Preliminary preparations for opening a Taobao store: You must have a bank card and an email address before opening a store.

Registration is required for opening a Taobao store:

1. Before applying to open a Taobao store, you need to have an email address and then go to the Taobao homepage and click "Open a Store for Free" and follow the prompts step by step.

2. After the application is successful, you will receive a confirmation email in your mailbox. Click on the prompt there to activate your account. The registration success interface will appear, and you can start selling products.

3. To open a store on Taobao, you must open Alipay:

For the security of transactions, you must open Alipay, so that you can enjoy the cash on delivery service. The Alipay login name and password are the same as your email login name and password. You can also fill in Alipay according to the prompts, but it must be your own true information. You can rest assured that your information will not be seen by others. Taobao will not disclose your information. The purpose of filling it out truthfully is also to not affect the collection. and payment transactions. Afterwards, an email about Alipay will appear in your mailbox, and you can activate it and use it.

Alipay also needs to pass personal real-name authentication: including 3 steps:

1. Personal information verification: fill in personal information truthfully.

2. Personal identity verification. Upload a scanned personal ID card (front and back).

3. Bank card verification: fill in the bank card number and the bank where the account is opened.

After completing the above 3 steps, a message will appear

Bank account information submitted successfully, waiting for Alipay remittance!

Please go to the bank counter or online banking to check your account details in two working days and find out the bank account information Alipay gave you.

The bank account information has been submitted successfully and is waiting for Alipay remittance!

Four items need to be published when opening a Taobao store:

1. Preparation: Before publishing the product, you must first take a photo of your product with a digital camera, the size should not exceed 120K . Think about the name of the product, product introduction, etc. A good name is to make it easier for your products to attract other people’s attention and to update your products and store faster.

2. Log in: Log in to your account with your member name. You do not have a store at this time. You must publish 10 products before you can have your own store.

3. Publish products: Log in to Taobao and click "My Taobao". Some prompt interfaces for buyers and sellers will appear. Click "I want to sell" on the left to edit and publish the products. Tips, just proceed step by step. There will be a prompt after the product is successfully released. If you want to change it, you can modify it at any time. If your products are not enough for 10 items, your products will be displayed in "Products in Warehouse". After publishing 10 products, you can click "I want to open a store" to apply for a store.

Tip: The first thing to open a store is positioning. Before positioning, you can publish products at will, but before you publish products, it is best to read Taobao's instructions for publishing products to avoid the products you publish. For illegal products, if you have too many violations, Taobao will restrict your store.

Five items you need to purchase to open a store on Taobao:

Steps: After you select the products you want to buy on Taobao, click Buy Now, and your information will automatically appear. In addition, you also need to fill in the consignee's information. It is best to fill it in truthfully to avoid not receiving the goods. After filling in everything, you can use the money in Alipay to purchase the goods you want to buy. When the purchase success interface appears, your data and information will also be displayed in the seller's "Sold Items" and the buyer's "Purchased Items".

6. To open a store on Taobao, you must open online banking: this business is required whether you buy or sell goods.

1. Go to the account-opening bank with your bank card (it must be a bank card to open online banking) and your ID card to open online banking, and set a password (6 digits). It is best to also It is necessary to activate "external transfer" and "electronic banking password card".

2. After completing the procedures, log in to Alipay and activate your online banking. The specific method is: recharge Alipay and log in to the bank where your bank card is opened. For security reasons, when recharging, you will be prompted to change the online banking payment password you set at the bank from the original 6 digits to a multi-digit one. When you log in to the bank where you opened your account, your "electronic banking password card" is also activated. When recharging, the input number of the "Electronic Banking Password Card" and the online banking password will appear. After filling them in truthfully, the recharging can be completed.

1. Before opening a store

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A. Registration

Member name: The name is very important, and a distinctive name is more important. It can make others pay attention to you and remember you; what is considered unique is a matter of opinion. What is more taboo is an overly long English name or a completely meaningless string of numbers. We are all Chinese, although there are many who are good at English. , but I believe that most Taobao buyers are like Zhu Nao (if Zhu Nao is wrong about this, please send me a letter). Their English is not very good. To me, a string of letters is as meaningless as a string of letters. The numbers are the same, even if you see them N times, you may not be able to remember them.

