Wanda doesn't make cars but sells cars, and has set up six car companies.
Wanda doesn't make cars but sells cars, and has set up six car companies. People in the industry generally believe that Wanda is not interested in making cars, but in participating in car sales. Relying on resources to build car service may be Wanda's next move. Wanda does not build cars but only sells cars, and has set up six car companies. Wanda doesn't build cars, but only sells cars. 1
Wanda has successively set up six auto technology service companies, all of which have a registered capital of 5 million, and their legal representatives are Zeng Maojun. All six new companies are wholly owned by Wanda Auto Technology Service Co., Ltd.
tianyancha App shows that from February 22 to February 25, Shenyang Wanda Automobile Technology Service Co., Ltd., Guiyang Wanda Automobile Technology Service Co., Ltd., Changchun Wanda Automobile Technology Service Co., Ltd., Yinchuan Wanda Automobile Technology Co., Ltd. and Tianjin Wanda Automobile Technology Co., Ltd. were successively established with a registered capital of 5 million, and their legal representatives were all Zeng Maojun. All five new companies were wholly owned by Wanda Automobile Technology Service Co., Ltd.
Wanda Automotive Technology Service Co., Ltd. was established on November 22, 221, with Zeng Maojun as the legal representative and a registered capital of 1 million yuan, and its business scope includes the sales of new cars. Wholesale of auto parts; Motor vehicle charging sales, etc.
Dalian Wanda Group Co., Ltd. holds 65% of the shares, and Taiqing (Beijing) Technology Co., Ltd. holds 35%. The company has 6 foreign investment enterprises, including Beijing Wanda Automotive Technology Service Co., Ltd..
As early as October 11th, 221, Dalian Wanda Group announced that its strategic cooperation with China FAW Group was officially launched. At the same time, Wang Jianlin announced that he would personally take the lead, and all senior executives above Wanda Vice President would transfer to Hongqi Automobile.
Earlier, on August 2th, 221, Wang Jianlin visited China FAW and the two sides signed a strategic cooperation agreement.
On November 19th, at the Guangzhou International Auto Show 221, Zeng Maojun and the general manager of FAW Hongqi Automobile Sales Co., Ltd., * * * announced three new rights and interests of "Red Flag User Experience Ecology":
From the beginning of 222, the owners of the new Red Flag can enjoy many preferential policies such as free movie viewing, free parking, platinum and gold cards of Wanda Hotel's Wanyue Club in various scenes under Wanda Group.
people in the industry generally believe that Wanda is not interested in building cars, but in participating in the sales of cars. Wanda has commercial complexes and cultural tourism projects all over the country. Relying on these resources to build car service may be Wanda's next move.
And from Beijing Wanda Automobile Technology Service Co., Ltd., we can also see some clues.
on January 8th this year, Wang Jianlin took hongqi bus to wanda plaza, Beijing Fengke, as the "platform" for the first Wanda hongqi experience center opened here.
according to media reports, Beijing fengke Wanda hongqi flagship store has a business area of over 1, square meters, which consists of an above-ground exhibition center and an underground service work area. There are not only best-selling models in the exhibition hall, but also new models that have not yet been listed, as well as the future concept car of Hongqi.
in the underground service work area, in addition to meeting the functions of new car delivery, test drive, beauty film, second-hand car consignment and light maintenance, you can also experience many automobile technologies such as automatic parking, automatic car washing and automatic charging.
It's worth mentioning that Wanda Group also joined Yinlong New Energy Co., Ltd. with Dong Mingzhu.
Yinlong New Energy is a high-tech enterprise focusing on the new energy industry. Founded in 29, its business scope includes the production and sales of lithium-ion power batteries and energy storage batteries. Yinlong New Energy was renamed Gree Titanium New Energy Co., Ltd. after being acquired by Gree at a cost of 1.8 billion yuan, and Wanda Group is also among the shareholders.
According to Qixinbao's equity penetration chart, Gree Titanium New Energy Co., Ltd. is mainly held by Zhuhai Yinlong Investment Holding Group Co., Ltd., with Dong Mingzhu holding 17.46%. Dalian Wanda Group Co., Ltd. also appeared in the ranks of shareholders, holding 3.73%.
Some commentators pointed out that selling cars instead of building cars was a lesson for Baoneng and Evergrande, and Wang Jianlin learned to exercise restraint.
another phenomenon is that more and more cars are driving into shopping malls.
The model of building an automobile service circle has been moved to wanda plaza all over the country, and Shenyang, Guiyang, Changchun, Yinchuan and Tianjin have caught up with the first wave this time.
It can be predicted that there will be more and more new energy vehicle exhibition halls in shopping malls and commercial complexes in the future.
