In 2006, the global printing market exceeded $6 trillion. Mainly produced in the following fields: publication printing, advertising, commerce, bill printing, remittance (bank bills, documents) printing, packaging label printing. The annual growth rate of China market is 10. 1%, which is higher than that of North America. The annual growth rate of global traditional printing is 0.9%, and that of global digital printing is 18%.

The development trend of international traditional printing: color printing is growing rapidly, with an annual growth rate of 40% and a growth rate of 33% in North America. The price of color printing continues to fall.

market environment

According to the Eleventh Five-Year Plan, by the end of the Eleventh Five-Year Plan, the total industrial output value of China's printing industry is expected to reach about 440 billion yuan, accounting for about 2.5% of the gross national product; Printing production and processing capacity will enter the forefront of the world. After years of development, the printing service industry has become a key industry accounting for 2% of China's gross national product, and digital printing, a fully digital printing method optimized and transformed by information technology, is becoming the development trend of the printing service industry. In China, digital printing is growing at an annual rate of 66%. According to the prediction of international authoritative organizations, the printing industry is facing increasing competition and pressure. In 20 10, the global printed matter market will increase by 3%-4%. By 20 15, the total share of digital printing in the printing market will increase to 14%, of which inkjet technology will account for 50%, and the global digital printing output value will reach124.8 billion euros.

In 2065,438+02, the retail sales of digital printing in the United States increased by 65,438+08%, in Europe by 22%, while in other parts of the world, the average annual growth rate was 8%, while in China, the growth rate of digital printing was less than 5%, and the market development potential was huge. With the development of China's economy and its integration with the international economy, the pace of international capital entering China's printing industry has accelerated.

analysis of existing circumstance

Fast, flexible and simple are the biggest characteristics of digital printing. Because of this, it has a wide range of applications. From large format printing to the printing of books, brochures and small single pages, digital printing can be competent. In particular, the photo album developed in recent years, once printed, is more in line with the appetite of digital printing. At the same time, this personalized photo album also conforms to the consumption concept of modern people.

In China, the development of digital printing is still limited for the following reasons:

1, some commercial printing enterprises know little about digital printing and are superstitious about traditional printing. Unwilling to try the emerging digital printing.

2. Low-end digital devices occupy most of the digital market, which leads to the question of the quality and color of digital printing.

3. The color gamut of digital printing is slightly different from that of traditional printing, which makes it impossible to transfer some things from traditional printing to digital printing.

4. The human and material resources invested in digital research are far from enough.

For high-end printing equipment, the color reproduction quality of digital printing can be comparable to that of traditional printing. It can perfectly restore the color depth, gradation, clarity, highlight and dark tone of the printed image. Like HPIndigo, the restoration of human images, especially human faces, is very realistic, even surpassing traditional printing. Nexpress and HPIndigo also support professional printing. Fuji has also introduced a digital printing machine integrating digital printing and post-press technology. Once printing is finished, a book is finished. Through the unremitting efforts of digital people, people will continue to recognize digital printing. The future of digital printing will be infinitely beautiful.

Here comes the opportunity.

With the change of public consumption concept, the demand for printed matter has also diversified, and the printing business has developed from pursuing small cost and large batch to small batch, multi-variety and personalization.

For example, 20 10 company gives desk calendars, and many companies give personalized desk calendars to employees or customers. Personalized desk calendars mainly include personal signature desk calendars and photo desk calendars. According to the situation in previous years, it is difficult for digital companies to receive large orders for desk calendars. However, in February 20 10 and 10, their two digital printing machines printed at the same time, which was also in short supply. But the company's desk calendar is mainly a personal signature calendar. Personal customized desk calendar is mainly photo desk calendar.

For another example, after a general holiday, when traveling or visiting relatives, there are a lot of photos worth collecting. Many people give up developing fragmentary photos and collect them with photos that are popular in recent years. This photo album is not only more beautiful and easier to keep, but also can be used as a personalized gift for his relatives and friends.

Another example is the company brochure. In the past, many companies printed brochures and liked to print tens of thousands or even hundreds of thousands at a time. Use the same brochure for a year or more. Although this brochure saves the company a lot of money in terms of cost. But there are also many shortcomings: first, the company news has been updated, but the brochure cannot be changed. Once it must be changed, it will cause great waste. Second, it is not targeted, and it is also used for an exhibition, a job fair and a investment promotion meeting. Lack of pertinence is bound to greatly reduce the publicity effect. Many companies have noticed these two shortcomings, and they have given up the old practice. Choose digital printing to make newer and more targeted brochures.

Digital printing has solved many problems in the market and catered to the market demand. Print on demand, personalized printing and variable data printing can be realized continuously. And by combining IT technology and Internet technology, web-to-print can be realized. Undoubtedly, the era of digital printing is coming quietly, and many opportunities need to be grasped by digital enterprises.

A promising future

Describe the prospect of digital printing in one sentence: the general trend, who else. After more than ten years of hard work, digital printers can finally say this sentence today.

In Europe and America, the digital printing industry is very developed, and orders below 5,000 copies are basically occupied by digital printing. Many large printing houses have 10 digital printers. Among them, 30% of digital printing machines provide personalized online printing services. Personalized printed materials on the Internet are mainly photo albums and personalized desk calendars. They are very keen on this kind of personalized printing. For example, there are many personalized prints at Prince William's wedding, among which beer labels are digitally printed.

In China, labor costs are increasing. Compared with traditional printing, digital printing requires less labor and saves a lot of labor costs. Some traditional printing businesses are turning to digital printing. After several years of development, network personalized printing has become more and more mature, and promoted the development of digital printing.

From 200 1 to 20 10, China imported 267 10 digital printing presses, and in 2007 imported 1 164 digital printing presses with a total value of 38.92 million yuan; In 2008, there were 1 16 1 set, with a total value of $29.47 million, down by 24.3%; In 2009, there were 6,987 sets with a total value of $55.22 million, an increase of 87.4%; 20 10 has 17398 sets, with a total value of 86120,000 USD, an increase of 55.6%. The vast number of digital printing enterprises are working together to meet a better tomorrow and make digital printing bigger and stronger.