Shopping mall activity planning

Shopping mall activity planning article 1 activity theme: ten yuan and one yuan celebrate eleven brand building materials.

Activity Time: Month Day-Month Day

Theme of the event: Celebration 1 1 Brand Building Materials One Yuan Send 10 yuan.

Venue: Square in front of the shopping center

Specific activities:

One, one yuan, ten yuan shocked the restricted goods.

Coordinate merchants to provide shocking goods of one yuan and ten yuan for promotion. During the activity, a certain number of special products will be launched every day. Merchants and shopping malls bear the price difference at 6: 4 * * *. (Time: Month Day-Month Day) Products with one yuan and ten yuan are sold in the lobby. You can snap up one-dollar and ten-dollar goods when shopping is over 1000 yuan.

Second, drive Lifan, which won the grand prize in shopping, home.

Consumers who shop in the mall from May to May can put the financial receipt of shopping into the lottery box and participate in the unified lottery of the mall in the afternoon of May. These awards are:

First prize: a Lifan car.

Second prize: three washing machines.

Third prize: fifty air-conditioned quilts

Commemorative prize: several miscellaneous bags

Remarks: Individual income tax and other related expenses shall be borne by the winners.

Third, the city's lowest price commitment

The merchants jointly signed and promised to sell at a low price, the lowest price in the city with the same brand and model. Coordinate with the merchants to sign a low price commitment, otherwise the merchants will double the difference.

Attachment: Notice to the person in charge of promotion activities

Dear merchants:

Hello! Due to the cooperation of various businesses, the activities from March to March were basically successful. In order to further enhance the popularity of the shopping mall and increase the sales of the shopping mall, it is decided by market research that a large-scale promotion will be held on-,hoping to further enhance the popularity of the shopping mall. Now the specific plan of National Day promotion activities is announced to all floor merchants, and I hope that all merchants will continue to actively cooperate. Specific promotional activities and related information are as follows:

Theme of National Day: Celebrating the 11-brand building materials' 10-yuan presentation.

Activity Time: Month Day-Month Day

Specific activities:

One, one yuan, ten yuan shocked the restricted goods.

Coordinate merchants to provide shocking goods of one yuan and ten yuan for promotion. During the activity, a certain number of special products will be launched every day. The difference is borne by the merchants and shopping malls 6: 4 * * *. (Time: Month Day-Month Day)

Second, 5% cashback.

During the activity, the mall will return 5% of the total consumption to consumers in cash (subject to the turnover). Cash back is borne by the merchants, and the mall will implement a unified cashier during the event. (Except special price and group purchase)

Third, the merchants sign the lowest price to sell the lowest price in the city.

At the specified time, the mall requires merchants to jointly sign and promise to sell at a low price. The brand model is the same as the lowest price in the city. Coordinate with the merchants to sign a low price commitment, otherwise the merchants will double the difference. And the lowest-priced shopping malls in the city are uniformly marked in the storefront.

Fourth, the National Day Shopping Award is waiting for you to take home. 100% won the prize.

You can get one scratch card when you shop in the mall for over 20xx yuan on the day of the event, and two scratch cards when you shop for over 4,000 yuan, and so on. The more you buy, the more prizes you get. ) The activity time is from the day of the month to the day of the month.

Award setting: first prize: one brand air conditioner every day.

Second prize: five color TVs a day.

Third prize: ten rice cookers a day.

Commemorative award: exquisite small gifts are presented to everyone.

In order to ensure the effect of the event, after market research, the following requirements are put forward for exhibitors:

1. Merchants must provide at least one special price for the National Day promotion.

2. The merchant must arrange the withdrawal of the exhibition at the time and place specified in the mall. The specific exhibition time and place will be notified separately by the mall.

3. On the day of the event, the exhibition merchants must have their own salespersons to do the promotion on the spot, and the merchants can do the promotion themselves.

4. Merchants voluntarily participate in this activity. Participating businesses must report the promotional resources to the marketing department before 5: 00 pm that day, and the shopping malls will make a selection. The selected businesses will publicize them in newspapers for free.

5. The booth area is 3m× 3m. There must be X sets, product displays, tables and chairs and other publicity props in front of the booth, and each booth must have a brand identification mark.

Shopping Mall Activity Planning Part II Activity Time: March10-March 15.

Activity theme: Love is 3. 15 Love is connected with thousands of families.

Venue: shopping plaza format, comprehensive supermarket

Subtitle: Focus on 3. 15. Complaining is more reasonable and polite.

Activity content:

First, the supermarket "five excellent" solemnly promises.

1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.

2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.

3. Excellent service quality: 3. On the day of15, all customers who shop in the supermarket can get a "service quality award-winning survey activity" form at the service desk, fill it out and return it to get a "good mug".