After all, shopping malls are popular, which brings consumers closer.
you can watch it from a distance, or you can play with it. Wanda doesn't build cars, but only sells cars. Six auto companies have been established. 2 < P > Since 222, developers trapped by liquidity pressure are still busy saving themselves, while Dalian Wanda Group, which successfully achieved the transformation of "light assets" in its early years, is constantly improving the "selling cars" industrial chain.
according to the enterprise investigation, from February 22nd to 25th, Wanda Auto Technology Service Co., Ltd. (hereinafter referred to as "Wanda Auto") successively invested and established five new companies, all with a registered capital of 5 million yuan. The legal representatives are Zeng Maojun, that is, the current presidents of Wanda Culture Group and Wanda Film and Television Group.
The five newly established companies are Changchun Wanda Automobile Technology Service Co., Ltd., Shenyang Wanda Automobile Technology Service Co., Ltd., Guiyang Wanda Automobile Technology Service Co., Ltd., Yinchuan Wanda Automobile Technology Co., Ltd. and Tianjin Wanda Automobile Technology Co., Ltd..
the business scope covers new car sales, motor vehicle repair and maintenance, car trailer, assistance, obstacle clearing service, car washing service, parking lot service, software development, technical service, technology development, technical consultation, second-hand car distribution, etiquette service, battery sales, charging pile sales, mechanical and electrical equipment sales, etc.
in terms of business scope, the above five new companies are quite similar to Wanda motor, which was just established in November last year. According to the enterprise investigation, Wanda Automobile's business scope also involves new car sales, auto parts wholesale, motor vehicle charging sales, technical services, technology development, household appliances sales, software development, professional cleaning, cleaning and disinfection services. Moreover, Zeng Maojun is the legal representative.
based on the development trend of new energy vehicles, "crossover" is not a strange word for the automobile circle. Earlier, Evergrande, Baoneng, Country Garden, Huaxia Happiness and Wantong all laid out the automobile industry. However, the commentary pointed out that unlike Evergrande and Baoneng, Wanda intends to "sell cars" rather than "build cars", and several newly established companies are also further improving the automobile sales industry chain.
The cause of "selling cars"
The rise of Wanda's intention to "sell cars" is related to its cooperation with FAW Hongqi. In October last year, Wanda and FAW Hongqi officially started strategic cooperation. According to the plan, the former flag will rely on Wanda's commercial plaza and other business sectors to build the Hongqi Shangchao Experience Store. In 222, 6 Wanda Hongqi experience stores will be opened in cities all over the country.
in addition, faw hongqi will take advantage of Wanda's offline property and channel to deploy upstream and downstream services such as charging piles and smart parking systems in more than 7, parking lots and smart parking systems in major cities across the country, with a view to escorting the travel of hongqi owners.
Subsequently, Wanda Automobile was established, and Li Hongpeng, a former vice president of modern automobile business and known as an "old hand" in the field of automobile marketing, was hired to take charge of the diversified operation of the company.
In the ownership structure, we can also see Wanda's intention of "selling cars". Enterprise investigation shows that Wanda Automobile is owned by Dalian Wanda Group and Taiqing (Beijing) Technology Co., Ltd. (referred to as "Taiqing Technology") by 65% and 35% respectively. Among them, the actual controller of Taiqing Technology is Yue Yue 'an, the chairman of Shandong Taiyue Group.
According to the data, Shandong Taiyue Group behind Yue Yue 'an has rich experience in the field of automobile sales and operation. In 24, Taiyue Group established the first 4S store in Dongying, and has developed into an automobile dealer group with more than 3 4S stores, serving Beijing Hyundai and FAW Hongqi.
the industry believes that although Wanda's experience in "selling cars" is not rich, Taiyue Group's advantages in the field of automobile sales and operation can help Wanda Automobile enter the field of automobile sales more quickly and realize cross-border to some extent.
there are indications that Wanda's "car selling business" is in full swing. On January 8th this year, the flagship store of Wanda Hongqi Automobile opened in Fengke wanda plaza, which means that the strategic cooperation between FAW Hongqi and Wanda Group was officially implemented. The addition of five new companies this time has also been interpreted by the outside world as a new progress in previous cooperation.
why don't you sell cars and build them?
since 221, new energy vehicles have developed rapidly, with continuous growth in production and sales, and the growth trend is good. The direct sales model has also been adopted by more and more new energy vehicle enterprises. The offline channels of this model are mainly commercial centers and supermarket storefronts, which is the resource advantage of Wanda Group. In the development of more than 2 years, wanda plaza's rich retail experience is expected to provide a unique channel advantage for Wanda to "sell cars".
According to the data, by the middle of 221, Wanda has successively opened 38 wanda plaza in 24 cities across the country, covering more than 5 billion consumers annually, with a occupancy rate of 97.7%, ranking high, and it is the preferred urban complex in people's daily consumption.
At present, the conversion rate of automobile marketing in Shangchao channel is getting higher and higher. According to its own conditions, Wanda Automobile can adopt self-operation, joint venture, renting space and other ways to expand the mode of Shangchao. No matter how Wanda Automobile manages this channel, it is expected to form its own characteristics in this channel or enrich the operation mode of automobile circulation.
