and use search engine advertising or search engine optimization (SEO for short) to make their websites rank high in search engines, thus increasing the possibility of customers finding and visiting websites. Search engine advertising needs to pay advertising fees to search engines, generally there are two kinds of fixed payment and bidding ranking. Fixed payment is to pay for fixed advertising space or fixed mobile advertising space on an annual or monthly basis; Bidding ranking is to rank websites according to the bidding level of selected keywords. The higher the bid, the higher the ranking, and the charge per click. In the face of fierce market competition, it is very necessary to conduct SEO on existing websites.

2. Use blogs for promotion

Blog is actually a web log, but blog has already gone beyond the connotation of simple log, and more and more bloggers realize the function of selling products by writing blogs. Bloggers communicate with visitors by posting various forms of blog posts (which can be pure text, video, voice or a combination of the three), and visitors can also express their views with posts, so interaction is the core of blogs, and blogs have a strong sense of identity. Different blogs aim at different target groups, so it is easy to achieve accurate marketing.

3. Use the forum for manual promotion

The popularity of the Internet has promoted the rapid development of the forum. Almost every portal has a forum. The total number of Internet forums in China exceeds 6.5438+0.3 million, ranking first in the world. The forum emphasizes interaction. Netizens with * * * the same hobbies and * * the same needs can communicate on topics of interest in various forums, be frank with each other and exchange needed goods. Compared with commercial media, the forum can be said to be a "pure land" in the hearts of netizens.

When using the forum to promote, we should first choose a suitable, popular and product-themed forum according to the characteristics of the product. Secondly, whether you can successfully convey the information you want to convey depends on the design of the forum posts. You can make appropriate publicity by using avatars, signature files, etc., and you can also reprint the articles in the blog to the forum and insert hyperlinks in your own website. Third, if the post is not tracked and maintained in time, it may sink quickly, especially in popular forums. Therefore, it is necessary to publish the post in time, so that the post has been on the front page of the forum, so that more people can see this information. When maintaining the post, it is best to reply from a negative angle, which can cause controversy, attract more people to join the debate team and help to stir up the post.

4. Use "virus" for automatic promotion.

The "virus" here does not refer to spreading malicious viruses, but refers to publishing useful, novel, interesting and fun information related to products, so that the target customers can actively spread it. With the help of word of mouth, the information spreads like a virus through the interpersonal network, thus achieving the purpose of rapidly spreading product information. First of all, we must create a "virus" that is attractive, easy to spread and can be effectively combined with products; Secondly, it is necessary to find susceptible target groups and efficient media (such as large communities, forums, video websites, etc.). ) spread the virus to more people through them. This promotion method is difficult to implement, but if it succeeds, the effect is absolutely the best.

5. Use online advertising for promotion.

Internet advertising refers to all information published on the Internet for the purpose of advertising, such as image-based online advertising, online alliance advertising, keyword advertising, email advertising and so on. With the rapid development of the Internet, online advertising has become the main form of network promotion. Compared with traditional advertising, online advertising has great advantages such as wide spread, unlimited time and space, strong interactivity, quantifiable effect, effective monitoring, flexible and targeted delivery, multiple carriers such as text, voice and video, and relatively low cost. When choosing online advertising, we should choose the right website, the right advertising space and time according to our own product situation and economic ability.

6. Use network news and network events for promotion.

According to a survey conducted by China Internet Information Center (CNNIC), as of the end of February 2008, 80% of netizens used online news, with a user scale of 234 million. Network news has become an important form for more and more netizens to get news. Internet news is news based on the Internet and using the Internet as the media. If we can make good use of online news, we can not only greatly enhance the reputation of the brand, but also effectively promote market sales.

7. Use software for promotion

Common promotion software includes email group software, QQ group software, forum group software and search engine login software. Through a large number of posts, more visitors can learn about their websites or products, but be careful not to send spam without permission, and be sure to provide useful information to the recipients.

There are many methods of network promotion, and different methods have their own advantages and disadvantages. They often need a variety of methods, not just one method. The network is a virtual world. In the end, which combination of methods is the most suitable and effective for you needs long-term testing. After finding it, increase the investment of this combination and enlarge the effect, so as to achieve twice the result with half the effort.

I hope I can help you and adopt it.