4. Special sale activities at high prices: During the activities, a variety of special sales products will be launched (ensuring quality and quality) to promote sales at ultra-low prices.

5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.

Second, supermarket integrity-consumer rights day is with you.

1. Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.

2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15, and hire them as supervisors of Jiayou Company, who will be responsible for supervising the quality of supermarket products and regularly put forward various rectification opinions and suggestions to the company. According to the recommended adoption value, Jiayou will provide souvenirs with a value ranging from 20- 100 yuan.

Third, really give back to consumers.

1, your new clothes, my heart

① "Farewell to Winter" clothing sale: Anyone who buys all special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)

(2) Hot sale of "Spring" new products: all brands of spring clothes, casual clothes and shoes with a total of 120 yuan will be given a gift with a value of 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and send more, while stocks last)

(3) Children's wear exhibition: organize children's fashion show in Times Store, show fine children's wear, show childlike innocence and promote sales.

Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)

2, the Year of the Rooster has a good taste to nourish the stomach.

① Gourmet area: A variety of snack foods are promoted at shocking prices. ② Fresh food area: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)

(2) limited time special fruit 1 yuan 1 kg. (3) 9 am-15, 3 pm -4 pm and 8 pm -9 pm; Weight limit of 2 kg per person)

4. Special planning: Love surges in Liubei Supermarket-buy gold and come to Liubei Liubei Supermarket to win the lucky prize: 3 pounds. On the day of 15, 10 sets of computer printed use stamps were placed in different places in the supermarket (you can rest assured when shopping in good faith). If you can find them all, you can go to the service desk and exchange them for prizes worth 50 yuan. (Each person is limited to one set) Coordination of activities: Commodity Administration Department arranges detailed rules for promotional activities, Purchasing Center organizes products and contacts with Supply Department to arrange promotional activities, Operation Department implements activity plans, Planning Center formulates plans and supports advertising projects;

Shopping Mall Activity Planning Part III 1, Marketing Purpose

The Dragon Boat Festival is celebrated on the fifth day of the fifth lunar month every year, which is a rich content of traditional folk culture in China. This year is Sunday, June 8. On the one hand, the Dragon Boat Festival commemorates the patriotic poet Qu Yuan, but in modern life, it is more important to symbolize eating zongzi, drinking yellow wine and inserting leaves of Pu Ye. , mainly to satisfy people's psychology of "exorcising evil spirits, disinfecting and avoiding epidemics" and also to celebrate the festive atmosphere. Therefore, according to the characteristics of this festival, in order to improve our popularity and holiday sales, this promotion plan is specially formulated.

Second, the newsletter schedule

June X-June X "Dragon Boat Festival exquisite zongzi, shopping full delivery"

Third, the promotion theme

1, Dragon Boat Festival is wonderful. Send it when you are full.

2, xx guess beautiful dumplings, super flat price

3. Dragon Boat Festival in May, xx jiaozi Competition.

Fourth, the promotion method

1) commodity promotion

1, "Beautiful Zongzi at Dragon Boat Festival, Full Shopping"

Activity content: On the Dragon Boat Festival in May, all supermarket chains in xx made a one-time shopping trip to 38 yuan, and you can get a beautiful zongzi free of charge at the service center with a computer receipt. Each store is limited to 200 pieces, while stocks last.

2. Commodity display

1) The purchasing department requires suppliers or manufacturers (such as Sanquanling and Missing Company). ) make wooden houses or dragon boats to promote zongzi, one in a shop; Because it is convenient for manufacturers to sell, we provide the location free of charge, and cooperation is feasible. )

2) During the promotion period, shops with geographical conditions outside the venue are required to put cabins or small dragon boats outside the venue for promotion; Stores without geographical conditions are required to be placed in the owner's passage or in a place where the passenger flow is relatively concentrated, so as to promote the atmosphere of holiday stores and the people who sell goods.

Fifth, related publicity.

1, two "Zongzi Hanging Flags" stores hang publicity;

2. The number of dm newsletters promoted by our company; There are 40,000 dm newsletters in the first and second phases, and 40,000 single newsletters in the third phase, with an average of1.8,000 per store (for example, Zumiao Liyuan can appropriately reduce the number of stores near the lotus from the cost point of view).

