The challenges they face are quietly escalating with time. Keep pace with the times, boldly innovate, transform and upgrade ... When such buzzwords are mentioned, reprinted, pondered and studied more and more, the "attitudes" of these enterprises and their responsible persons will also undergo fundamental changes.
Under the development pattern of brand gathering, where is the way out for the new historical task of seeking change?
"China Eastern Airlines in the North and Tengda in Shengzhou in the South" is a story circulating in China torque wrench industry in recent years. Just behind this much-told story, Tengda in Shengzhou is trying to make a change with a different "attitude". In the development demands of brand promotion and transformation and upgrading, this company is constantly blessed with positive new impetus. Wisdom of "standing"
As one of the leading representatives of domestic turnaround industry, the company has experienced the development of OEM business and self-created brand for about 20 years. After becoming a leading expert in torque tool manufacturing in China, Tengda's goal is to realize the effective transformation from R&D advantage to brand expansion.
Nowadays, commercial competition has evolved into winning by quality. In order to realize the two-way development of enterprises and brands, and at the same time effectively promote the optimization and progress of the whole format, the formulation of standards has become a realistic problem to be solved urgently in the torsion industry.
"The formulation of industry standards is of far-reaching significance. While standardizing the manufacturing and production of the industry, it will further promote exchanges and cooperation in the industry. " Mr. Tengda said frankly, "The whole industry is in urgent need of a new force for change, and Tengda will make a new interpretation of the industry and its future development as a leader."
In Tengda's business philosophy, the "three good strategies" run through-"make good products, choose good addresses and build good brands". Now, this company is playing a brand-new overture for brand expansion.
The boss Chen Jian admits that it is not advisable to insist on traditional price reduction competition. The challenge that Tengda is facing now is how to deepen the R&D and manufacturing advantages while deepening the core competitiveness of the brand. In this evolution process, the strategic shift of brand focus has become the first step for this enterprise to enter brand operation.
This step, "immediate", is also quite wise.
The essence of "change"
As far as Tengda's overall performance in the past quarter is concerned, its achievements are remarkable. Behind it is the company's search for new power to change the relationship between supply and demand.
What is essentially different from the traditional domestic production enterprises is that Tengda is gradually giving up the traditional large-scale and comprehensive market expansion policy and turning its goal to the professional and refined field of building large customers. In short, the company began to control the self-sustaining channels.
20 12 After 8 months of product upgrading, Tengda Torsion Series products have won the recognition of major domestic customers and signed orders from some major customers. The arrival of big orders has also injected new vitality into this enterprise.
Quality is the foundation of enterprise's survival. The key for companies to be among the best in the torsion industry is that they pay attention to quality. Taking product quality inspection as an example, some large companies usually take the following measures: conduct a comprehensive inspection of the products of interested suppliers, which involves complex processes and procedures. In the actual testing process, the specific parameters are checked one by one, and once problems are found, the cooperation with them will be stopped.
In recent years, Tengda has more and more customers, and large orders are constantly coming. To sum up, Tengda's changes have brought great gains.
Now, Tengda Company has introduced a batch of the most advanced testing equipment, established a professional product laboratory, and strictly controlled the quality. Adhering to international standards, Tengda will continue to bless its leading position in the domestic market.