List a few more distinctive names:

The pig’s brain is stuffed (hey, let me be narcissistic, don’t be flat, I’m already a pig’s head without flat, you What else do you think? )

He doesn’t look like a good person (one of my colleagues has a really amazing name, I remember him at first sight, and I will go to his store whenever I have something to do) Step inside to make footprints)

Tingting Liangliang Store (the name of this girl is the same as the name of the store, which is a bit like fatigue bombing, but I did make it easy for me to remember her)

Password: I won’t go into details about this. Everyone should pay attention to safety. The password should be an unordered combination of English + numbers + symbols, and it should be 16 digits

Be Alipay member: Alipay = Fortune Treasure, this is a good thing, it will bring all kinds of convenience to your online transactions, and it is free. Long live free. When registering, you must check (become an Alipay member).

B. Apply for certification

Apply for certification: It is a small action that only requires a few clicks of the mouse, but it requires a long time of patient waiting. It is best to upload your ID card digitally The ID card is photographed (scanned) with a camera or scanner. Although there is a fax method to upload the ID card, sometimes the quality of the fax is very poor. Many people have tried to upload it N times, but it is still blurry. It is impossible to pass the certification. Most sellers have digital cameras. It should not be difficult to take a clear picture :), and then wait for three working days. The certification should have results. If for some reason the certification cannot be passed, Taobao customer service will contact you:)

Taobao University: Waiting for certification is not a long time, but what should you do with this time? It’s time to do market research and study. There are a lot of things you need to learn before opening a store. Taobao University is a good place. In addition to the supply of goods, you need to consider issues such as price, shipping, and after-sales. And these issues, You can find the answer at Taobao University, and it is good to learn more from the experience of your predecessors.

2. Passed the certification

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A. Purchase

The certification has been passed, but you cannot open a store yet Yo, there are 10 babies to keep on sale.

After a few days of thinking about what to sell and where to buy the goods, you can start. Taobao University has many excellent posts about supply. If you don’t understand, you can read it. , you also need to read the best posts of Experience Talk House.

If you do not have a physical store or a very good source of goods, Zhunao recommends that you sell some fashionable gadgets that are not too expensive, or unique DDs. Most of the buyers on Taobao are school students and Young office workers, mostly between 15 and 35 years old. Once you have found the product’s positioning and audience, you can start visiting similar shops on Taobao. Research more high-end stores to see their products, sales, and features. , it’s best to know the other, and it’s best to have the baby without anyone else

B. Take pictures

The baby has come back, it’s time to take a nice picture of the baby It’s not recommended to use photos provided by suppliers. Actual photos can make buyers feel real and reflect the seller’s intentions. There are many posts on Taobao University about taking and editing photos. You can learn from them. Learning, in short, is to take beautiful pictures of the baby, but the premise is that it does not lose its authenticity. Photos that are processed too much are prone to distortion, which may cause trouble in future transactions

After the photos are taken , you can put a light watermark on the photo, and mark your store name on the watermark (the store has not been opened yet, but you should have thought of the store name). After the store is opened, you should also put your store address. This is In order to prevent someone from stealing your baby pictures, if you mark it and someone steals your pictures, you should laugh because someone is helping to promote your shop for free

C. Baby name

With beautiful baby pictures, it’s time to put the baby on the shelf. The baby name should also be chosen well. Think about what you would use if you were a buyer and wanted to buy this product. What keywords to search for? In addition to giving your baby a beautiful name, you also need to pay attention to commonly used keywords. This is an important factor to ensure that your baby is searched.

Here are the baby pictures of Xiangxin girl.

For example, in the above picture, Zhu Nao estimates that the DD should be a bracelet, but the name of the product is Eleanor Fashion Crystal Hall Natural Rose Quartz. The name only explains the material of the bracelet, but does not Write the most important word "bracelet". If I were a buyer, when buying a bracelet, I would search with "bracelet" as the keyword. This baby would lose the chance of being viewed. I think I would rarely buy it. Home clubs have a strong purpose and search specifically for the word "Powder Quartz". There are also many products sold with different names, which misses many opportunities to be searched. You need to pay more attention

D. Baby description

Beautiful baby description is indispensable. Zhunao is a web designer, the art is pretty good (hey, a little narcissistic again), the page is beautiful Whether I have a very strong perception or not, I am very disgusted to see some baby descriptions that use many fonts, colors, and set many different font sizes. This is not only unorganized and makes people unable to find the focus, but also too large. Small fonts can easily make people feel disgusted, and coupled with the colorful colors throughout, it is like a pot of eight-treasure porridge with a lot of ingredients, but it makes people unable to taste the taste.

Really beautiful baby descriptions are well organized and focused. They may not have too many colors, but they are easy to read and make people feel comfortable.