3. Off-site posters and on-site radio publicity.

Relevance support of intransitive verbs

1, the purchasing department contacted to discuss 5000 zongzi as a gift for customers;

2. The purchasing department contacted and discussed 65,438+0,000 Jin of zongzi materials and held a zongzi making competition;

3. The purchasing department contacted and discussed 2200 zongzi and held a shooting contest for zongzi;

Seven. cost budgeting

1, "Dragon Boat Festival exquisite dumplings, when shopping is full" activity: 200 exquisite dumplings in each store /22 stores = 4400;

2. Activities of "xx Guess the Beauty of Tangyuan, Exceeding the Price Level": (The quantity and price are decided by the sponsors' promotion in each store);

3. "Dragon Boat Festival in May, xx Package Zongzi Competition" activity: Zongzi bulk rice is 30 kg per store /22 stores =660 kg;

4. "May Dragon Boat Festival Shooting Zongzi Contest" activity: Zongzi 100 per store /22 stores =2200.

Total cost budget:

1, decoration, balloons, banners, theme display accessories, the average store in 300 yuan, the cost is about 6600 yuan;

2. Flag hanging fee: 10000 yuan.

Total promotion expenses in June: about 16600 yuan.

Shopping Mall Activity Planning Part IV I. Activity Background

In March, spring clothes went on the market, which set off another sales climax in the retail market. At the same time, it coincides with 3. 15 Consumer Rights Day, and the eyes of the public focus on the sales industry, especially the retail industry. It is especially critical to seize the opportunity of this publicity. Therefore, by giving back to customers and establishing a good public image, XXX's brand and market influence can be enhanced.

Two. Purpose of the activity

(A) through activities, to attract consumers, enhance the shopping mall traffic.

(2) Seize business opportunities, cooperate with merchants to clear winter clothes, promote the listing of spring clothes, and increase sales.

(4) Establish the brand image of XXX in an all-round way, expand market influence, and then expand market share.

Three. The theme of the event is "Dress up XXX and be grateful to customers"

Four. I-word duration

March 1 1- March 3 1

Verb (short for verb) activity:

Promotion part:

(1) Thank customers and buy 200 yuan, and directly reduce it by 100 yuan.

During the period of1.20xx.03.11-20xx.03.31,you can get direct discount when you shop in 200 yuan (cash, UnionPay, membership card) in XXX Shopping Center. Direct deductions are divided into the following categories: buy more and subtract more, double buy, double subtract, and so on:

2. (1) 20xx.03.1-20xx.03.31customers who spend more than 100 yuan (cash, unionpay cards, membership cards) in XXX Shopping Center shall present their ID cards or military officers with the consumption vouchers (machines) of that day.

(2) Card collection location: There are 4 card withdrawal points at the west gate of XXX Shopping Center (3 people at each card withdrawal point, 1 computer), including 2 in the membership card consumption area and 2 in the general consumption area.

(3) The card can only be used before 20xx.04.01-20xx.04.10 at 22: 00 p.m., and it will be invalid upon expiration.

3. Settlement method (omitted)

4. Activity rules

(1) The direct reduction amount of a single counter commodity can be collected and accumulated, but not accumulated across counters.

(2) Cash, UnionPay cards and membership cards can be used for purchase and reduction activities. Ordinary membership cards are equivalent to cash use; Gold and silver cards can participate in activities but no longer enjoy the original discount; XXX card does not participate in this activity, but it can be used normally.

(3) When the customer receives the card, he/she needs to show the coupon of the same day (multiple coupons are invalid cumulatively), and only after the dealer stamps "Card Gift Received" on the coupon (machine-made running list) can each person receive one;

(4) The gift of 50 yuan XXX card must be spent before 22: 00 p.m. from 20xx.04.0 1 20xx.04. 10, and it will be invalid after the deadline.

(5) Furniture, independent projects such as Wal-Mart, Suning, KFC, Hewei Lamian Noodles, Watsons, Yonghe Soymilk, Fresh Yulin, Yu Man Cang, Yumingge Tea Restaurant, Zunjin Sea Cucumber, Yubu Gym, Kodak Printing, Romantic Classics, Hengxin Communication, Nanshan Sea View Room, Good Mood, Luo Baoxi Cake Shop, Internet Cafe, Children's Park and Beauty Salon will not participate in this activity.

5. Return principle:

(1) The minimum amount of goods purchased directly (200 yuan) can be returned directly within the return period stipulated by the state.

(2) In principle, it is not allowed to return goods, but it can be exchanged. If the customer insists on returning the goods, the purchased goods will be regarded as not participating in the activity. Accumulated sales of multiple commodities in the counter, which is lower than the minimum standard of direct reduction (200 yuan) after return, shall make up the difference according to the original price of the commodities; A customer who has received a shopping card but has not received the amount of the shopping card after returning the card shall return the shopping card. If the shopping card has been consumed, the shopping card shall be supplemented with cash.

6. Preventive measures

(1) In addition to the provisions in (5) above, counters of all categories shall participate in this activity as much as possible, and the purchase and reduction amount may be appropriately reduced.

(2) March 10 launched a comprehensive inspection of clearly marked prices, and those who lacked it were ordered to fill it up within two days;

(3) It is forbidden to change the price tag three days before the event; New goods can be signed.

