It is certain to cancel the bid, because you are not the winning bidder in the legal sense, because your identity documents can't prove that you are "Zhang Hong". Pen names can be used informally (without legal effect). You can call it that at ordinary times, and you can print it on your business card. However, in the case of legal effect (signing a contract, etc.). ), you must use the name and number of the identification document.

Subjectively, you have no malice, but you have misunderstandings. This is not fraud, at least it is not a crime.