The main reason is that the new LOGO has not changed much compared with the old LOGO. If you don't look carefully, the biggest change should be that the orange part outside has changed from a square to an oval outline with greater curvature. But if you look closely, the radian in the upper right corner of the white letter "M" inside has also become larger and smoother.
The netizen said that the main reason why "Mr. Lei was cheated" is that this change is not too big. The new LOGO cost Xiaomi 2 million. Kenya Hara, a famous Japanese designer, personally designed the LOGO, adding the thinking content of oriental philosophy to the original brand logo. However, for the ridicule of netizens, Lei Jun said that he did not see why the brand-new LOGO was worth 2 million at first, but after listening to the designer's explanation, Lei Jun responded that "the mature brand LOGO can only be implicit."
After nearly a year, Xiaomi's brand-new LOGO icon finally completed the official registration of trademark application. However, netizens found through some trademark information websites that the new LOGO icons applied by Xiaomi are all black and white. Many netizens don't understand this. They think the orange color scheme of Xiaomi's LOGO is very nice. Why not use the orange scheme to apply for a trademark, but a black and white icon?
In fact, in the trademark registration of icons, it is indeed possible to register icon trademarks in color. However, if the application for trademark registration is made directly with color icons, then when the trademark registration is successful, the trademark owner must also use the original registered color trademark when using the trademark. In other words, if Xiaomi applies for a new orange LOGO icon as a trademark, then Xiaomi must use the orange icon as a trademark when using the new LOGO in the future.
Now the registered trademark of Xiaomi's new LOGO uses black and white color matching, which can be understood as the trademark icon does not attach any color. In the process of future use, Xiaomi can fill the new LOGO with any color for commercial use, which is why the new LOGO applied by Xiaomi uses black and white color matching.