(4) Ensure the authenticity rate of goods in the store and the completeness rate of goods;

(five) training and checking the accuracy of the shopping guide to calculate the multiple of buying and giving activities;

(6) During the activity, if the counter changes the price without authorization, the store will give the counter a penalty of 10 times.

(2) Gratitude and loyalty are exclusive to card friends.

1. Activity time: 20xx.03.11-20xx.03.31.

2. Activity content: Any customer who uses the membership card to spend in XXX Shopping Center during the period of 20xx.03. 1-20xx.03.31will receive1bottle of dry red wine at the West Gate card withdrawal point (membership card area) with his/her ID card or military officer's card (value 68 yuan). (Multiple shopping vouchers are invalid cumulatively).

3. wine collection place: west gate card withdrawal point (membership card area)

4. Collection rules:

(1) If customers use membership cards, cash or unionpay cards, the consumption of membership cards exceeds 100 yuan, and they are allowed to participate in this gift-giving activity.

(2) When the customer receives the gift, he/she needs to hold his/her ID card or military officer's card, and he/she can only receive it with one pick-up slip on the same day (multiple pick-up slips are invalid cumulatively), and the delivery personnel can stamp the words "Gift Received" on the pick-up slip;

Cultural promotion part:

(A) "XXX, my life aesthetics"-network graphic collection activities

1. Activity time:

Submission time: xx.02.15 —— xx.03.xx.

Comment time: xx.03.6438+00 —— xx.03.438+04.

Announcing results and awarding time: XX.03. 15

2. Activities:

Take "XXX, my life aesthetics" as the theme, and carry out graphic collection activities.

3. Input method

E-mail submission:

4. Entry Rules:

(1) Take your life aesthetics as the standard, and express it in the form of pictures, words or illustrations.

(2) It can be to record your personal life, or it can be people or things around you, and the scope and subject matter are not limited.

(3) The content shall be civilized and shall not infringe upon the rights and privacy of others.

(4) Please leave your personal name and mobile phone contact information to inform the winning information in time.

(5) The submission date is based on the display time of the e-mail.

Shopping Mall Activity Planning Chapter 5 I. [Activity Time]: 20xx February X to X (January 10 to 15).

2. [Activity theme]: I came to the Lantern Festival in the first month.

Three. [Event theme]:

1. The Lantern Festival comes in the first month, XXX, and the Lantern Festival is on.

During the activity, the supermarket launched glutinous rice balls, jiaozi, fresh food and other ultra-low-priced limited-time snapping up, the price is absolutely low, so act quickly!

Cody, Sanquan and other famous and exquisite Yuanxiao, as well as sugar-free Yuanxiao, gift Yuanxiao, fruity Yuanxiao, handmade glutinous rice balls and Yuanxiao, gather in the new century. The newly-launched glutinous rice balls machine makes glutinous rice balls with various flavors for customers on the spot.

Remarks: at least two hours a day (please arrange the activity time yourself, and it is recommended to arrange it at the peak of passenger flow to promote performance improvement. All departments will hold corresponding limited-time snap-up activities for big brands according to the situation, and strive to snap up at a price lower than the county average to improve the snap-up performance. The purchasing department will negotiate in advance).

2. Dice wins Lantern Festival, XXX.

During the first month 10 to 15, customers who have shopped all over 58 yuan in supermarkets and 88 yuan in clothing department stores can take part in a lucky draw Lantern Festival in the lobby on the second floor with shopping receipts, with a maximum of five tickets per ticket.

Prize setting:

1: 00 to 5: 00: a bag of melon seeds 6: 00: Yuanxiao 1 bag.

3. riddle guessing, XXX riddle culture exhibition

From January 10 to 15, customers who have shopped all over 28 yuan in supermarkets and 58 yuan in clothing department stores can take part in the prize-winning solve riddles on the lanterns activities with shopping receipts. Anyone who guesses any riddle can get a beautiful gift from the reception desk on the first floor.

Prize setting: 1 yuan or so.

Remarks: ① This activity must be attended with a shopping receipt.

② The guessing answer number of the spotlight must be consistent with the riddle number, and the answer should be written on the back of the shopping receipt.

(3) After the answer is accurately checked by the service desk, the answer can be obtained and posted on the answer before receiving the prize.

Fourth, [advertising]:

1. TV station advertisement, flying word advertisement, meteorological bureau advertisement

Television media

Play time: February X to X..

2.DM single page

Activity content

Dafang 16 opens 1 page.

Riddles: riddles are hung on the first and second floors.

In place on the ninth day

Hanging a popular lantern festival in the new century

New year's goods street with flags on the Lantern Festival.