Establish a brand. Details are as follows: 1. Provide brand name and search. 2。 A copy of the application for trademark registration, filling in the category and goods/services to be applied for; 3。 A trademark power of attorney signed/sealed by the applicant; 4。 The applicant shall submit a clear copy of the business license (blank with white seal), and the individual shall submit a clear copy of the ID card and the business license of individual industrial and commercial households (blank with white seal). 5。 "Brand" is intangible assets; "Brand" means popularity. With popularity, there will be cohesion and diffusion, and it will become the driving force for development. Corporate brand is the cell and driving force of urban economy. Enterprise brand building should first be based on integrity. Without integrity, "brand" is out of the question. Secondly, the construction of enterprise brand should be based on honesty, with product quality and product characteristics as the core, and cultivate consumers' reputation consciousness, so that the products of enterprises can have market share and economic benefits. Brand building includes brand positioning, brand planning, brand image, brand proposition and brand values. 6。 Defining the strategic objectives, responsibilities and brand building of brand associations mainly includes: formulating a brand identification system with brand core values as the core, and then using the brand identification system to command and integrate all value activities of enterprises (marketing communication activities are displayed to consumers), while optimizing efficient brand strategy and brand structure, constantly promoting the appreciation of brand assets and making the best use of brand assets. 【 Legal Basis 】 Trademark Law of People's Republic of China (PRC) Article 4 Where a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services in production and business activities, it shall apply to the Trademark Office for trademark registration. The provisions of this Law on commodity trademarks shall apply to service trademarks. Article 10 The following signs shall not be used as trademarks: (1) identical with or similar to the national name, national flag, national emblem, national anthem, military flag, military emblem, military song, medal, etc. The name and logo of the central state organ are the same as the specific location or the name and graphics of the landmark building; (2) identical with or similar to the name, national flag, national emblem or military flag of a foreign country, except with the consent of the government of that country; (3) identical with or similar to the name, flag, emblem, etc. International intergovernmental organizations, except those approved by the organization or not easily misleading the public; (4) identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, except those authorized; (5) identical with or similar to the names and symbols of the Red Cross and Red Crescent; (6) ethnic discrimination; (7) deceptive, easy to make the public misunderstand the quality of goods and other characteristics or origin; (eight) harmful to socialist morality or other adverse effects. The names of administrative divisions at or above the county level or foreign names known to the public shall not be used as trademarks. However, unless the place name has other meaning or is part of a collective trademark or certification trademark; Registered trademarks using geographical names shall remain valid. How to build a cosmetic brand?

The first step is to give the product a name that conforms to the cosmetic temperament, which can refer to the existing names on the market. Then use this name to register a trademark. If it passes, it can be used.

The second step is to choose factories and products. I'm talking about companies that don't have their own R&D teams. There are many OEM companies in the market now, and their products are ready-made. As long as they agree to cooperate, they can produce on a OEM basis. The company only needs to be responsible for brand building. A better way.

The third step is to do packaging design. Since we want to create a brand, we should pay attention to the packaging design of products. A good packaging design can make products stand out among many commodities and attract consumers' attention. Thereby promoting the sales of products.

The fourth step is brand promotion. In this era, the fragrance of wine is not afraid of the depth of the alley, and all products are trying to promote the brand. There are many channels for brand promotion. Start-ups must choose the right publicity channels. The cost is too high to bear, the channel is not good, and it wastes money and time.

The fifth step is to establish marketing channels, which are various now. As far as I know, there are traditional supermarket channels, brand store channels, e-commerce channels and WeChat merchant channels. According to the brand positioning, you can choose the best sales channel.

How to build your own wine brand?

According to the Detailed Rules for the Implementation of the Trademark Law, to submit an application for trademark registration to the Trademark Office, one application for trademark registration, ten copies of trademark patterns (for color trademarks with specified colors, ten copies of color patterns shall be submitted) and one copy of black and white ink draft shall be submitted.

(1) The name and seal of the applicant for trademark registration shall be consistent with the approved or registered name.

(2) The declared commodities shall not exceed the approved or registered business scope, and the commodity names shall be filled in according to the commodity classification table; If the commodity name is not included in the commodity classification table, a description of the commodity shall be attached.

Note: If an application for trademark registration is represented by a trademark agency, a power of attorney for trademark agency shall be attached, which shall be handled by the trademark agency and submitted to the Trademark Office.

(3) Quantity and specification requirements for submitting trademark patterns: each trademark registration application shall submit ten trademark patterns and one black-and-white ink draft to the Trademark Office; If it is a color trademark with specified color, it shall submit ten copies of color pattern and one copy of black and white ink draft to the Trademark Office. The trademark pattern must be clear and easy to stick, printed on bright and durable paper or replaced by photos, and its length and width should not exceed10cm and not less than 5cm.

(4) Relevant supporting documents should be prepared at one time. A copy of the business license shall be attached to the general application for trademark registration; The trademark registration of drugs and tobacco products used by the applicant shall also be accompanied by the relevant approval documents of the national health department and the tobacco products department.

(5) To apply for the registration of a collective trademark or certification trademark, relevant documents shall be attached in accordance with the Measures for the Administration of the Registration of Collective Trademarks and Certification Trademarks issued by the State Administration for Industry and Commerce.

How to build your own brand?

First of all, you should understand that the external form of brand and trademark is the same, but the connotation is different. Brand is a marketing vocabulary, while trademark is a legal vocabulary.

Brand number and brand influence are important signs of a country's comprehensive national strength. No independent brand can only be a world processing factory, so creating a brand is the way to strengthen the country and enrich the people.

The brand should be established.

First, there must be products.

Second, we must have market share.

Third, we must be well-known.

Fourth, after-sales should be better.

The trademark application process takes two to three years, the registration service period is ten years, and no other fees need to be paid during the ten years.

Trademark registration conditions:

(a) to apply in the name of an individual, it is necessary to provide a copy of my identity certificate and a business license for self-employed households.

(2) If applying in the name of the company, a copy of the business license signed by the issuing authority shall be provided. A complete application for trademark registration, stamped with the official seal of the unit.

There are two ways to apply for a registered trademark:

(1) Find a trademark agency recognized by the host country.

(2) Go directly to the Trademark Registration Hall of the Trademark Office (Beijing).

Processing steps:

(1) Where a trademark agency is entrusted, the applicant may voluntarily choose a trademark agency recognized by the state to handle it.

(2) Self-handling: If the applicant goes directly to the Trademark Registration Hall of the State Trademark Office, he can handle it according to the following steps: trademark inquiry → preparing the application → submitting the application in the acceptance window of the Trademark Registration Hall → inputting the receipt barcode in the coding window → paying the trademark registration fee in the payment window → the Trademark Office will issue the acceptance notice in about four months → if approved, it will issue the certificate in about two years.