It is recommended that when describing the baby, it is best to use only one to three colors, preferably no more than three. The font is Song Dynasty, which is the most suitable for reading. It is best to use only one size of font. , the title font can be highlighted with color, and when the description is relatively trivial, a table can be used to standardize it so that buyers can read it better.

In addition to the aesthetic content, you also need to think about the content of the product description. If you have beautiful writing style, you will be right to make the product description more attractive. Excellent salesmen use eloquence to attract customers. Buyers, we can also use writing to attract buyers, but remember not to be inaccurate, because it will bring you trouble

E. Price settings

The same goes for prices An important factor in whether a product is sold or not. When everyone is shopping, they will consider the price factor and set a competitive price for your product.

Of course, the price is closely related to the source of goods and purchase channels. If you can get cheaper goods than others, then you will be more competitive than others.

Refer to stores of similar sellers to see how their prices are set. Price wars are not recommended here. Some people on Taobao are doing business at a loss. I don’t know what the intention is. Since it is a business, Of course, the primary purpose is to make money. If you lose money for the sake of evaluation, you are putting the cart before the horse. You want to make money when opening an online store. The main purpose is to make money, and evaluation is just a manifestation of integrity.

F. Shipping costs

In addition to price factors, shipping costs are also a focus of buyers. Using low postage as much as possible is the most popular among buyers, especially if the value is only a few yuan. For products, if the postage is set high, it will cause resentment among buyers.

I once saw a mobile phone that was only sold for 1 yuan. I was puzzled. I clicked in and saw that the postage cost was more than 2,000 yuan. I was angry when I saw it. I firmly BS this kind of deception. !

G. Validity period

The validity period here refers to the validity period of the product release. Occasionally, I will see people complaining on the forum that Taobao's validity period is too short, only 7 and 14 days. option, it is also recommended that Taobao add a longer time.

Then, in fact, the shorter the remaining time of the baby, the higher the possibility of transaction, because the baby that is about to end will always be ranked at the top of the search, and the greater the possibility of being browsed, so It is recommended that you take 7 days as the first consideration when choosing the validity period. Compared with 14 days for similar products, you will have two chances to be at the top, while 14 days only has one chance.

3. Open a store Here

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A. Store name

After loading 10 products, you can finally open a store. You need to choose a good store name. The store name can be modified. So if you don’t think about it at the moment, you can make one first, and then change it when you think of a cool store name.

The store name is the same as the membership name. It should also be attractive and attract people's attention. It is best to be able to see the store name so that people can understand what your store sells

B. Store logo, store introduction and store announcement

Beautiful store logo, store introduction and announcement are indispensable. Don’t leave these places empty. Make a beautiful store logo , write your promotion description in the announcement, the store introduction can write the main items, and write some short articles, buyers will feel your attentiveness, and attentive sellers will make buyers feel at ease

C. Avatar and signature

The forum is a very good communication window on Taobao, and of course it is also a good place for publicity. Posting advertisements is expressly prohibited, so advertisements must have forum avatars and signatures. Yes, Zhunao has a lot of customers, all of whom are found through the forum. The beautiful avatar and signature are indispensable

The forum avatar is still the avatar on your Wangwang business card. Whenever you go shopping, When a friend chats with you, he will see your avatar. If the avatar is very beautiful, the advertising effect will be achieved

4. Shipping

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The baby is sold, don’t be too happy. After receiving the payment notification from Alipay, there are still shipping customs to go through. Whether it is regular mail or express delivery, you must save as much money as possible to deliver the baby safely. Ship to the buyer. There are many posts on how to save money on shipping, so I won’t go into details here.

5. Service and after-sales service

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Selling a baby does not mean that the transaction is over. There is also after-sales service. Sellers who have confidence in their babies will do a very good job in after-sales service, whether it is technical support (this seems to be only for IT) Only products and electrical products, hehe), as well as return and exchange services, must be in place to be a good seller. A good seller has a lot of repeat customers, so don’t underestimate this part of the customer.

Zhu Nao has a lot of repeat customers because of its enthusiastic service and after-sales service (don’t blame me for being too narcissistic, hehe), and there are also new customers introduced by old customers. There are more customers. There will be customers who are promoting you consciously or unconsciously

6. Publicity

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The aroma of wine is also afraid of the deep alley, why? What to do?

