The principle of public relations is that social organizations use media and means of communication to form social relations with the public in order to establish a good image among the public. Simply summed up in one sentence is "work hard and let people know." There is a metaphor that can properly explain what public relations is. For example, a young man can pursue his other half in many ways, courtship is one of them, but this is not public relations, but selling himself. If this young man makes a plan after careful research and thinking, works hard, gets praise from others for his achievements, and then passes on his excellent evaluation through others' mouths, this is public-private relations.
Second, the reference of the principle of public relations to the reasons for the successful bid for the Olympic Games.
The people of China support their country to host the Olympic Games. Through a lot of publicity, especially online signature, ten thousand people signed, to convey a message, that is, people are United and Taishan is moved. Every descendant of the dragon is proud of the success of the Olympic bid, and 98% of the respondents believe that the success of the Olympic bid will have a favorable impact on themselves. People have said that they will try their best to add color to the Olympic Games. Among them, actively promoting the Olympic spirit, being a volunteer and studying English seriously are the first choices for respondents to support the Olympic bid. 30% of the respondents are confident to walk into the stadium in person in 2008 and feel the Olympic spirit and the grand occasion of sports competitions.
2. China athletes have a high level of competition and should hold the Olympic Games. Through the publicity of the achievements of previous Olympic Games, let the world know that China is a sports power. China is a big sports country, and its sports undertakings are developing vigorously. Competitive sports has won the fourth place in the total number of gold medals and medals in two consecutive Olympic Games. Up to now, China athletes have won 13 17 world championships, surpassing or breaking the world record 1026 times. China has a solid foundation for mass sports, with more than 300 million people persisting in physical exercise all the year round.
Our economic strength has been recognized by the world. China and Beijing have the economic strength to host the Olympic Games. As a developing country, China's economic development has increased at an annual rate of 10.8% in the past 1 0 years, and its GDP in 199 was close to1trillion dollars. Beijing is a city with great development potential. In the past decade, the economy has been growing at a double-digit rate. From 65438 to 0999, the city's GDP was $24 billion, and the per capita GDP was more than $2,000. It is generally believed that the success of bidding for the Olympic Games is inseparable from the rapid economic development of China, and it is the embodiment of China's strength. 40% of the respondents believe that "China's comprehensive national strength has been recognized internationally", which is the main reason for Beijing's success in winning the right to host the Olympic Games. 30% of the respondents believe that Beijing won because of its "enhanced economic strength", and 13.4% of the respondents believe that Beijing won the right to host the Olympic Games because of its "good bid".
4. China enjoys political stability and social stability. Since the reform and opening up, China has made great achievements that have attracted worldwide attention. The economy has developed rapidly, the people's living standards have improved significantly, the country is rich and the people are safe, and the society is stable and United. Among the major capital cities in the world, Beijing is one of the cities with the lowest crime rate, traffic mortality rate and fire incidence rate, and the urban security system has the ability to hold large-scale sports events.