Because Kobe is very well-known and popular in China.

Kobe Bryant recently embarked on his tenth trip to China. Although he is already a well-known superstar in China, Kobe always causes quite a stir when he comes to China every year, and this year is no exception. During the trip to Guangzhou, crazy fans gathered at the door of the event venue, and the scene was very spectacular. Many American media are also shocked by Kobe's influence and popularity. After all, he has been injured for three consecutive seasons, and the Lakers' record is not good. Kobe's jersey sales in the United States no longer occupy the top spot. NBC Sports said: “Kobe’s popularity in China is like the popularity of the Beatles.” The Bleacher Report website also said: “Kobe can cause such a sensation every year, and so many fans want to watch Kobe every year. Personally, this is really hard to understand. Kobe’s trip to China was as popular as Ali’s boxing championship fight at a Beatles concert. He was simply Tom Cruise on the basketball court.” “Even Kobe. He has nothing in the United States, but he also has the support of Chinese fans. Even if he is 75 years old, Guangdong Hongyuan may be willing to give him a substitute role and sell out 20,000 tickets every game. The Chinese people's love for Kobe is truly eternal. "NBC Sports expert Kurt Herring also analyzed why Kobe Bryant will maintain enduring popularity in China. He wrote: "Ten years ago, before the stars had discovered the Chinese market, Kobe Bryant had already invested here. Of course, his championship has helped him increase his popularity, but he comes to China every year for promotion and is definitely a leader in the NBA. "He has created a proprietary brand image in China, and he is doing commercial activities. He was also very devoted at the time, and the Chinese fans were loyal to him, and he gave them back in return. He was definitely not the kind of person who didn't just want to make money," Herring said. "The results were obvious in the 2008 Beijing Olympics. At the opening ceremony, when the U.S. team appeared, Kobe was treated like a rock star, and we were all shocked in the United States." Sports expert Spear revealed that Kobe's company has reached a strategic agreement with Alibaba in the future. He will launch his own products in China, targeting a huge market of 350 million fans. "Of course Kobe can now sell shoes in China, and is even preparing to sell other products." Herring wrote, "This is definitely due to his investment over the years."

The Los Angeles Lakers are about to Chris Kaman, who came to China to play preseason games and just joined the Lakers this offseason, was amazed when he talked about Kobe's popularity in China. He recalled the scene when fans chased Kobe during the 2008 Olympics. He thought The enthusiasm of Chinese fans for Kobe is so crazy. "At that time, Nowitzki and I represented the German team in the 2008 Olympics. It was really an incredible performance." Kaman said, "During the Olympics, everyone wore weird-colored clothes, and the supervisors wore red. The guys in blue were the volunteers, the guys in yellow were the administrators, and all those guys in blue were chasing Kobe, and I was like, 'Oh my God! What are we going to do?' I swear. I saw thousands of people chasing Kobe.”

Kaman also imitated the way Chinese fans attracted Kobe’s attention during the interview. "Take pictures! Take pictures! Take pictures!" Kaman recalled what the fans said at the time. "Their English is not very good, but they know they want to take pictures. It's really crazy. They don't speak English and they can simply When it comes to 'taking photos' and 'signing', they don't know how to express it, but they really enjoy it," Kaman said eloquently. "I know Kobe has been to China 100 times, so the Chinese fans love him so much. When you have a guy who's willing to do these things and put him in that crazy place, it benefits us. It's going to be awesome, I Looking forward to visiting China again," Kaman said.