Moreover, from the perspective of light assets, the profit margin of the new energy automobile service track is still acceptable. Relying on the rich resources of commercial complexes and cultural tourism projects, entering the track is expected to enrich Wanda's existing business sectors, according to some analysts.
Wanda also had the experience of "building a car", but it was not successful. Time goes back to 216, when Wang Jianlin joined hands with Dong Mingzhu and Liu Qiangdong to establish Yinlong New Energy Company. However, the company has not created a certain height in the new energy automobile industry, but is on the verge of bankruptcy because of backward technology and many other reasons. Wang Jianlin's investment was also wasted.
learning from the previous lessons, Wanda deliberately chose a more restrained third route when it re-entered the automobile circle, handing over the high-input links such as upstream car building and R&D to FAW Hongqi, while giving full play to its strengths and cutting into the automobile industry from the more "light" business of the sales industry chain.
on the whole, Wanda has been cautious in its layout in the face of the development of new energy vehicles, but it will take time to test whether it can finally "eat meat". Focus finance will also continue to pay attention. Wanda doesn't build cars, but only sells cars. It has set up six car companies. In less than ten days, Wanda has opened the car companies to six cities.
after Changchun, Shenyang, Guiyang, Yinchuan and Tianjin, Taiyuan Wanda Automobile Technology Co., Ltd. is the latest company, and Wanda Automobile Technology Service Co., Ltd. holds 1% of the shares.
since the announcement of cooperation with China faw hongqi in the second half of last year, Wanda's layout in the automotive field has gradually emerged. Wanda automotive technology service co., ltd. was established with hongqi and its partner * * * in November last year.
As early as 216, Wang Jianlin, chairman of Wanda Group, invested 5 million yuan in Zhuhai Yinlong, a company focusing on new energy buses and new energy storage, with a shareholding ratio of 3.73%.
His investment partners are Dong Mingzhu, Chairman of Gree Electric, and Liu Qiangdong, Chairman of the Board of Directors of JD.COM Group. For this investment, Wang Jianlin explained that he "trusted Dong Mingzhu and Gree".
Few people regard that investment as the beginning of Wang Jianlin's "car dream". However, in October 221, when Wang Jianlin, who had kept a low profile for many years, took the key of a red flag car from Xu Liuping, the chairman of FAW Group, at the signing ceremony of strategic cooperation between Wanda Group and China FAW, the outside world was convinced that Wang Jianlin was serious about entering the car this time.
He announced on the spot that "personally take the lead, Wanda's vice president and above executives will all change to Red Flag cars", which quickly became the headline of many media. Some people say that it is worthy of being one of the top IP in the real estate industry.
It is said that in less than a month, employees of Wanda Group ordered 1, vehicles.
At the beginning of 222, the first flagship store of Wanda Hongqi Automobile has been opened in wanda plaza, Fengke, and Li Hongpeng, a well-known automobile manager whose resumes are full of the names of Mercedes-Benz, Ford and Hyundai, also announced to join.
On the road of cars, people can already hear Wanda's motor sound. Unlike all the people who have entered the army of "building cars", Wanda's choice is to "sell cars".
The road is different
"In the future, you can not only go shopping, watch movies and eat in wanda plaza, but also buy a car to drive home." This is the scene about cars described by Wanda officials.
on January 8th, 222, Wanda hongqi automobile flagship store, defined as "the first new energy automobile service ecology", officially opened in Beijing fengke wanda plaza.
67-year-old Wang Jianlin arrived at the scene. When the ribbon-cutting was over, golden flowers were scattered on the scene, and he stood in the middle with a slight smile.
according to Wanda's official report, this store has a business area of over 1, square meters, which consists of an above-ground exhibition center and an underground service work area. "In addition to meeting the functions of new car delivery, test drive, beauty film, used car consignment and light maintenance, you can also fully experience many trendy car technologies such as automatic parking, automatic car washing and automatic charging."
According to Wanda, the cooperation with FAW in new energy vehicles "will be a beneficial attempt to integrate the innovative marketing model of new energy vehicles and bring about a revolution in automobile sales and service."
"This is a further embodiment of Wanda asset-light strategy." Song Hongwei, research director of Tongce Research Institute, told Phoenix WEEKLY Real Estate that, unlike many enterprises' heavy investment in manufacturing, Wanda mainly focuses on terminal display and sales, with the goal of serving automobile manufacturers in asset-light strategy.
"This also enriches the performance of Wanda's commercial format." He said that in the context of the emergence of automobile exhibition halls in many commercial centers, new retail models, especially experiential eco-business models, the changes that operators must make, and the city exhibition halls with separated sales and services in the future, will be different from the dealer model of traditional 4S stores.
Wanda's "first year of automobile"
Wanda's launch in the automobile field began to enter the public eye last year.
In July 221, Wanda Group, FAW Hongqi and Taiyue