Unlimited traffic refers to unlimited traffic packages. A telecom analyst of an overseas institution said that unlimited traffic will become the norm. Consumers don't want to wait until they connect to WiFi hotspots to watch the latest videos. They can always use the cellular network.

In fact, in the domestic market, similar package products have also been tested recently. The ice cream package launched by China Unicom on 20 17 is regarded by the industry as the first attempt of "unlimited traffic" in the national 4G package of the three major operators. On April 25th, 20 18, Wen Ku, director of the Information and Communication Development Department of the Ministry of Industry and Information Technology, said that in order to implement the goal of reducing fees by 30% proposed in the government work report, efforts will be intensified to launch unlimited or large-flow tariff schemes.

Yes, all three major domestic operators can sell them.

Extended data background

2065438+In March 2007, Verizon, an American mobile operator, announced the launch of unlimited traffic package, promising that customers can enjoy unlimited traffic, unlimited voice call time and unlimited text messages. So far, the four major telecom operators in the United States have all joined the market competition of "unlimited traffic" products.

Previously, T-Mobile was the first to announce the launch of an unlimited package called T-Mobile One. The company's financial report for the fourth quarter of 20 16 shows that there are 265,438+million net new users and 933,000 post-paid users, both exceeding the other three competitors. According to the news, T-Moblie is planning to expand unlimited traffic to all old packages. At the same time, another operator, Sprint, showed its trump card of "low cost". 2065438+Before the end of March, 2008, the single package is 50 USD/month. At&T, the related "unlimited traffic" package has also come out.

In fact, in the domestic market, similar package products have also been tested recently. The ice cream package recently launched by China Unicom is considered by the industry to be the first attempt of "unlimited traffic" in the national 4G package of the three major operators.

As a package product with traffic as the core, ice cream package has the characteristics of unbound, unbound and easy to understand, which solves the core pain point of domestic users' traffic consumption and is an important innovation and breakthrough for operators' traffic management.

References:

Baidu Encyclopedia "Unlimited Traffic"