First of all, let's take a look at Anta's leisure shoes, which are different from Li Ning's leisure products. Anta's casual shoes are often criticized by everyone, not good-looking, but practical and cost-effective. Anta has its own advantages, so it is difficult to evaluate who is better. Now the two brands, the dog brother thinks it is "equally divided."
Let's take a look at Anta's first pair of new casual shoes. This is a sample of pure black color matching, which feels a bit like mountain shoes. Fully functional. The vamp design is very solid, using leather, suede and other materials. The texture is great. The Anta logo on the side is integrated into the shoe line, and the overall low-top shape is also very simple.
As for the midsole, it is made of relatively thick material, which is low at the front and high at the back. The outsole is very thick, and there are raised lines, and the words vibarm are also on the heel. This should be a public outsole, and a pair of shoes with eccentric function are designed. I don't know if you like it. The second pair is a version and a sample.
This year, Anta brought back the KG series, but it was presented in a very special way. The newly-returned KG series has become board shoes, and nitrogen technology has been added to the midsole, which keeps the shape and some details of the shoes to the greatest extent. There are two versions, high and low, and there are many special materials and special color matching details, which are very sincere.
Recently, another sample was exposed online, and the demonstration was very interesting. There are two styles in this series, one is high top and the other is low top. The uppers of the two pairs of shoes are made of materials similar to down jackets, which look very fluffy, beige-white, and the details are compacted with thin lines. The midsole is yellow, it feels old and looks handsome. This attempt is very good. I look forward to seeing him in the future.
Brother Dog, the third pair of shoes, which I have introduced to you before, has a distinctive appearance. His name is Broken Cocoon Pro, and he met you recently. A * * * has three colors, the pure black version is very emotional, the silver version is very scientific, and the other is a white midsole green style, which gives people a small and fresh feeling.
The design of cocoon breaking Pro is great. Shoe cloth is covered with all kinds of lines and looks messy. In fact, it is organized. There is a huge tpu on the side with a unique shape. It is integrated with the midsole, and the design of the whole midsole is also very handsome. The outsole design is turned up and has a unique shape.
This pair of shoes is inspired by volcanoes and magma, so many bending elements are added to the design, which tests the designer's skill. It is not easy for a dog to make such a finished product. There are many color schemes before exposure, and different color schemes have different material differences. The presentation effect is completely different, and I am looking forward to their arrival.
Casual shoes stop here. Next, let's take a look at Anta's basketball shoes. Recently, new products have made great progress in color matching and design, which is impressive. At this time, Anta should have released a heavyweight signature shoe, but because Lavin signed a contract with NB, this pair of "signature shoes" aborted, leaving too many regrets.
Everyone has seen the pictures of this pair of shoes. Brother Dog praised his appearance more than once. It is absolutely first-class in China, with very high value and distinctive features. The midsole configuration is also quite high. Originally, Brother Dog thought he was full of nitrogen technology and had no other structure. I didn't expect his midsole to have new technology.
The designer exposed this detail some time ago. There is a "mechanism" in the midsole of sports shoes, which is actually connected with the three-dimensional structure of the heel side. This is a three-dimensional tpu that extends from the middle of the midsole to both sides of the heel. The midfoot has a convex arch and a concave foot, and the heel splits here, and both sides turn up. There are also two hollow structures.
The heels here are like the spray holes of two racing cars, and the structures standing on both sides are like flying wings, which are very complicated. The effect on shoes will not be known until it is listed in the future. This kind of attempt is really meaningful, and Anta's exploration on the original road has also begun, expecting their new breakthrough.
Let's take a look at Anta's second new product. This is a basketball shoe mainly promoted this year. It's a team model, but the configuration is super high. With the addition of nitrogen technology, the performance is super strong and the appearance is very handsome. He is the fourth generation of frivolous. Recently, a new color scheme was exposed, with high value and special significance. It's called May 4th Youth Day color matching.
This pair of shoes is filled with lotus root starch and the upper is decorated with black line, which makes them very overbearing. The Anta logo in the heel position is hand-painted, with dark graffiti and great visual impact. There is also a unique logo on the tongue position, which is very beautiful.
Lotus root powder is also filled in the midsole, and there is a huge tpu in the forefoot, which is displayed in translucent color and has some graffiti details on it, which is very interesting. The outsole is light in color, with black areas in the front and back palms, and black tpu can be seen in the midfoot position, which supports full marks.
This light and thin 4th generation color scheme is very distinctive, showing the flamboyant personality, and the graffiti details are eclectic, which is very suitable for playing and wearing. It's so handsome. Finally, let's take a look at Anta's signature shoes. Warriors entered the playoffs, KT7 generation ushered in a special color scheme for the playoffs, that is G6 color scheme, which existed in previous generations. Clay never let people down in key battles, and neither did Anta's shoes.
Isn't it a bit vulgar to look at KT7 like this? The white upper, the tpu on the side turned into metallic blue, and the details were only dotted with blue dots, which was very common? But when you turn off the wait, all the details come. It turns out that the vamp has been treated by night light, and the words "G6" are all on it. The whole outsole is also luminous, so handsome.
The recent progress of Anta is obvious to all. Product design and technology have been greatly improved, but how do they compare with Li Ning? Li Ning's design is well-deserved first in China. If they stagnate, other brands will have to wait. The problem is that Li Ning is still making progress, and it is too difficult for other brands to surpass it.
In terms of science and technology, in fact, everyone is almost the same now. No matter Li Ning, Anta, Peak, 36 1 degree, Xtep, everyone has a very rich reserve of cushioning technology. Everyone has high-end foaming materials with similar performance. Li ning's Technology may be better, and Anta's nitrogen production technology is more cost-effective.
In terms of technological innovation, when Gou Ge thought it had reached the bottleneck, everyone began to break through again. Both Li Ning and Anta have made structural adjustments and added details of structural cushioning, which is estimated to be the new direction of domestic cushioning in the future.
In terms of design, Anta is catching up with others, and the design of these new products can explain the problem. Anta's products are very special, which is different from Li Ning's exaggeration in China. Anta's design is more easily accepted by ordinary people, so they have a wider consumer group, and Li Ning is a bigger emerging market share.
The strategies of the two brands are still different, but there are many overlaps. In the future, they will have more overlap. Li Ning will make products more cost-effective, and Anta will make products hit the high-end market. While maintaining their advantages, the two brands will also explore the advantages of competitors.
Decentralization of products is easy to say, but once it is not done well, the whole product system will collapse. It is even more difficult for Anta to make high-end products, and designers need to work harder. Nowadays, consumers have keen tastes and can recognize them without exaggeration. Everyone likes excellent design. Li Ning has done many catwalks and changed flowers every time to avoid aesthetic fatigue.
It can be said that it is not easy for domestic brands to develop to today's level. It's time to cherish the present achievements. At the same time, don't give up exploration. Li Ning and Anta are both good. Well, that's all for this article. What do you think of Anta's new products? Which pair of shoes do you like? Which brand do you prefer, Li Ning or Anta? Welcome to leave a message backstage to discuss with Brother Dog.