Posting

Each company has its own way of publicity. Some people post posts on forums. Of course, they are not advertising posts. Posting is also a way to bring in customers and let everyone know. The way your store is, the higher the gold content of the post, the stronger the advertising effect, the premise is that you need to have a beautiful avatar and signature

Business card

Print it for yourself A business card, marked with the store name and website, and sent to relatives, friends, classmates, and colleagues. These may be your potential customers. When sending the product, you can also send it with a business card, so that your customers can show it to their friends. When he buys things online, he may pass his business card to his friends. In this way, you have another potential customer

Search engine

The Internet is vast, and you want to If you want more people to find you or find your products, you cannot ignore the role of search engines. More than 90% of information is found through search engines. Therefore, log in to your online store on major engines and let Let more people search for you

Use more other networks

A MM told me that her products are also selling well in some forums. If you like When participating in forums, you can make yourself a cool forum avatar and signature file, and point the link to your store. These are all good ways to increase the exposure rate of your store

7. RPG (Role Playing) Game)

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Role playing is a form of game that I like very much, and I also use it in opening a store.

I often see people complaining about poor business in forums and asking for advice everywhere. Why don’t we find the reasons ourselves?

Putting aside the identity of the seller, let’s play the role of a buyer. If you are selling silver jewelry, go buy some silver jewelry and see if you have a chance to buy the products in your store.

There are many ways to buy. You can search it from Taobao’s category catalog, or use product search or store search. Purposeful buyers may know clearly that what they want to buy is a necklace or bracelet. Then give it a try yourself, enter "sterling silver bracelet" in the search, and see what the search results are like? Look down one by one, do you see what you like? Is this one you like ranked on the first few pages of the search? Is there any of your babies in there? Is the price acceptable and what are the shipping costs? What is the difference between the product you want to buy and the product in your store?

Playing the role of a buyer without a strong purpose again, they may search for the products they want from the catalogue, they may sort them by time, they may sort them by price, they may sort them by various Methods and various angles to play a buyer. The identity of this buyer may be a student, a white-collar worker, a man, a woman, a mother, or a child. He may surf the Internet during the day, afternoon, evening, late night, or early morning. His economic conditions may Very good, medium, or relatively poor, etc. If you think about it from your perspective, you will know why your product cannot be sold. It may be because your credit is not high, or the product is not searched at all, there are no views, and the price is higher than others. Factors such as higher shipping costs or higher shipping costs than others.

Think about the problem as a buyer, and you will know what is wrong with your business methods and what improvements need to be made. If you are a buyer, it will be very convenient and easy. If you can buy the product you want, and this product is from your store, then you will succeed:), satisfy yourself, and consumers like you will of course be satisfied

Supply supply issue

The most critical thing when opening an online store is the supply of goods. Having a good supply of goods means that half of the business is successful. The criteria for a good source of goods will not be discussed for now. Just how to find a good source of goods is a headache for countless sellers. Everyone knows that to find a source of goods, you have to "go up", but depending on your region and your own In terms of strength, it’s just too much ambition but not enough strength!

What to do? You can’t sit back and wait for death. No one wants to miss this rare opportunity to start a business, so naturally they have to try their best to start a business! If you change the way, you may be able to "make a new village bright again"!

What about another way? I think everyone will try their best to take advantage of their own advantages and conditions, but for those who really don't have resources, shouldn't they learn to "integrate resources"?

Integrating resources is a charming word, especially today with the infinite development of the Internet. Whoever can integrate resources can create wealth. Whoever integrates more resources will naturally have greater wealth. Big, so I am very curious about this word and look forward to being a person who integrates resources one day!

How to integrate resources when looking for sources of goods? No one can deny that good sources of goods abound, but why are manufacturers unable to find distributors and distributors unable to find good products? This is actually an information asymmetry. We cannot open up this channel, so we can only cooperate with others.

The traditional way of finding the source of goods is to find and own the source of goods yourself. Why not let others find it for you in a different way? Or even let the product come back to you? Isn't this a very pleasant thing? In fact, as long as you work hard, it’s not impossible!

First, partner with someone who has a superior product. There are many such suppliers on the Internet. This is the main job they do, so don’t worry about not finding them. Moreover, consignment sales are popular online now, so when you really can’t find a good source of goods locally, you might as well contact them with strength. To cooperate with strong off-site suppliers, doing business does not necessarily require having products in hand. Working hard to improve one's sales capabilities and customer service capabilities can also lead to success. After you have accumulated a certain amount of experience and ability, it is not a bad idea to pursue new development!

Another way is to let the source of goods come to you. This should be a higher level standard, but you have to work hard in this direction.

Some people say that I am a small seller, who would be willing to sell products to me? It is true that one person's power is too limited, but if ten or dozens of excellent sellers integrate together to form a specific product demand alliance, will the power be strong enough? By that time, there may be countless products that I want you to sell, so just choose the one you want!