Graphic design, also known as visual communication design, uses "visual" as a way of communication and expression, creating and combining symbols, pictures and text in a variety of ways to create something to convey. A visual representation of an idea or message. Graphic designers will use professional skills in typography, visual arts, layout, computer software, etc. to achieve the purpose of the creative plan.
Job content of a graphic designer
(1) Participate in the discussion and formulation of the company’s creative strategy and be responsible for the graphic design of the brand.
(2) Responsible for the design, beautification and creative work of the company’s official account and website promotion, and can independently complete various design work.
(3) Can independently complete individual cases based on company planning ideas and marketing concepts, fully understand creative intentions and accurately reflect them in creative designs; be responsible for other related art design work. Responsible for the company's daily publicity, planning, design and production, and company exhibition and conference layout.
(4) Advertising graphic design, production and other graphic and text processing; design, production and innovation of corporate promotional materials.
(5) Assist other department personnel to successfully complete the design and aesthetic work; assist web designers to grasp the company's website style, color matching, layout rationality, picture organization, corporate logo processing, etc. .
(6) Use, modification, digital photography processing of the company’s other PC and MAC design files, and cooperation with the company’s marketing activities and promotional materials.
(7) Responsible for the execution and maintenance of design control, and continuously improve the design level to meet the company's growing requirements. Use your own industry background and knowledge to effectively control costs in design and production. Essential abilities for graphic designers
(1) Have your own style
Style can be regarded as a designer’s signature. If you are designing for a specific audience, then a style that is familiar to that audience will become an important design tool. Every designer should have his or her own style. Because every project you work on is unique, your style will leave a lasting impression on your audience.
(2) Project Management
When managing a project, leadership is one of the key qualities of a designer. Taking on a new project means managing your authority appropriately so that your project can run efficiently and effectively. Before you dive into a new project, make sure you have reasonable authority.
(3) Typesetting
Typesetting requires a sufficient understanding of fonts, appropriate line heights, word spacing, and tracking. The advertising industry was originally designed to convey messages, so clean, readable, and well-designed typography was required.
(4) Creative thinking
For a graphic designer, a very important ability is to transform some incomplete materials into a stunning work. Designers should be able to express clearly in images what others want to express in words. The image may not be clear at first, but this is usually when creativity comes into play.
(5) Network of interpersonal relationships
If you want to succeed, it is very important to obtain the guidance and support of others. This is especially true for designers, who spend most of their time in offices and studios. Building a network of people who are interested in your career will be an effective approach.